Safilo Expands Use of Sustainable Materials by Introducing Eastman Tenite Renew

Safilo Group announces the introduction of Eastman Tenite Renew in its sunglass and prescription collections. Safilo becomes the first player in the market to use all Eastman Renew materials for Eyewear in its portfolio, across all types of applications and production processes.

Eastman Tenite Renew, to be introduced in January 2023 in Safilo’s licensed brand Levi’s collections, will be progressively rolled out across the Group’s broad brand portfolio, both for sun and prescription frames, further asserting the Company’s business commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry.

Tenite Renew is part of a broad range of sustainable materials now offered at scale by Eastman, a global specialty materials provider and pioneer in molecular recycling technologies. Produced via Eastman’s innovative carbon renewal technology, using hard to recycle plastic waste in the place of fossil fuel, Tenite Renew is composed of minimum 42% bio-based content and minimum 20% recycled content.

Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey.” – declared Vladimiro Baldin, Chief Licensed Brand and Global Product Officier of Safilo Group – “By being the first player in the eyewear industry using all Eastman Renew materials for this application – Acetate Renew, Tritan Renew and Tenite Renew – Safilo can provide our customer with a variety of differentiated options that meet their high standards for both design and sustainability.”

This collaboration is part of Safilo’s purpose-led strategy based on three sustainability pillars: planet, product, and people.

We are gratified to strengthen and extend our sustainability partnership with Safilo through the adoption of Tenite Renew” – said Glenn Goldman, Commercial Director, Eastman Specialty Plastics – “It’s rewarding to see our materials used to make eyewear more sustainable, and we look forward to continuing to work with Safilo to bring sustainable materials and solutions to additional brands in their portfolio”.

Safilo and Eastman started their profitable collaboration in March 2021 with the introduction of the Eastman Tritan ™ Renew and Eastman Acetate Renew in Safilo’s proprietary brand Polaroid Spring Summer Collection 2022 launched in the market in January.

Click HERE for the full press release.

Featured Posts

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Learn More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Learn More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read More

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read More

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read More

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read More

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Learn More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more

New Look Vision Group Named One of Canada’s Best Managed Companies

New Look Vision Group (“NVG”) has been recognized for overall business performance and sustained growth with the prestigious Canada's Best Managed Companies and is part of the program’s 29 new winners.

Learn More

CNIB Announces Measha Brueggergosman as New Brand Ambassador

CNIB announced that Canadian opera singer and concert artist Measha Brueggergosman will become the organization’s newest official brand ambassador.

Read more

2022 SILMO d’Or Awards: A Multi-Cultural Jury President

Born in Namibia to a Belgian father and a Japanese mother, Jun Gobron grew up to be eager and curious about the world.

Read more

You CAN Afford an Optical Manager

…Acquire top talent and free your time to earn more

Read more

Study: Untreated Vision Impairment Associated with Dementia

Vision problems are associated with dementia and cognitive impairment: Peer reviewed open-access meta analysis concludes.

Read more