fbpx

Transitions Announces Winners of the 2020 Transitions Innovation Awards

Transitions Optical has named the winners for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support Transitions® lenses.

The 2020 Transitions Innovation Award winners include:

  • Rachel Hill (St. Catharines, Ontario), Transitions Brand Ambassador winner
  • Vision Care Centre (Scarborough, Ontario), Best in Training winner
  • Webb Eyecare (Alliance, Bridgeport, and Scottsbluff, Nebraska), Best in Marketing winner
  • Lunetterie Milot, Canada Eyecare Practice of the Year winner

“Our Innovation Award winners and finalists approached the difficult year of 2020 as an opportunity to rejuvenate their efforts around Transitions lenses,” said Drew Smith, director, North America Channels, Transitions Optical. “We celebrate all of the winners and finalists for their creativity and resiliency that led to their incredible achievements.”

Additionally, submissions for the 2021 Transitions Innovation Awards Program are now open at Transitions.com/Awards. Entries are open to independent eye care professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories. The seven Transitions Innovation Awards categories include:

  • 2021 Transitions Brand Ambassador (Individual-only award)
  • U.S. Retailer of the Year
  • Canadian Retailer of the Year
  • Eyecare Practice of the Year U.S.
  • Eyecare Practice of the Year Canada
  • Best in Training  
  • Best in Marketing  

Nominations for all Transitions Innovation Awards will be accepted online (at Transitions.com/Awards) until October 31, 2021. To enter, candidates must complete a nomination form and detail their 2021 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.

All finalists in each category will receive a trip for two to the 2022 Transitions Academy taking place on January 16 – 19, 2022 in Orlando, where the winners will be announced. Award finalists will be notified in November to secure travel plans.

Click HERE for the full press release.

Featured Posts

Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read More
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read More
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read More
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read More
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more