JOBSON, VuePoint and Summit Strategy Group Collaborate to Bring Marketing Research Services to Canadian Vision Care Market
Wednesday, April 1 2015 | 00 h 00 min | Press Release
Toronto, ON, New York, NY – A new three-party collaboration among Jobson Optical Research Group (NY), and Canadian firms VuePoint IDS and Summit Strategy Group, announce the launch of advanced marketing research services for the Canadian optical and vision care markets.
The three parties will pool their respective competencies to deliver a range of Marketing Research services including customized research projects and syndicated studies. Jobson Optical Research is a leading supplier of research products and services to the US optical market. Under the arrangement, Jobson’s ViewPoint® brand performance reports for frames and sun wear will be the first project executed in Canada by VuePoint and the Summit Strategy Group in second quarter 2015. The methodology will be extended to include other important vision care segments, including contact lenses, solutions and other segments to follow during 2015.
Summit Strategy Group has been providing comprehensive and customized qualitative and quantitative marketing research services in health care, device and pharmaceuticals since 1996. Shirley Simo, Co-founder of Summit, is very familiar with the vision care sector having played a key role in the first-ever Canadian Contact Lens market share audit, and in other vision-related projects collaboratively with David Pietrobon, President of VuePoint IDS. VuePoint IDS will provide Canadian vision care market insight and the database reach through its leading digital and print Canadian publication platform.
“I consistently hear about the lack of quality information to support decision making in the Canadian vision care markets. There is a strong need and demand in Canada for the marketing research expertise this new collaboration brings.” said David Pietrobon, President, VuePoint IDS.
Shirley Simo, Managing Partner and Co-founder of Summit indicated, “We are delighted to be collaborating with VuePoint and Jobson to provide familiar as well as innovative market research services to the Canadian optical and vision care markets.”
Bill Scott, President, Jobson ECP Business Services, said, “We are pleased to be able to extend Jobson’s capabilities into Canada through this collaboration, and provide our clients with a North American perspective on their business.”
Further information on the Jobson ViewPoint survey method and reports is available here: http://www.jobsonresearch.com/Scripts/prodList.asp?idCategory=17
For more information about marketing research services contact:
In Canada: David Pietrobon, dpietrobon@vuepoint.ca
In USA: Bill Scott, bscott@jobson.com
About the Companies
Jobson Optical Research, is the leading source of business intelligence in the optical industry. With a deep understanding of the optical marketplace and expertise in surveying techniques and research methodologies, Jobson Optical Research provides valuable data to the industry. Research products and services range over a variety of topics to fit every need and every budget. Data is provided in meaningful, easy to interpret, actionable formats with trended data from previous years
Summit Strategy Group, based in Toronto, ON, provides strategic research counsel and effective solutions to address key marketing challenges and business decisions for the Canadian pharmaceutical and healthcare industries. Summit’s experience incorporates all phases of a product’s life cycle and all phases of pre and post launch strategy development.
VuePoint IDS Inc., based in Guelph ON and Greenfield Park QC, is the leading digital and print vision care industry provider in Canada. VuePoint media reach the English and French eye care professional audience with the highest publication frequency. The VuePoint publishing platform includes Optik print and digital magazines, InfoClip.ca website and e-newsletters CapsuleDotClip and InfoXtra.
