Fall AccessorEYEZing for Women

August-September issue of Optik Magazine features IMAGINEM, which highlights advice from Eye Styling Expert Wendy Buchanan, R.O. just in time for the fall season.

New specs can set the tone for the new wardrobe and is an essential accessory to create a different vibe and give your client a refreshing image boost as they move through fall and winter. Knowing your clients Spec Style helps you easily recommend a new pair and gives you another reason to reach out and connect, offering eyewear styles specifically for their personal style.

Expressing the kind of mood inspired by eyewear designs streamlines the selection process, helping you stand out as the expert.

The Subtle Sophisticate™ woman will walk into your dispensary in control and businesslike. This Spec Style will opt for upscale classic shapes and will refuse to even try on an asymmetrical design.

The Daring Dramatic™ woman will have presence when they walk into your dispensary. These clients look like a success story and will tell you what they want. They can become irritated if time is wasted looking at eyewear that is not big and bold.

The Natural™ Spec Style woman is down to earth and approachable walking into your dispensary. This Spec Style does not give priority to the latest fashion trends but will buy high end if they believe it will stand the test of time.

The Elegant Charmer™ woman epitomizes feminine romanticism. This Spec Style loves to shop and when selecting eyewear for her, reach for styles you would describe as pretty and luxurious.

The Inspired Artist™ woman will attract attention as she manages to pull together a look that is unconventional and fun. You must absolutely show her the artsy and colourful eyewear in your dispensary.

Wendy’s full article is available in the August-September Issue of Optik Magazine.

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com

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