fbpx

MIDO 2023 Announces “Frames”, Its New Communication Campaign

Wednesday, September 21 2022 | 09 h 52 min | News, Press Release

MIDO 2023gets a fresh, entirely updated look and a new claim: “The Eyewear State of the Art”, one that embodies the values that have set the show apart for more than 50 years: innovation and tradition, beauty and transformation, international appeal and memorability, wonder and substance.

Entitled FRAMES, the new communication campaign is in the hands of creative director Max Galli, designer, artist and, as he likes to define himself, “creative explorer”, in partnership with the Mixer Group. Galli has crafted an authentic vision statement with a powerful intercultural and inclusive approach, based on cross-fertilization and colour, that serves as a unique frame for the product heroes – spectacles and the entire eyewear universe – that one by one, become metaphors for style and personality.

The campaign is built around four individuals, who will be revealed each month from today until December 15, and who embody the underlying principles of the MIDO philosophy: contemporaneity, culture, fashion and beauty.

MIDO 2023 is set for February 4-6, 2023, at Fiera Milano Rho.

Click HERE for the full press release.

Featured Posts

LVPEI and CORE Sign Partnership Agreement for Vision Science and Therapeutic Development

L.V. Prasad Eye Institute (LVPEI) and the Centre for Ocular Research & Education (CORE) at the University of Waterloo have entered into a strategic partnership to advance vision science research and therapeutic development, as well as to enhance eye care delivery on a global scale.

Learn More
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Read more
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more

LVPEI and CORE Sign Partnership Agreement for Vision Science and Therapeutic Development

L.V. Prasad Eye Institute (LVPEI) and the Centre for Ocular Research & Education (CORE) at the University of Waterloo have entered into a strategic partnership to advance vision science research and therapeutic development, as well as to enhance eye care delivery on a global scale.

Learn More
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Read More
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read More
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read More

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read More

LVPEI and CORE Sign Partnership Agreement for Vision Science and Therapeutic Development

L.V. Prasad Eye Institute (LVPEI) and the Centre for Ocular Research & Education (CORE) at the University of Waterloo have entered into a strategic partnership to advance vision science research and therapeutic development, as well as to enhance eye care delivery on a global scale.

Learn More
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Read more
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more

LVPEI and CORE Sign Partnership Agreement for Vision Science and Therapeutic Development

L.V. Prasad Eye Institute (LVPEI) and the Centre for Ocular Research & Education (CORE) at the University of Waterloo have entered into a strategic partnership to advance vision science research and therapeutic development, as well as to enhance eye care delivery on a global scale.

Learn More
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Read more
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more