Think About Your Eyes 2018 Ad Campaign Launch

Think About Your Eyes 2018 Ad Campaign Launch

Thursday, January 11 2018 | 00 h 00 min | News

Think About Your Eyes, an American Public Awareness Campaign presented by The Vision Council and the American Optometric Association for promoting the importance of getting an annual comprehensive eye exam, will begin their 2018 Campaign on January 15.

Ads will reach 95% of targeted adults across 40 cable channels, online radio and video, banner ads, local radio stations and syndicated radio shows including Ryan Seacrest and Delilah

3 quarters of advertising

Year-round search engine optimization, a major driver of website visits

6 billion expected impressions

Learn more at http://thinkaboutyoureyes.com

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Optik Sept-Oct 2026 issue Voila Mood Bonne franquette silure de loire

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Applications are now open for the MIDO AWARDS 2027, including the CSE Award, CSE Corporate Award and Best Store Award, recognizing sustainability, innovation and excellence across the global optical industry.

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Applications Open for MIDO AWARDS 2027

Eye on the Industry Episode 14: New Look at 40 with Jacinthe Laurendeau

New Look President Jacinthe Laurendeau joins Eye on the Industry to celebrate the company’s 40th anniversary and discuss innovation, technology, customer experience and what comes next.

Learn More

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

New Research Finds Most Adults with Eye Strain Symptoms Skip Professional Care

A new Vision Council report shows most adults with digital eye strain symptoms never seek care, underscoring the importance of eyecare providers in guiding patients.

Think About Your Eyes 2018 Ad Campaign Launch

Featured Posts