Myopia Profile and EssilorLuxottica Lead the Way in Myopia Education
Myopia is becoming an increasingly concerning world health issue, with prevalence levels projected to rise every year.
The partnership between Myopia Profile, the premier international educational platform for myopia management, and EssilorLuxottica sought to address the growing, imminent need for best practice myopia management among eye care practitioners who will need to address the global increase in myopia prevalence in our younger population.
The partnership has seen a huge boost in engagement with Myopia Profile’s educational platforms among eye care practitioners, particularly with spectacle lens topics, with a 10-fold growth in search terms for ‘myopia control spectacles lenses’ among eye care practitioners over the last year, and a 4-fold increase in searches by members of the public.
“There has been a colossal increase in engagement with our digital platforms since we started our partnership with EssilorLuxottica,” says Dr. Kate Gifford, founder and director of Myopia Profile. “We have seen doubling growth year-on-year, and are thrilled to see the myopia message spreading wider and wider – but we can also see where there is more work to do. We can see that there is definitely a thirst for knowledge and information with regard to myopia-control spectacle lenses, and we aim to provide more of that, through our partnership with EssilorLuxottica.”
EssilorLuxottica and Myopia Profile plan on releasing a series of podcasts that cover clinical communication in myopia management, as well as the practice fundamentals of getting started in managing childhood myopia. The exclusive podcasts will offer engaging 10-minute episodes with a focus on providing simple steps and practical advice to eye care practitioners. They will be housed exclusively on EssilorLuxottica’s new learning platform, Leonardo.
Other key highlights of the partnership include:
A video lesson by Dr. Kate Gifford for EssilorLuxottica’s myopia management certification program titled ‘Moving beyond myopia correction to control’ available on Leonardo.
Click HERE for the full press release.