Design Eyewear Group Completes Another Acquisition

With the acquisition of William Morris London, Design Eyewear Group is expanding its portfolio of premium and mid-market eyewear for independent opticians all over the world, bringing the company closer to its goal of becoming one of the world’s leading multi-brand providers of designer eyeglass frames.

“I’m proud that Design Eyewear Group can today announce the takeover of such a reputable company with strong and exciting brands. With the acquisition of William Morris London, we’ve strengthened our position as a design brand house, and we’re pursuing our ambition to become one of the world’s leading multi-brand providers of design eyewear to independent opticians,” says Lars Flyvholm, CEO of Design Eyewear Group.

He continues: “William Morris London’s brands each have a unique story based on the British design philosophy. The brands’ DNA and position in the market fit perfectly with Design Eyewear Group’s growth strategy and product range.”

The founder of William Morris London is looking forward to the opportunity to grow further through Design Eyewear Group’s strong sales network. “I’m delighted that William Morris London is now joining a very professional and global company like Design Eyewear Group,” says Robert William Morris, who founded the company just north of London in 1996.

He continues: “I’m very proud of the development William Morris London has undergone since it all began more than 25 years ago. I’m also convinced that Design Eyewear Group is the right partner to grow the company further through their global sales network.”

Robert William Morris has agreed to continue in the new setup as Senior Brand Ambassador. In this role, he will ensure that both customers and employees worldwide gain an insight into the company’s DNA and the British design philosophy, while naturally ensuring that the design style is continued and further developed for all brands under the William Morris London portfolio.

Click HERE for the press release.

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