MIDO 2023: 6 Pavilions, Exhibitors from Around the World and a Special Focus on Visitors
Friday, November 11 2022 | 15 h 52 min | News
The calendar of events for the forthcoming edition of MIDO set to take place February 4th to 6th at Fiera Milano Rho, will soon be available. Only at MIDO will opticians find the entire eyewear supply chain represented – from manufacturers of lenses and machinery to the leading international producers of optical and sun frames, alongside small independent designers. OttiClub is the space where training and conferences with industry professionals are held, while the famous MIDO squares will be enlivened with meetings, conversations, enjoyment and entertainment.
Visitors can register at https://www.mido.com/en/entry-pass.
Even though the calendar of conferences, events and meetings during the show is still being finalized, the exhibit areas and pavilions for the next MIDO are certain. In fact, six pavilions at Fiera Milano Rho will host MIDO 2023, one more than at the previous edition.
The trade fair also returns to its ‘traditional’ location with stands in pavilions 1 and 3, 2 and 4, 6 and 10. Also confirmed are the exhibit areas – Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, will host emerging players at an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019.
Exhibitors from around the globe, arriving from Europe as well as from the UK and USA, to mention just the top countries, have already reserved their space at MIDO. Excellent response also from Asian businesses that are returning this year to the area dedicated to their products.
“We are extremely pleased with the participation by Asian countries, especially China, Hong Kong, Taiwan, Japan, South Korea, India, Malaysia and Thailand, that, despite the still-high Covid restrictions, will exhibit at the forthcoming edition of the show, remarked Giovanni Vitaloni, President of MIDO. Last May, as we closed the doors of MIDO 2022, we were determined to bring back the Asian exhibitors and, in spite of the difficult international situation, we are achieving our objective, another sign of the international appeal of the Milanese eyewear show.”
Nominations are open for the BeStore award, decided by an international jury of experts and presented to optical centers that offer the best shopping experience, in the ‘Design’ category, and the most outstanding customer service, in the ‘Innovation’ category. To nominate your stand, complete the form: https://www.mido.com/en/bestore-award by no later than January 9, 2023.
Now in its 2nd edition, theStand Up for Green award will also be presented at MIDO 2023, in recognition of the most sustainable stand, in terms of focus on environmental impact and use of materials. To nominate your stand, please complete the form on the website by January 15, 2023: https://www.mido.com/en/stand-up-for-green. Award winners will be announced during MIDO 2023.
Source : MIDO
