What’s the Best Approach to Multiple Pair Sales?
In a pre-COVID survey by VuePoint, respondents indicate that vast majority of ECPs use visual function requirements to attempt to sell multiple pairs.
However, 58% of respondents to the survey felt their success level was less than satisfactory.
Over 65% of respondents in the survey indicated they were either not well trained or that they require more training to be successful.
Function First or Fashion First?
Overwhelmingly, a second pair sale attempt was made on the basis of a secondary visual requirement beyond a primary pair of glasses such as for computer use, driving, or sun protection.
Presenting frame choices on the basis of fashion was done so by only 9% of respondents.
Which approach is working best? And how can dispensers choose the right approach and increase their success rate on multiple pair sales?
Get a Free Training on Multiple Pair Sales
Has appointment-only dispensing changed the approach to presenting multiple pairs of eyewear? VuePoint is surveying the Canadian market to help find out the answers to these questions.
Optik is offering a complimentary training program that increases selling skills, job satisfaction and client retention to qualifying ECPs.
To apply for the free training session, simply click here to take the survey.