fbpx

Blue Light Protection: A Marriage of Protection and Aesthetics

In the Focus on Optics section of the May-June issue of Optik Magazine, Nikon Lenswear presents Blue Light Protection.

UV rays are invisible yet they pose a considerable amount of danger not only to the skin but, to the human eye as well. Exposure to UV light can cause short-term problems such as photokeratitis which is basically a sunburn of the eye.

Today’s electronic devices, including computers, tablets, smartphones and TVs emit high-energy blue light. Because of the growing popularity of these devices, the exposure to blue light sources has drastically increased, leading to negative effects on our health and eye vision.

Nikon was the first to invent blue light cut lenses in 2011 and has now just introduced Pure Blue UV. With Nikon’s Light Purification Technology, embedded molecules within the lens intelligently filter UV and part of the blue light before it reaches the patient’s eyes.

Essentially this light purification technology captures the invisible danger you can’t see while offering enhanced aesthetics. So now whether your wearers are conducting virtual meetings or capturing memories of their in-person events, they can enjoy a better look without blue light reflections being visible on the lens.

Pure Blue UV is a new material that allows protection and aesthetics to co-live together. It is the best looking solution compared to standard lenses with similar levels of protection and offers up to 35% blue light cut.

Find out some simple steps to keep in mind when recommending Pure Blue UV in the full article featured in May-June Optik.

Featured Posts

Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read More
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read More
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read More
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read More
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more
Vision Expo new logo

Vision Expo 2026 Introduces a Redesigned Education Experience in Orlando

Vision Expo 2026 will debut a redesigned education experience in Orlando, offering more than 220 hours of accredited continuing education across optometry, opticianry, and eye care business topics.

Learn More
CooperVision logo 2026

CooperVision Partners with Canadian Sprint Canoe Athlete Nikita Ciudin on His Journey to Compete on the World Stage

CooperVision Canada has announced a new partnership with elite sprint canoe athlete Nikita Ciudin, supporting his journey toward representing Team Canada on the world stage while raising awareness about myopia management and youth eye health.

Read more
EssilorLuxottica

EssilorLuxottica and Burberry Announce Licensing Partnership Renewal

EssilorLuxottica and Burberry have announced the renewal of their global eyewear licensing agreement through 2035, extending a long-standing partnership defined by creativity, craftsmanship, and innovation.

Read more
Safilo Group

Safilo and Pierre Cardin Renew Global Eyewear Licensing Agreement Through 2031

Safilo Group and Pierre Cardin have renewed their global eyewear licensing agreement through 2031, continuing a partnership that spans more than three decades in the eyewear industry.

Read more
LensCrafters logo

LensCrafters Continues Dedicated to Everyday Excellence Campaign in 2026 with Dr. Anisha Haji

LensCrafters is continuing its Dedicated to Everyday Excellence campaign into 2026, featuring independent optometrist Dr. Anisha Haji and highlighting leadership, patient care, and innovation in optometry.

Read more