Alternative Eyewear and East Optical Sign Exclusive Agreement to Bring MyoPro Lenses to Canada

Friday, April 24 2026 | 09 h 27 min | News

Alternative Eyewear and East Optical have announced an exclusive agreement to distribute MyoPro myopia control lenses in Canada.

According to the companies, the partnership will make Alternative Eyewear the exclusive Canadian provider of MyoPro lenses, with the stated goal of expanding access to myopia management options for independent eye care practices.

The agreement brings together two family-owned companies that say they share a focus on supporting independent eye care professionals with alternative product offerings in a growing segment of the market.

As part of the arrangement, Alternative Eyewear says it will also incorporate MyoPro into its Indii Pro package, a frame-and-lens program designed for independent optical retailers. The package will include MyoPro alongside other lens products from East Optical.

“This partnership represents more than just distribution, it’s about empowering independent eye care professionals with meaningful options,” said Paul Storace, CEO at Alternative Eyewear. “We are proud to work with East Optical to bring MyoPro lenses to Canada and support practices dedicated to proactive myopia management.”

The companies describe the agreement as a step toward broadening the range of competitive products available to independent providers in Canada as demand for myopia control solutions continues to grow.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!