Trainers and Educators Joined Transitions for “The Studio” Educational Event
Transitions Optical gathered a select group of industry professionals for a one-of-a-kind educational experience—Transitions® The Studio—on October 26, 2021 at the Hilton Lac-Leamy in Gatineau-Ottawa, Quebec. During the invitation-only event trainers, sales reps, labs managers and buying groups managers or buyers heard from Transitions training professionals as they dove deep into the Transitions® lens portfolio, including the new generation of Transitions® XTRActive® lenses and the new Transitions® XTRActive® Polarized™ lenses, and from experts on effective storytelling and patient education strategies.
Chris King, senior global marketing manager, Transitions Optical, and Martin Lesperance, professional trainer and keynote speaker, welcomed attendees and introduced them to Transitions The Studio at the opening of Tuesday morning’s session with a Building Your Plan workshop. Isabelle Tremblay, director of sales and marketing, gave an overview of the current state of the market and shared consumer insights. Isabelle Tremblay also recognized influencer partners, AnnLo and Coco & Breezy. AnnLo also painted a new abstract art piece and hosted an exhibition during the event.
The morning courses ‘Defy the Bright: Transitions XTRActive New Generation’ and ‘Defy the Glare: Transitions XTRActive Polarized’ included presentations from various experts from the Transitions Optical team on the newest Transitions product innovations. Chris King and Joshua Hazle, instrumentation technical services manager, showcased the performance of the new range of Transitions XTRActive lenses and demonstrated the new products for attendees.
Martin Lesperance and Arnaud Rajchenbach, marketing manager, Transitions, closed the morning session with the course ‘Share Your Story’.
Transitions The Studio Afternoon Kickoff was led by Martin Lesperance and he was joined by special guest and Transitions ambassador, Georgia Ellenwood, Olympic athlete, who inspired the attendees with the story of her professional journey to the Olympic games. Christine Zeggil, national key account executive, Canada, Transitions opened the course ‘Offer Your Patients the Best + Finding the Style’ with Transitions® Signature® GEN 8™ and Sheena Taff, owner and optician, Roberts & Brown shared information on the latest style trends.
The next course ‘Light Up Your Sales’ was presented by Dr. Kiran Ramesh, owner and neuro-visual optometrist, Vision Care Centre, and Trupti Patel, business manager and registered optician, Vision Care Centre. To close the afternoon, Martin Lesperance and Chris King led a Completing Your Plan workshop. The event concluded with a cocktail reception and dinner with entertainment from DJ’s Coco & Breezy.
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