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Transitions Academy 2022 Showcases “Eye Care Love Forever”

The 25th Transitions Academy brings together over 850 industry experts from 45 countries around the world this week at the J.W. Marriott Grande Lakes in Orlando. Attendees will learn about Transitions latest strategic projects and participate in professional development and product technology seminars, hear from experts and educators on marketing and industry trends, and learn from their colleagues and partners at the three-day, invitation-only event, which is themed “Eye Care Love Forever.”

Chrystel Barranger, president EMEA wholesale, EssilorLuxottica and president Essilor photochromics and Transitions Optical, began Thursday morning’s opening session by welcoming attendees from around the world to Transitions Academy and discuss the new reality of the optical industry. Following the opening remarks, Coralie Barrau, senior photobiology scientist, innovation manager for light management, R&D EssilorLuxottica, discussed light management science, and Brian O’Neill, vice president, global innovation, technology and operations, Transitions shared how the 100% renewed Transitions® portfolio offers tailored solutions to meet patient needs. Charlotte Hamel, global marketing vice president, Transitions, continued the Thursday morning session with a focus on style and showcasing Transitions® collections. To close the morning session, Hamel highlighted the consumer journey and how to build awareness, consideration, and conversion around Transitions lenses.

Thursday’s curriculum continued with four options for industry and professional development elective sessions:

  • Be Inclusive to Better Serve Patients
  • Become a Master of Storytelling
  • Latest Design Trends to Recommend in Style
  • Leadership: The Dynamics of Communication

Thursday afternoon began with a keynote from disruption strategist Shawn Kanungo. Attendees closed the afternoon with another industry or professional development elective of their choice:

  • Become a Master of Storytelling
  • Embracing Our Phygital World
  • Leadership: The Dynamics of Communication
  • Unlock Your Potential with the Transitions Portfolio

Transitions Academy continues on Friday with a presentation on how Transitions is a catalyst for growth, beginning with a panel moderated by Chrystel Barranger and featuring perspectives from eye care lovers:

  • Ernesto Diaz, president LATAM wholesale, EssilorLuxottica
  • Dr. Essence Johnson
  • David Rips, president and CEO, Younger Optics
  • Fabrizio Uguzzoni, president North America wholesale, EssilorLuxottica
  • Walid Elali, GM Magrabi Lens Innovation Center, UAE

Following the panel, Fahem Ben Messaoud, Eric Pecceu, senior vice president and general manager, global sales, Transition, and John Schubach, global director, lenscaster sales, Transitions will share how partners can be successful with Transitions based on results from 2021 and 2022. Regional highlights that can inspire global activations will also be shared from the Transitions Optical team.

Additional Transitions team members will continue the general session with presentations on best practices for accelerating growth with the Transitions portfolio, education, elevating the patient experience in-store and online, and recommending to all eyeglass wearers a complete pair of eyeglasses with frames and lenses.

The general session concludes with Transitions team members celebrating the career and achievements of José Alves, general manager of the America as he retires from Transitions Optical after over 30 years with the company.

Friday morning continues with the following industry and professional development elective sessions:

  • Get in the Game: How to Get a Yes
  • Latest Design Trends to Recommend in Style
  • Unlock Your Potential with the Transitions Portfolio

Friday afternoon begins witha closing keynote “Resilience in the Face of Uncertainty” from Ben Nemtin, author and founder of The Buried Life Movement, which speaks to how leaders and teams must dig deep within themselves to break through and find opportunity in uncertain times. Later that night, Drew Smith, Vanessa Johns, and Laurent Dosseville, commercial director Europe, Transitions, EssilorLuxottica will lead the 2021 Transitions Innovation Awards ceremony, where the winners of the 2021 Transitions Innovation Awards will be announced.

Click HERE for the full press release.

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