Introducing Ray-Ban® Change, Powered by Transitions®

Wednesday, July 10 2024 | 16 h 17 min | News

The innovation continues with the launch of Ray-Ban^® Change, a light-responsive frame, powered by Transitions^® and now a Red Dot Award winner in the Prescription category.

Ray-Ban^® Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer^® Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer^® has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer^® Oval invented a versatile model to transcend styles, from chic to grunge.

“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change. We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”

Federico Buffa, Chief Marketing Officer, EssilorLuxottica

Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban Change is designed to sync with the light. The unique colours and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.

The addition of Transitions^® pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.

Transitions recently launched its next generation of lenses, Transitions^® GEN S™. Ultra-responsive to light, these everyday lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds*, blocking 100% UVA & UVB rays and filtering up to 32% of blue-violet light in the clear state and up to 85% when activated**.

Embark on an exciting journey through the spectacular Transitions^® GEN S™ colour palette. The lenses are available in eight exclusive colours, including a brand-new addition: Ruby. All colours have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully coloured outdoors, Transitions^® GEN S™ provides endless possibilities of pairing to complement any look.  

Combining Ray-Ban^® Change frames with Transitions^® lenses creates the ultimate eyewear that is truly dynamic. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.

HOW TO PAIR THEM

Choosing the right lens and frame colour can elevate eyewear, whether that’s matching colours for an on-trend tonal look, opting for a subtle two-tone blend or making a bolder style statement with a high-contrast colour combination.

• Tone-on-tone: This is the easiest way to pair Transitions^® GEN S™ by matching the lens colour to the frame colour for a tone-on-tone look.
• Colour blending: To create a more subtle two-tone look, choose colours next to each other on the colour wheel so the lens and frame blend together.
• Colour contrast: To make a much bolder style statement, opt for contrasting colours by choosing opposite colours for the lens and frames on the colour wheel.

PRODUCT OFFERINGS

ORIGINAL WAYFARER^®

The most iconic frame receives a multi-coloured makeover starting from transparent colours within the frames transitioning to marbled hues under the sun. Available in Ray-Ban Change (frame only); Ray-Ban Change Transitions^® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs).

WAYFARER^® OVAL

The new, bold rebel takes centre stage and is featured in Ray-Ban Change, (frame only); Ray-Ban Change Transitions^® (frame and lenses); and Ray-Ban Optics Change (suited for all optical needs) in a variety of translucent colours that shift into painterly solid stripes.

* For polycarbonate & CR39 lenses across colours, achieving 18% transmission at 23°C.  ** For polycarbonate and CR39 lenses across colours. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!