MIDO 2022: 630 Exhibitors Arriving from 45 Countries

Thursday, March 17 2022 | 10 h 44 min | News

From April 30 to May 2, 630 exhibitors from 45 countries will be at MIDO to showcase their collections and products before an audience of Italian and international buyers, opticians, designers and journalists.

“After two years of pandemic and in light of the complexities of the current extremely unsettling geopolitical situation – first and foremost from the human standpoint – industry firms have an urgent need to gather, in order to share information and exchange ideas to glean the energy needed to cope with challenges in the coming months – stated Giovanni Vitaloni, President of MIDO. On April 2, we will be at Vision Expo East in New York to meet with buyers, exhibitors and media at the US trade show and to re-establish relations that until now have been maintained only at a distance.”

 The entire eyewear supply chain, from the large brands to the smaller companies focused on innovation and experimentation, will be on display in the five MIDO pavilions at Rho Fiera and in the Fashion District, Lenses, Design Lab, More!, FAiR East, Lab Academy, Start Up and Tech exhibit areas.

In fact, colour will be the focus of the preview webinar that MIDO will hold on March 29, in partnership with WGSN and Coloro, on the digital platform created for the 2021 edition and open to the entire MIDO community. The power of colour in design, with an eye to the S/S 2023 season, will be discussed during the webinar. The complete calendar will be available in the coming weeks at www.mido.com.

MIDO will also be the place to take stock of industry trends and to assess the extent to which geopolitical events will impact not only global eyewear but also the entire economic system. “The Italian eyewear industry demonstrated its responsiveness to the pandemic – remarked President Vitaloni. 2021 closed in the black and we recovered all the losses caused by the health crisis, repositioning the sector with modest growth of 1- 2% with regards to production value and exports. On April 30, opening day of MIDO, we will present the integrated data for 2021 and the forecasts for 2022.”

“Craving MIDO” is also a craving to participate. Applications to compete for the BeStore and Stand Up For Green awards can be submitted through March 31. The former recognizes optical centers that offer an outstanding shopping experience, layout of the retail space, materials and furnishings (Design category), and their customer services, external communications, as well as the history of the store and its human and emotional qualities (Innovation category).

To enter, go to www.mido.com/bestore-award .

The utmost care will be taken to comply with anti-contagion safety protocols. The rules governing access to MIDO will be those in effect in Italy for public events. They currently call for a Super Green Pass, social distancing, compulsory use of masks and sanitization of meeting spaces and objects.
 
Buyers and exhibitors also have access to the digital platform.

Click HERE for the full press release.