Dolce&Gabbana Unveils New Eyewear SS25 Adv Campaign

Wednesday, May 21 2025 | 14 h 20 min | News

Dolce&Gabbana presents the new ADV campaign for the Eyewear SS25 collection, an authentic expression of the brand’s DNA. Shot by photographer Karim Sadli and with art direction by creative duo Kevin Tekinel & Charles Levai, founders of Maybe, the campaign comes to life through dynamic and intense shots, enhancing each model’s magnetic appeal.

In the videos, a mosaic of faces, expressions and personalities are woven into a sophisticated visual narrative in which the minimalism of the background emphasizes each individual’s uniqueness and the distinctive character of Dolce&Gabbana eyewear. Bold designs, sophisticated frames, sleek details and the unmistakable DG Crossed logo: each model tells a story of craftsmanship and innovation, designed for those seeking a unique and distinctive style.

WOMEN — GRIFFE —

DG4501

The star model of the Spring/Summer 2025 ADV campaign features a butterfly silhouette with timeless style. The acetate frame with a soft silhouette features an oversized front and wide temples embellished with the DG Crossed metal logo. Available in five color variants: black, havana, yellow havana, red havana and camel havana, all with the gold logo.

MEN — GRIFFE —

DG3415

Dolce&Gabbana’s iconic navigator model, featured in the Spring/Summer 2025 ADV campaign, features a sophisticated acetate optical frame. The slightly boxy front combines an acetate bridge and a metal bridge, while the temples are embellished with the DG Crossed logo. The glasses are available in matte black with a tone-on-tone logo, glossy black with a gold logo, and in two havana variants: brown and gray, both with glossy gunmetal logos.

UNISEX — GRIFFE —

DG4499

Featured in the Spring/Summer 2025 ADV campaign, these aviator sunglasses from the DG Griffe collection have an acetate frame with a faceted front and distinctive details such as the DG Crossed metal logo integrated into the temples. The palette includes five variants: total black with a gold logo, glossy black with ruthenium lenses and a gunmetal logo, brown havana, red havana, and yellow havana with a gold logo.

The Eyewear SS25 collection will be available from March 2025 in Dolce&Gabbana boutiques, at www.dolcegabbana.com  and at top EssilorLuxottica opticians and retailers worldwide.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!