Italian Eyewear Featured at Italy on Madison in New York

Tuesday, May 12 2026 | 11 h 02 min | News

Italian eyewear is once again being highlighted at Italy on Madison, an initiative organized by the Italian Trade Agency (ITA) to promote Italian companies internationally and showcase the broader Made in Italy lifestyle in New York.

The event runs from May 12 to 15, 2026, and transforms Madison Avenue into a multi-category showcase of Italian design, fashion, gastronomy, and craftsmanship.

Among the featured components is a dedicated eyewear space developed with the support of ANFAO, the Italian Optical Goods Manufacturers’ Association. According to the organizers, the eyewear installation is designed to highlight the role of Italian eyewear as a symbol of style, craftsmanship, and innovation.

A total of 13 brands are participating in the initiative: Aru, Dario Martini, Giorgio Nannini, Hj Tech, Io Unconventional, L.G.R., Lara D’, Mad In Italy, Original Vintage Sunglasses, Pier Martino, Piero Massaro, Sarno Display, and Vanni.

The eyewear component will also include a focus on the Urban Beach trend, described by organizers as a blend of performance, functionality, and style suited to both city life and leisure settings. Visitors will also be able to engage with an interactive digital photo booth featuring a smart mirror virtual try-on experience.

In a statement, Davide Degl’Incerti Tocci, Vice President of ANFAO responsible for internationalization, said the initiative gives Italian brands an opportunity not only to present products, but also to communicate the research, craftsmanship, and design culture behind them.

Erica Di Giovancarlo, Trade Commissioner and Executive Director of ITA for the United States, said the event offers a platform to showcase the quality, creativity, and innovation associated with Made in Italy, with the eyewear sector representing a strong intersection of manufacturing, design, and contemporary style.

Italy on Madison is taking place at 33 East 67th Street, New York.

Complete schedule: italyonmadison.com/schedule

Link to reserve activations: italyonmadison26.rsvpify.com/italyonmadison

Click HERE for the press release.

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