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Silmo Paris nouvelle image de marque 2026

SILMO Paris 2026 Unveils New Identity and Vision for the Global Optical Industry

SILMO Paris will return September 25–28, 2026, at Paris Nord Villepinte, introducing a refreshed identity and renewed positioning for one of the optical industry’s most influential international gatherings.

SILMO Paris The season starts here image 2026

With the new signature, “The season starts here,” the show reinforces its role as a key moment when the global optics and eyewear community comes together to preview innovations, anticipate trends and set the direction for the year ahead.

Organizers say the updated brand expression reflects the evolving nature of the optical sector, where creativity, technological innovation and professional expertise increasingly intersect. The event continues to position itself not only as a trade show, but also as a platform where ideas, collaborations and industry transformations take shape.

Focus on Technology and Emerging Trends

For the 2026 edition, SILMO Paris places particular emphasis on the rapid technological evolution affecting the sector. The show’s SILMO NEXT area will once again serve as a strategic hub dedicated to exploring emerging technologies and future industry models.

Within this space, the Tech Village will bring together start-ups, technology companies and international experts to examine developments such as artificial intelligence, data-driven personalization, connected eyewear and new digital services related to visual health.

The area is designed to provide demonstrations, discussions and insights into how these innovations are reshaping professional practices and business models across the optical ecosystem.

A Global Stage for Eyewear Design

Alongside technological developments, SILMO Paris continues to highlight the creative dimension of eyewear. The show remains a global showcase for frame design, materials innovation and emerging aesthetic influences.

Organizers note that eyewear has increasingly become an expression of identity and style, with design and craftsmanship playing a growing role in differentiating brands and collections. Each edition of the show introduces new creative approaches and collections that often set the tone for the coming season.

Bringing together innovation and creation, SILMO Paris aims to offer a comprehensive view of the forces shaping the future of optics and eyewear.

SILMO Paris 2026 will take place September 25–28 at Paris Nord Villepinte in Paris, France.

Click HERE for the press release.

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