Blue Point Acquires eyebobs, Setting Its Sights on Expanded Eyewear Platform

Wednesday, April 12 2023 | 15 h 27 min | News

Blue Point Capital Partners announces the acquisition of eyebobs, a market leader in premium reading glasses. The investment is part of the firm’s broader plan to build a unique eyewear platform designed for B2B and B2C growth.

eyebobs joins Blue Point’s newly formed eyewear holding company following the firm’s March 2023 platform investment in Europa Eyewear.

Recognized for its distinctive style and art-worthy eyewear, eyebobs was founded in 2001 to address the gap between inexpensive readers sold in the mass market and designer frames sold by optical retailers. eyebobs began with a mission to “create original readers for original people” and has since transformed into a successful omnichannel brand with an exceptional product design aesthetic and a highly engaged customer base.

“We see tremendous opportunity for growth in the eyewear market and could not be more pleased to have Europa and eyebobs as part of our portfolio. The combined strength of these well-established companies will allow us to unlock growth for both organizations by leveraging their proprietary brands, leading design capabilities and differentiated B2B and B2C models,” said Blue Point Partner John LeMay.

“Europa and eyebobs have highly complementary capabilities, as well as like- minded cultures and values, making this investment a natural next step in the development of our eyewear platform,” said Blue Point Operating Executive Holly Rush. “eyebobs’ distinct brand and value-proposition truly resonate with consumers. With the capabilities and strengths of Europa, we believe this is a powerful combination poised to expand the brand’s reach and capture significant growth opportunities.”

Click HERE for the full press release.