The Vision Council Appoints Alysse Henkel as Director of Research Data and Analytics

Monday, January 25 2021 | 13 h 45 min | News

The Vision Council has appointed Alysse Henkel as Director of Research Data and Analytics. In this new position, Henkel will be responsible for leading the development of new data management and statistical analysis systems to enhance The Vision Council’s VisionWatch consumer and ECP panel survey and research programs. Additionally, she will be charged with driving engagement of new technology to streamline The Vision Council’s reporting processes while laying the groundwork for an improved market modeling and consumer insights program.

Henkel’s appointment marks an expansion of The Vision Council’s research team, overseen by Nathan Troxell, Director of Consumer and Market Insights. In her role, Henkel will work alongside Steve Kodey, The Vision Council’s Senior Director of Industry Research.

Henkel holds an undergraduate degree in anthropology, sociology, and German from Lafayette College and a master’s degree in public policy from George Washington University.

“We are excited to welcome Alysse to The Vision Council team,” said Maureen Beddis, Vice President of Marketing and Membership at The Vision Council. “The Vision Council is committed to providing our members and clients with the most cutting-edge optical market research, insights and analysis available, and the addition of Alysse to the team demonstrates our commitment to delivering on this promise and growing our internal research team. Furthermore, Alysse’s breadth of experience and unique perspective will allow us to expand our research capabilities and better serve members and clients with the most timely, useful information they need for their businesses.”

Source: The Vision Council