Eyewear Bar: An Original Experience

Wednesday, December 9 2020 | 07 h 15 min | News, Optik Magazine

In the October-November issue of Optik Magazine, contributor Jean-François Venne presents Quebec optician and designer Marie-Sophie Dion, who has created an original formula to quench her customers’ thirst for unique frames: The Eyewear Bar.

The difference is obvious as soon as you enter the Eyewear Bar. Rather than a series of displays, there is a sleek space in the centre of which stands a “bar.” Once set up, an optician will propose certain models according to a customer’s tastes and facial features.

This approach has been in place since the creation of her first boutique in Sherbrooke in 1992. Customers came by appointment and Ms. Dion herself offered them models, which at the time were on display racks. When she moved to a larger location in 1999, she opted for the current central bar layout. There is now an Eyewear Bar in Sherbrooke, Montreal, Saint-Lambert and Laval.

Since 2015, Ms. Dion has been creating her own collection, made in Quebec. Her acetate products have smaller bridges than European frames, which correspond to the generally thinner nose found in Quebec.

Find out how Marie-Sophie deals with the health crisis  in Jean-François’ full article in the October-November issue of Optik Magazine.

Check out more articles from Jean-François Venne HERE!