OGI Eyewear Celebrates 25 Colourful Years of Eyewear Innovation

Thursday, December 15 2022 | 10 h 45 min | News

OGI Eyewear celebrates 25 years in business. Born in Minnesota in 1997, the indie eyewear house has from its inception been dedicated to self-expression, innovation and excellence in service. Today, its silver anniversary honours a storied legacy and sees the company poised and ready to take on what’s ahead.

OGI blends high-fashion compositions with vivid palettes, dynamic designs and a uniquely Minnesotan perspective. The company’s innovative approach extends towards its technology suite, most notably evidenced by its ground-breaking Virtual Try-On technology, designed to create a seamless customer experience for providers and patients. OGI’s fiercely independent spirit is perfectly suited to one of the founding members of the Optical Foundry committed to serving independent practices within the eyewear industry. Through its Eye See You giving program, OGI Eyewear supports various optical and health non-profit programs, such as the E.Y.E Community Initiative provided by Phillips Eye Institute, as well as other local and global humanitarian and social causes.

Rob Rich, CEO of OGI Eyewear, reflected on the rewarding journey to this milestone anniversary. “As we celebrate our 25^th year in business, it’s gratifying and satisfying to look back on the path we’ve taken. OGI Eyewear was started to fill a void in the eyewear landscape—specifically when it came to frames. We started specializing in smaller frames with colour and personality. We quickly grew to cover a broad range of frame sizes while still staying true to our primary reason for existence: crafting trendsetting, intelligent designs and colour creations that fill unanswered demand in the market. This remains our passion and our daily goal. This consistent commitment will propel us for another 25 years!”

OGI’s rallying cry for 2023 is a confident declaration: “The Future is Now!” And with its new “Piece of Pie” customer service program designed to exceed service expectations, an upcoming mobile app release, exciting new product designs and a suite of beautiful partnerships, the future is bright.