fbpx

TRANSITIONS ® Welcomes Genius GEN S

Transitions Optical has entered a new chapter and embarked on a journey of innovation for better vision with the launch of a technological revolution – Transitions® GEN S™.

Transitions® GEN S™ sets a new standard in the future of the optical world that pushes the boundaries of traditional prescription lenses. Wearers want more from their eyeglasses than just correction and the research and development team behind the new lens has been working hand in hand with wearers to create a dynamic lens that will go beyond expectations.

GEN SPEED™: Ultra-responsive to Light

Transitions GEN S is the fastest dark lens1* in the clear to dark photochromic category. It is fully clear indoors and darkens in seconds2 outdoors. It is ultra-responsive to light, reaching category three levels of darkness in 25 seconds3* and fading back in less than two minutes4*. In fact, when asked 88% of wearers agreed that Transitions GEN S lenses adapted so fast to light that they didn’t or barely noticed the change5*.

GEN STYLE™: Spectacular Colour Palette

Transitions GEN S is available in eight exclusive colours, including a brand-new addition: Transitions GEN S Ruby. All colours have been optimised to be true to tone at all stages, offering vibrant tints in any light. While being fully clear indoors, and beautifully coloured outdoors, Transitions GEN S provides endless possibilities of pairing to complement any look.

GEN SMART™: HD Vision at the Speed of Your Life

Transitions GEN S offers better vision quality, faster6* to ensure a continuous visual experience in harmony with varied and changing light environments. Thanks to its responsiveness to light, it provides 39% faster vision recovery from intense bright lights7(A)* versus clear lenses. During fade back, tests have shown a 39.5% improvement in contrast sensitivity7(B)* and 40% faster vision recovery 7(B)* versus the previous generation.

Moreover, Transitions GEN S provides ultimate light protection, darkening outdoors, blocking 100% UVA & UVB rays and filtering up to 32% of blue violet light in the clear state and up to 85% when activated8.

To achieve its mission Transitions Optical proposes a solution for comprehensive vision that goes beyond traditional correction. With Transitions GEN S, science and technology are combined in a revolutionary product that is intuitive and smart, reacting so fast to light that it adapts to your every move. On top of that Transitions offers an elevated experience of complete pairing through a large colour palette that enables wearers to personalize their looks with vibrant colours to match any frame.

Transitions GEN S will be available from April 2024.

Click HERE for the full press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

*Tests carried out on gray lenses.

Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.

REFERENCES

*Tests carried out on gray lenses. Photochromic performance may vary across colors and lens materials and is influenced by temperature and UV exposure.

  1. For gray lenses in the clear to dark (category 3) photochromic category. Transitions® GEN S™ lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.
  2. For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C
  3. For gray polycarbonate & CR39 lenses achieving 18% transmission @ 23°C.
  4. For gray polycarbonate & CR39 lenses with a premium anti-reflective coating fading back to 70% transmission @ 23°C.
  5. Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 133 prescription lens wearers wearing 1.67 index lenses with a premium AR coating in clear and gray Transitions® GEN S™
  6. Vision quality improved in challenging light conditions, notably when moving from a bright to a darker environment (source B, Transitions®

GEN S™ compared to Transitions Signature GEN 8), in bright to very bright light situations (source A, Transitions® GEN S™ compared to clear lenses) and in low light with peaky stray light (source A, Transitions® GEN S™ compared to clear lenses).

Source A: Subject-masked cross-over randomized controlled investigation performed in 2023 on 30 healthy participants (19.2 ± 1.3 years). Testing light stress (discomfort and disability glare, photostress recovery) with the clear and darkest states of gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to clear 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Billy R. Hammond.

Source B: Subject-masked cross-over randomized controlled investigation performed in 2023 on 10 healthy pre-trained participants (29.5 ± 4.0 years). Testing contrast sensitivity during fade-back with gray Transitions® GEN S™ 1.6 index lenses with a premium anti reflective coating compared to gray Transitions Signature GEN 8 1.6 index lenses with a premium anti reflective coating. Principal Investigator Prof Pablo Artal.

Accepted abstract at ARVO 2024. Duarte-Toledo R, Mompeán J et al., A new photochromic lens improves contrast sensitivity during fade back.

  • A: Subject-masked cross-over randomized controlled investigation performed in 2023 on 30 healthy participants (19.2 ± 1.3 years). Testing light stress (discomfort and disability glare, photostress recovery) with the clear and darkest states of gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to clear 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Billy R. Hammond.

B: Subject-masked cross-over randomized controlled investigation performed in 2023 on 10 healthy pre-trained participants (29.5 ± 4.0 years). Testing contrast sensitivity during fade back with gray Transitions® GEN S™ 1.6 index lenses with a premium anti reflective coating compared to gray Transitions Signature GEN 8 1.6 index lenses with a premium anti reflective coating. Principal Investigator Prof Pablo Artal. Accepted

abstract at ARVO 2024. Duarte-Toledo R, Mompeán J et al., A new photochromic lens improves contrast sensitivity during fade back.

  • For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018)

brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.

Featured Posts

EyeRecommend logo

More than 1,000 People Gather for Eye Recommend’s Largest National Training Event Since Inception

More than 1,000 attendees gathered in Toronto for Eye Recommend's National Training Event East 2026, the largest event in the cooperative's history, featuring education, networking and a sold-out supplier tradeshow.

Learn More
Emotional Intelligence in Succession Planning

Legacy Planning Starts with EQ

Discover how emotional intelligence in succession planning helps optometry practices protect staff relationships, patient trust, family dynamics, and practice culture.

Read more
Optik Sept-Oct 2026 issue Voila AYA Catfish by Donlad Chretien

Catfish, Reimagined

Riva brings Donald Chrétien’s Catfish artwork to a handcrafted premium acetate frame, pairing an oversized square silhouette with subtle cat-eye styling.

Read more
Ray-Ban MARVEL ADULT GROUPAGE

Ray-Ban and Marvel Bring Four Superhero Icons to Eyewear

The special-edition collection reimagines classic Ray-Ban silhouettes with designs inspired by Spider-Man, Captain America, Doctor Doom and Deadpool.

Read more
Alberta ODs announcement

Alberta Expands Optometrists’ Scope of Practice to Include Select Laser and Minor Surgical Procedures

Starting November 1, Alberta will allow specially trained optometrists to perform select laser and minor surgical procedures, expanding access to eye care.

Read more
EyeRecommend logo

More than 1,000 People Gather for Eye Recommend’s Largest National Training Event Since Inception

More than 1,000 attendees gathered in Toronto for Eye Recommend's National Training Event East 2026, the largest event in the cooperative's history, featuring education, networking and a sold-out supplier tradeshow.

Learn More
Emotional Intelligence in Succession Planning

Legacy Planning Starts with EQ

Discover how emotional intelligence in succession planning helps optometry practices protect staff relationships, patient trust, family dynamics, and practice culture.

Read More
Optik Sept-Oct 2026 issue Voila AYA Catfish by Donlad Chretien

Catfish, Reimagined

Riva brings Donald Chrétien’s Catfish artwork to a handcrafted premium acetate frame, pairing an oversized square silhouette with subtle cat-eye styling.

Read More
Ray-Ban MARVEL ADULT GROUPAGE

Ray-Ban and Marvel Bring Four Superhero Icons to Eyewear

The special-edition collection reimagines classic Ray-Ban silhouettes with designs inspired by Spider-Man, Captain America, Doctor Doom and Deadpool.

Read More
Alberta ODs announcement

Alberta Expands Optometrists’ Scope of Practice to Include Select Laser and Minor Surgical Procedures

Starting November 1, Alberta will allow specially trained optometrists to perform select laser and minor surgical procedures, expanding access to eye care.

Read More
EyeRecommend logo

More than 1,000 People Gather for Eye Recommend’s Largest National Training Event Since Inception

More than 1,000 attendees gathered in Toronto for Eye Recommend's National Training Event East 2026, the largest event in the cooperative's history, featuring education, networking and a sold-out supplier tradeshow.

Learn More
Emotional Intelligence in Succession Planning

Legacy Planning Starts with EQ

Discover how emotional intelligence in succession planning helps optometry practices protect staff relationships, patient trust, family dynamics, and practice culture.

Read more
Optik Sept-Oct 2026 issue Voila AYA Catfish by Donlad Chretien

Catfish, Reimagined

Riva brings Donald Chrétien’s Catfish artwork to a handcrafted premium acetate frame, pairing an oversized square silhouette with subtle cat-eye styling.

Read more
Ray-Ban MARVEL ADULT GROUPAGE

Ray-Ban and Marvel Bring Four Superhero Icons to Eyewear

The special-edition collection reimagines classic Ray-Ban silhouettes with designs inspired by Spider-Man, Captain America, Doctor Doom and Deadpool.

Read more
Alberta ODs announcement

Alberta Expands Optometrists’ Scope of Practice to Include Select Laser and Minor Surgical Procedures

Starting November 1, Alberta will allow specially trained optometrists to perform select laser and minor surgical procedures, expanding access to eye care.

Read more
EyeRecommend logo

More than 1,000 People Gather for Eye Recommend’s Largest National Training Event Since Inception

More than 1,000 attendees gathered in Toronto for Eye Recommend's National Training Event East 2026, the largest event in the cooperative's history, featuring education, networking and a sold-out supplier tradeshow.

Learn More
Emotional Intelligence in Succession Planning

Legacy Planning Starts with EQ

Discover how emotional intelligence in succession planning helps optometry practices protect staff relationships, patient trust, family dynamics, and practice culture.

Read more
Optik Sept-Oct 2026 issue Voila AYA Catfish by Donlad Chretien

Catfish, Reimagined

Riva brings Donald Chrétien’s Catfish artwork to a handcrafted premium acetate frame, pairing an oversized square silhouette with subtle cat-eye styling.

Read more
Ray-Ban MARVEL ADULT GROUPAGE

Ray-Ban and Marvel Bring Four Superhero Icons to Eyewear

The special-edition collection reimagines classic Ray-Ban silhouettes with designs inspired by Spider-Man, Captain America, Doctor Doom and Deadpool.

Read more
Alberta ODs announcement

Alberta Expands Optometrists’ Scope of Practice to Include Select Laser and Minor Surgical Procedures

Starting November 1, Alberta will allow specially trained optometrists to perform select laser and minor surgical procedures, expanding access to eye care.

Read more