Alcon Canada Announces Launch of TOTAL30®
Alcon announced plans to launch TOTAL30® in Canada, the first-and-only monthly replacement Water Gradient lens that feels like nothing, even on day 30. Using Alcon’s proprietary Water Gradient material first introduced with DAILIES TOTAL1® contact lenses, TOTAL30® delivers a premium wearing experience for reusable contact lens wearers, according to the company.
“We are very excited to add TOTAL30® to the TOTAL® brand portfolio, said Chris Dyk, Country Business Unit Head, Vision Care. “Despite approximately two-thirds of contact lens wearers continuing to choose reusable lenses, innovation in this sector has lagged behind daily disposables for over a decade. That changes today. TOTAL30® delivers a reusable lens with a Water Gradient surface that remains durable for a full 30 days, helping Canadians see brilliantly.”
According to Alcon, TOTAL30® lenses are clinically shown to feel like nothing, even on day 30, giving contact lens wearers an exceptional wearing experience in a reusable lens. Alcon capitalized on its proprietary Water Gradient contact lens material to provide a reusable lens that approaches 100% water at the surface, so all that touches the eye is a gentle cushion of moisture.
“Striving for clear vision shouldn’t mean sacrificing on comfort,” said Dr. Christine Misener, O.D. at the Ancaster Eye Clinic. “For my patients who wear monthly reusable contact lenses, the introduction of TOTAL30® will be an exciting new option to consider when they’re looking for a premium wearing experience.”
The reusable, Water Gradient design of TOTAL30® is made possible by the introduction of new biomimetic CELLIGENT® Technology. CELLIGENT® combines a biomimetic surface and a unique lens chemistry to help resist bacteria and lipid deposits.
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