opti 2023: Successful Edition of the International Trade Show

Monday, January 16 2023 | 09 h 29 min | News

With an increase in visitors of 19.2% compared to the previous year, opti is in an upbeat spirit. This year, around 15,500 visitors from 67 countries gathered in Munich to take advantage of the diverse range of innovative formats for knowledge, sales, and exchange. A total of 307 exhibitors from 28 countries exhibited at opti 2023.

“opti is back and on course for success! Three inspiring trade show days with visitors and exhibitors from all over the world have come to an end. I would like to explicitly thank everyone who believed in opti with us and made the success possible! Seeing the industry united again in such a great atmosphere was my highlight,” says Klaus Plaschka, Managing Director of GHM Gesellschaft für Handwerksmessen mbH.

Summary of the trade fair and visitor interest

The new hall constellation created a special atmosphere. Thomas Truckenbrod’s (President of the Central Association of Opticians and Optometrists) personal conclusion: “For me, opti was a successful relaunch of an essential trade show for the optical industry in Munich. The compact number of halls, which I felt were well attended, contributed to a pleasant trade show feeling. Despite all the circumstances, the consistently positive mood gives us hope for a commercially successful year.”

An impression that is confirmed throughout. Karsten Möhrer, Eyewear Sales Director at Eschenbach Optik: “The sales per person that our sales force was able to achieve at opti 2023 is very satisfactory. Thanks to our adapted stand concept, we managed to optimally absorb the visitor frequency in Munich. ESCHENBACH’s participation at opti 2023 was thus a success!”

opti 2024 will take place in Munich from January 12 to 14, 2024.

Click HERE for the full press release.