Men’s Eyewear for the Discerning Gent!

May-June issue of Optik Magazine features IMAGINEM, which highlights advice from Eye Styling Expert Wendy Buchanan, R.O. on everything MEN!

The most important part of any man’s outfit isn’t the clothing or accessories he is wearing – it is his FACE!

The face is the most expressive body part, and the eyes are the most important. Eyewear occupies this all-important real estate and as optical professionals, we have the crucial and detailed task of styling this area of the face. Then, it is just as important to ensure that the specs are in sync with the clothing style and colours and ultimately
the total image men wish to project.

The visual impression of a man’s wardrobe style will give you clues as to his individual style, helping you in eyewear selections that are just right. While it is important to know the eyewear trends, it is even more important to get the style right. Style is permanent
and is based on an individual’s colouring, physical attributes and particular tastes.

A man who has command of his personal style will get compliments not just in the moment, but for many years. Selecting eyewear on the basis of fashion trends for the wrong personality will be a fleeting purchase. While it may be a quick and easy sale, it likely will not be a great investment for the client.

Check out Wendy’s full article to find out what wardrobe looks go with eyewear and sunwear trends in the May-June Issue of Optik Magazine.

You can learn more about Wendy’s image and eyestyling program for optical fashionistas at www.specstyling.com

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