MIDO Wins Again: communication Campaign Wins Award for Third Consecutive Year
Tuesday, June 10 2025 | 16 h 16 min | News
At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, wins three awards in the print media section: 1st place Mediastar, 1st place Periodical and Special Star for Creative Direction. The awards ceremony was held Friday, June 6th at the San Fedele Auditorium in Milan.
For the third consecutive year, the MIDO communication has earned one of the foremost accolades in the world of advertising. An outcome that goes well beyond a single creative concept – what is being celebrated is the ability to consistently create new, relevant campaigns that powerfully communicate to the public and the press, all while maintaining a clear and recognizable direction. An achievement that demonstrates the strength of MIDO’s strategic vision and the quality of the team’s work.
“Refocusing on Humans”, photographed by Uli Weber and created by Max Galli in collaboration with Mixer Group, returns humans to the center of focus and is a tribute to human creativity and the craftsmanship skills that create beauty. Entrusted to a master of photographic art, the campaign narrates the awe-inspiring authenticity of human beings, reflecting the unique creative spirit of the world of eyewear.
At its 29th edition, the Mediastars award is assigned every year to the best Italian ad campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. About 550 projects were nominated for this edition and evaluated by a panel of industry experts and professionals.
To stay up to date with all the latest MIDO news, visit the website https://www.mido.com/en/ and the official social channels, Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition and LinkedIn https://www.linkedin.com/company/mido/posts/.
CREDITS “REFOCUSING ON HUMANS – A new eyewear perspective”
Agency: Mixer Group
Creative Direction: Max Galli
Photography: Uli Weber
Art Director: Max Galli
Copy: Sara Lometti
Digital Processing: Matteo Tranchellini
Client Manager: Martina Vailati
Account Manager: Marta Vecchiati
Click HERE for the press release.
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