Eyes on SILMO – A First Hand Report from the Show Floor

Wednesday, September 29 2021 | 11 h 27 min | News

Weren’t able to attend SILMO this year?

European-based eye care and eyewear consultants, Mark and Ingeborg Mackenzie from SWV Strategy With Vision, shared their first-hand observations from the SILMO exhibition floor with a day by day recap.

Here are SWV’s keen insights from each day of the show:

Day 1 – Who’s there, who’s not and the floor and press club vibe – see report

Day 2 – Focus on sustainability in eyewear and novel technology, such as lenses for dyslexic individuals – see report

Day 3 – SILMO Award winner (spoiler alert – Transitions® XTRActive® Polarized™) and biometric measurements creating interesting and novel eyewear in single vision, including “biometric intelligent glasses” profiled – see report

Day 4 – Interesting highlights from HOYA’s D.I.M.S technology, used in MiYOSMART lenses and Essilor’s subjective “virtual world” refraction technology, Vision-S 700. – see report

SWV concludes SILMO was a good show, well worth the visit.
Hopefully next year more Canadian visitor’s will be able to comfortably and safely make the cross-Atlantic trip to Paris.

About SWV Strategy with Vision
SWV is an independently owned Consultancy and Market Research Company, specialising in the eyewear and eye care business. Since its foundation in 2001 SWV has established an international team of consultants with solid senior line management experience in optical businesses and consumer goods marketing.