News

Oakley® and Justin Jefferson Unveil his First Signature Series

Oakley® and NFL star Justin Jefferson debut the Justin Jefferson Signature Series Oakley De Soto™.

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Alcon Launches Fully Personalized LASIK Treatment with wavelight plus in U.S. and Canada

Alcon has announced the launch of wavelight® plus, the first fully personalized LASIK treatment now available in the U.S. and Canada.

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Finalists Announced for Inaugural NOW Design Competition

NOW by Vision Expo has revealed the five finalists for its first-ever NOW Design Competition, a new initiative celebrating creativity and innovation in eyewear design.

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Alcon Completes Acquisition of LumiThera, Expands into Dry AMD Treatment

The deal brings the Valeda® photobiomodulation (PBM) device into Alcon’s portfolio—the first and only technology shown to provide patients with early and intermediate dry age-related macular degeneration (AMD) an average one-line improvement in visual acuity after two years of treatment.

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VSP Vision to Acquire Marcolin from PAI Partners and Minority Shareholders

VSP Vision has entered into a definitive agreement to acquire Marcolin from PAI Partners, expanding its global eyewear portfolio and brand reach.

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Ray-Ban Launches Ray-Ban.EXE Campaign Inspired by Korean Pop Culture

Ray-Ban unveils Ray-Ban.EXE, a campaign inspired by Korean webtoons and pop culture, connecting with Gen Z through style and self-expression.

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The Vision Council Releases New Research Spotlighting Optical Market Trends for Second Quarter of 2025

The Vision Council’s Market inSights Q2 2025 report shows an $800M optical market decline vs. Q1, but exam and frame values rose. Explore key trends in lenses, contact lenses, and eyewear.

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Seneca Polytechnic Partners with I-MED Pharma on Eyelid Hygiene Research

Seneca Polytechnic and I-MED Pharma partner to study HOCl eyelid spray, advancing dry eye care with innovative, data-driven research.

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Can Retinal Imaging Unlock Clues to Alzheimer’s?

A growing body of research is now turning to the retina—as a potential window into brain health. New research.

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Myopia Action Month Returns in 2025

Free Tools and Resources Empower ECPs to Turn Myopia Awareness into Action

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