World Sight Day 2020: Essilor Teams Engaged Despite the Challenges!
COVID-19 may have somewhat hampered plans, but it certainly did not deter Essilorians from marking an important date in the year for the Group – World Sight Day 2020! Despite the challenging circumstances, so many of our teams supported the Essilor Group Corporate campaign and got creative online or offline.
The Essilor Group’s campaign with its mix of light-hearted visuals and impactful messages about the importance of protecting one’s eyes from light both, indoors and outdoors, was met with enthusiasm and digital engagement. More than 17 million people were exposed to this campaign on Twitter, Facebook, Instagram, which in turn generated around 70,000 clicks driving visitors to the specially revamped putvisionfirst.com website. The most recent count shows at least 500 posts promoting the site through the hashtag #putvisionfirst on D-day. All in all, the total estimated reach of the campaign across all social media platforms is around 80 million people.
Paul du Saillant, Essilor CEO commented: “This year, World Sight Day took place within a complicated context and I have admired the creativity deployed by our teams across the globe to make this edition a success despite the circumstances. Improving lives by improving sight is intrinsic to what we do and Essilorians have demonstrated, once again, how powerful our Mission is, celebrating the importance of good vision through meaningful initiatives in all the regions.”
Click HERE for the full press release and to discover some of the different ways this World Sight Day was celebrated around the world.