fbpx
Alcon

Alcon Canada Announces Launch of TOTAL30®

Alcon announced plans to launch TOTAL30® in Canada, the first-and-only monthly replacement Water Gradient lens that feels like nothing, even on day 30. Using Alcon’s proprietary Water Gradient material first introduced with DAILIES TOTAL1® contact lenses, TOTAL30® delivers a premium wearing experience for reusable contact lens wearers, according to the company.

“We are very excited to add TOTAL30® to the TOTAL® brand portfolio, said Chris Dyk, Country Business Unit Head, Vision Care. “Despite approximately two-thirds of contact lens wearers continuing to choose reusable lenses, innovation in this sector has lagged behind daily disposables for over a decade. That changes today. TOTAL30® delivers a reusable lens with a Water Gradient surface that remains durable for a full 30 days, helping Canadians see brilliantly.”

According to Alcon, TOTAL30® lenses are clinically shown to feel like nothing, even on day 30, giving contact lens wearers an exceptional wearing experience in a reusable lens. Alcon capitalized on its proprietary Water Gradient contact lens material to provide a reusable lens that approaches 100% water at the surface, so all that touches the eye is a gentle cushion of moisture. 

“Striving for clear vision shouldn’t mean sacrificing on comfort,” said Dr. Christine Misener, O.D. at the Ancaster Eye Clinic. “For my patients who wear monthly reusable contact lenses, the introduction of TOTAL30® will be an exciting new option to consider when they’re looking for a premium wearing experience.”

The reusable, Water Gradient design of TOTAL30® is made possible by the introduction of new biomimetic CELLIGENT® Technology. CELLIGENT® combines a biomimetic surface and a unique lens chemistry to help resist bacteria and lipid deposits.

Click HERE for the full press release.

Featured Posts

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read More
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read More
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read More
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more