fbpx

HOYA Launches New Brand Positioning ‘For the Visionaries’

HOYA Vision Care announced the launch of its new global brand positioning ‘For the Visionaries’. Every day, Eye Care Professionals (ECPs) provide the gift of clear sight and HOYA Vision Care shares their passion and commitment to improving patients’ lives. Joint collaboration and mutual respect are key drivers for HOYA, enabling ECPs to improve sight for their patients through the provision of optimal vision solutions. Sharing their values of care, knowledge and foresight, HOYA strives to support ECPs in achieving improved vision for patients worldwide. By rolling out this positioning, HOYA reinforces its commitment to recognize and champion ECPs.

To HOYA, Eye Care Professionals are everyday unsung heroes. Through their dedication to providing the highest level of personal care and expert advice to their patients, these professionals transform how people see the world and provide the highest quality vision experience. ‘For the Visionaries’ is the embodiment of HOYA’s commitment to celebrate them.

“At its core, HOYA’s ‘For the Visionaries’ reaffirms our respect and commitment to the profession. We are constantly striving to better meet the needs of our customers. As a business partner, we are passionately dedicated to the success of Eye Care Professionals, to enable them to make that difference in their patients’ lives. It is in our DNA: we see the world through their eyes,” said Alexandre Montague, Chief Executive Officer, HOYA Vision Care. “We support them by providing products and services they can trust, for connecting them with their patients and growing their business.”

The brand positioning amplifies HOYA’s strongly embedded partnerships with ECPs who are essential to the company’s research and innovation, driving solutions to meet the evolving needs of their patients and to promote business success. With the ‘For the Visionaries’ positioning as a catalyst, the dedicated HOYA Vision Care team will continue to champion Eye Care Professionals by building dedicated partnerships, delivering ground-breaking solutions and developing innovative, market-leading technologies and services. Now, and into the future, HOYA will continue to provide business and market insights, education, practice marketing and lens consultation support, enabling ECP’s to provide the best care for their patients and to be the true visionaries that they are.

Click HERE for the full press release.

Featured Posts

Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Learn More
Fashion-forward aviator sunglasses by Andy Wolf, Chevril model.

Flying High: Aviators and the Making of Modern Machismo

Discover the aviator sunglasses' journey from military necessity to a fashion statement of power and rebellion.

Learn More
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Read more
Nikon Optical Canada logo

Now Available! Nikon’s Accredited Self-Learning Training Modules

Nikon Optical Canada is now offering accredited training modules for opticians and optometric assistants.

Read more
Global Myopia Awareness Coalition

Global Myopia Awareness Coalition Unveils 2024 Board Members

Olga Prenat with EssilorLuxottica to serve as 2024 Board Chair

Read more
American Optometric Association and World Council of Optometry

WCO to Host WCO5 in Partnership with AOA at Optometry’s Meeting® 2025

The World Council of Optometry (WCO) announces the hosting of the 5th World Congress of Optometry (WCO5) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during the esteemed 128th Annual AOA Congress & 57th Annual AOSA Conference: Optometry's Meeting® 2025.

Read more
Photograph of an old building in New Orleans with prominent balconies.

Academy New Orleans: The New Grad Experience

Highlights from Academy, the AAO 2023 Optometry Conference: a dynamic gathering of education, innovation, and community, shaping the future of optometry for students and professionals.

Read more
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Learn More
Fashion-forward aviator sunglasses by Andy Wolf, Chevril model.

Flying High: Aviators and the Making of Modern Machismo

Discover the aviator sunglasses' journey from military necessity to a fashion statement of power and rebellion.

Learn More
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Read More
Nikon Optical Canada logo

Now Available! Nikon’s Accredited Self-Learning Training Modules

Nikon Optical Canada is now offering accredited training modules for opticians and optometric assistants.

Read More
Global Myopia Awareness Coalition

Global Myopia Awareness Coalition Unveils 2024 Board Members

Olga Prenat with EssilorLuxottica to serve as 2024 Board Chair

Read More
American Optometric Association and World Council of Optometry

WCO to Host WCO5 in Partnership with AOA at Optometry’s Meeting® 2025

The World Council of Optometry (WCO) announces the hosting of the 5th World Congress of Optometry (WCO5) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during the esteemed 128th Annual AOA Congress & 57th Annual AOSA Conference: Optometry's Meeting® 2025.

Read More
Photograph of an old building in New Orleans with prominent balconies.

Academy New Orleans: The New Grad Experience

Highlights from Academy, the AAO 2023 Optometry Conference: a dynamic gathering of education, innovation, and community, shaping the future of optometry for students and professionals.

Read More
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Learn More
Fashion-forward aviator sunglasses by Andy Wolf, Chevril model.

Flying High: Aviators and the Making of Modern Machismo

Discover the aviator sunglasses' journey from military necessity to a fashion statement of power and rebellion.

Learn More
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Read more
Nikon Optical Canada logo

Now Available! Nikon’s Accredited Self-Learning Training Modules

Nikon Optical Canada is now offering accredited training modules for opticians and optometric assistants.

Read more
Global Myopia Awareness Coalition

Global Myopia Awareness Coalition Unveils 2024 Board Members

Olga Prenat with EssilorLuxottica to serve as 2024 Board Chair

Read more
American Optometric Association and World Council of Optometry

WCO to Host WCO5 in Partnership with AOA at Optometry’s Meeting® 2025

The World Council of Optometry (WCO) announces the hosting of the 5th World Congress of Optometry (WCO5) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during the esteemed 128th Annual AOA Congress & 57th Annual AOSA Conference: Optometry's Meeting® 2025.

Read more
Photograph of an old building in New Orleans with prominent balconies.

Academy New Orleans: The New Grad Experience

Highlights from Academy, the AAO 2023 Optometry Conference: a dynamic gathering of education, innovation, and community, shaping the future of optometry for students and professionals.

Read more
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Learn More
Fashion-forward aviator sunglasses by Andy Wolf, Chevril model.

Flying High: Aviators and the Making of Modern Machismo

Discover the aviator sunglasses' journey from military necessity to a fashion statement of power and rebellion.

Learn More
Elegant GIGI STUDIOS glasses with tortoiseshell frames on a clear, shattered glass surface with green foliage accents

The Art of the Frame: Unveiling GIGI STUDIOS’ Fashion‑Forward Vision

Explore GIGI STUDIOS' legacy in eyewear, blending artisanal craftsmanship with innovative designs. Discover their commitment to sustainability and the stylish 'Le Club de Lecture' campaign.

Read more
Nikon Optical Canada logo

Now Available! Nikon’s Accredited Self-Learning Training Modules

Nikon Optical Canada is now offering accredited training modules for opticians and optometric assistants.

Read more
Global Myopia Awareness Coalition

Global Myopia Awareness Coalition Unveils 2024 Board Members

Olga Prenat with EssilorLuxottica to serve as 2024 Board Chair

Read more
American Optometric Association and World Council of Optometry

WCO to Host WCO5 in Partnership with AOA at Optometry’s Meeting® 2025

The World Council of Optometry (WCO) announces the hosting of the 5th World Congress of Optometry (WCO5) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during the esteemed 128th Annual AOA Congress & 57th Annual AOSA Conference: Optometry's Meeting® 2025.

Read more
Photograph of an old building in New Orleans with prominent balconies.

Academy New Orleans: The New Grad Experience

Highlights from Academy, the AAO 2023 Optometry Conference: a dynamic gathering of education, innovation, and community, shaping the future of optometry for students and professionals.

Read more