VISIBILIA and Kappa® (BasicNet) Announce Exclusive Licensing Agreement
Tuesday, December 10 2024 | 09 h 05 min | News
Visibilia, one of the leading European players in the eyewear market, and Kappa®, the iconic Italian sportswear brand renowned for its athletic heritage and contemporary style, have announced an exclusive licensing agreement for the design, production, and distribution of Kappa® eyewear.
The agreement will come into effect in the second half of 2025 and will remain valid until December 2030. The first Kappa® eyewear collections by Visibilia, comprising optical frames and sunglasses, will debut in August 2025, with deliveries scheduled for the fourth quarter of 2025.
These collections, reflecting Kappa®’s distinctive aesthetic, are designed for men, women, and young people. They will comprehensively address themes of basic, urban, and sportswear, with a detailed focus on the specific needs of the optical market.
The expertise of both companies in their respective fields, combined with a strong commitment to service, product excellence, and Italian design, forms the foundation for an innovative, forward-thinking, and long-term international collaboration. This partnership is further strengthened by Kappa®’s exceptional marketing experience and its clear focus on impactful communication.
“We are thrilled to launch this collaboration with Kappa®, a brand we have long admired for its unique heritage and strong brand identity. Together, our goal is to open a new chapter for this iconic brand in the optical sector, supporting our growth in key markets and expanding our international presence.”
Ralf Kmoch, Managing Director, Visibilia
“The eyewear sector represents a natural extension of our brand, and with this exclusive license with Visibilia – a trusted leader in the industry – we are confident that Kappa® will continue to grow and solidify its position in the optical market, always staying true to our sports heritage and distinctive style.”
Alessandro Boglione, Executive Vice President of BasicNet and President of Kappa®
Click HERE for the full press release.
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