Work Continues as MIDO Prepares to Welcome Exhibitors and Visitors

Safety measures are being finalized for MIDO that will take place in-person at Fiera Milano Rho, February 12th to 14th, 2022.

Just two months before it opens, the layout has been confirmed and registration is open to visitors. This year, they will be able to take the trains provided by the organizers, with a stop at Rho Fiera. With a packed calendar of events already finalized, the needs of the fairgrounds have been aligned with the essential safety protocols in order to welcome exhibitors and visitors from around the world.

Rules regarding access to the show by exhibitors, buyers and visitors are those in effect in Italy for all public events: green pass, social distancing, compulsory use of masks, sanitization of meeting spaces and objects.

 “Our main objective is to safeguard the health of workers and visitors and we are doing everything in our power because, compared to the past, shows are now possible,” explained MIDO President Giovanni Vitaloni, “The global eyewear industry needs events like ours, that has never looked back. Thanks to the backing of many partners, including the Ministry of Economic Development, Fiera Milano, Italy’s Ministry of Health, and ITA (Italian Trade & Investment Agency), we are able to confirm the traditional MIDO format and to reassure participants, anxious to meet again, that they will have hands-on access to products and materials, and have experiences that the virtual event cannot offer,” he continued.

Registration is open for the new in-person experience and many exhibitors have reserved their spaces. The program includes access to the exhibition halls of the entire supply chain, business opportunities, educational seminars and super events, with international guests and the traditional fashion runway with VIP endorsers.

Click HERE for the full press release.

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