Centennial Optical to Become Exclusive Canadian Distributor of ReForm Sunglasses

Monday, August 3 2026 | 10 h 14 min | News

Centennial Optical Ltd. has announced that it will become the exclusive Canadian distributor of ReForm sunglasses, bringing an innovative performance‑driven sunwear collection to Eye Care Professionals (ECPs) across Canada beginning August 17, 2026.

Engineered for today’s active lifestyle, ReForm sunglasses combine advanced engineering, contemporary styling and sustainable materials to deliver eyewear that performs as beautifully as it looks. Built around patented memory material technology, ReForm frames bend, flex and twist before returning to their original shape, offering exceptional durability without compromising comfort or style.

With more than 100 patents worldwide, ReForm has reimagined performance eyewear by replacing conventional memory materials with an advanced flexible material that provides superior resilience and enables virtually unlimited design possibilities. Double‑injection temples enhance structural strength and all‑day comfort, while refined details — including the signature infinity‑inspired laser engraving on every lens — reflect the brand’s philosophy of durability and limitless flexibility.

Bio‑Based Materials Support Sustainability Goals

Sustainability is central to the ReForm collection. The frames are manufactured using a high‑performance polyamide composed of 45% bio‑based material derived from castor oil, resulting in lightweight, durable and recyclable eyewear with a reduced environmental footprint. The collection offers environmentally conscious consumers a premium option without sacrificing performance.

“Canadian eye care professionals continue to look for products that truly differentiate their dispensary,” said Paul‑André Desjardins, VP – Sales, Centennial Optical Ltd. “ReForm delivers a compelling combination of innovation, fashion, durability and sustainability that resonates with today’s consumer. We’re excited to partner with the brand and make this exceptional collection available to independent practices across Canada.”

Comfort, Durability and Support for Independent Practices

Engineered with optimal weight distribution to eliminate pressure points, ReForm sunglasses provide exceptional comfort throughout the day while standing up to the demands of everyday life. The collection gives eye care professionals a unique opportunity to introduce patients to a sunglass brand that blends cutting‑edge material technology with modern, wearable design.

Beginning August 17, 2026, the complete ReForm sunglasses collection will be available through Centennial Optical’s national sales team. ECPs will also benefit from merchandising support, marketing materials and the exceptional customer service Centennial Optical has proudly delivered to the Canadian optical industry for nearly 60 years.

Source: Centennial Optical

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