MIDO 2023: The International Eyewear Show Opens A New Chapter
Tuesday, February 14 2023 | 11 h 20 min | News
MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors on the 51st edition.
Attendance peaked at 35,000 industry professionals: 80% of them from Europe and 20% from the rest of the world. That is a 60% increase over 2022 visitor numbers. Also on the rise, Italian visitors made up 53% of the total.
Of the more than 1,000 exhibitors, 72% were international and 28% from Italy. Among the overseas exhibitors, 51% were from Europe, 42% from Asia and 7% from the rest of the world.
The data, both for visitors and participation by industry professionals, once again confirm the unmistakable global reach of the show.
“We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO,” stated MIDO President Giovanni Vitaloni. “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year,” he concluded.
For visitors, there were myriad innovations and events, with a special focus on opticians – from the “How to?” cycle of OTTICLUB meetings – to the presentation of specialized books in the “Book@MIDO” program. The all-important focus on sustainability, with accolades and dedicated areas. But there were also occasions for glamour, with appearances by VIPs and personalities from the world of entertainment with flash mobs, exhibitions and awards in the popular MIDO squares.
The next appointment with MIDO is set for February 3-5, 2024, at Fiera Milano Rho.
MILAN, ITALY – FEBRUARY 04: A general view of MIDO 2023 – Milano Eyewear Show on February 04, 2023 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Mido) 
MILAN, ITALY – FEBRUARY 05: A general view of MIDO 2023 – Milano Eyewear Show on February 05, 2023 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Mido) 
MILAN, ITALY – FEBRUARY 04: A general view of MIDO 2023 – Milano Eyewear Show on February 04, 2023 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Mido)
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