100% Optical is the UK’s leading annual event for optical professionals, taking place on 27 February – 1 March 2027 at Excel London. 

Organised in partnership with the Association of Optometrists (AOP), 100% Optical provides a dynamic platform to discover the latest in eyewear, contact lenses, technology, and business solutions. You’ll earn valuable CPD points through a world-class programme curated by the AOP, whilst creating new connections with up to 11,000+ peers across the sector.

Join us for an unmissable event where innovation, education, and collaboration take centre stage.