SNOB Milano Celebrates Its First Ten Years: A Decade of Growth, Innovation, and Consistency in the Optical World

SNOB Milano celebrates an important milestone: ten years of activity. A decade in which the brand has evolved without ever betraying its essence, securing a prominent position in the global eyewear market.

SNOB MILANO_LA PROF_SNV214C004Z__m — SNOB MILANO LA PROF

Tommaso Bossetti, designer and founder of SNOB Milano, reflects on the journey so far: “We’ve carved out a privileged niche for ourselves in the clip-on sector, creating a recognisable and well-defined identity in the optical market. It’s not just the number of units sold or the turnover that satisfies us, but especially the daily recognition we receive from our customers and colleagues. Today, whenever a new brand launches a product with a magnetic clip-on, the question opticians and customers ask themselves is: ‘How does it compare to SNOB?'”

The consistency with which SNOB Milano has followed its vision and evolution has been crucial. In an ever-changing industry, the company has successfully combined technical research with refined aesthetics, delivering innovations that have never betrayed the brand’s essence: “We are not a successful brand, nor a niche brand, nor one destined for mass distribution… we are a bit of all of these, but always with a coherent soul, capable of evolving without ever betraying itself” Bossetti continues.

SNOB MILANO_FIN_SNV198C004Z__m — SNOB MILANO FIN

The brand’s journey has been marked by continuous technical improvements, without ever compromising on refined aesthetic research. Among the most significant achievements is the exclusive partnership with ZEISS Sunlens, which immediately elevated the clip-on line to a new level. This innovation has redefined the functionality of sunglasses. “We created a new gesture, a ritual that quickly spread on social media, generating word-of-mouth that also reached younger and female audiences. Our clip-on has become a symbol of practicality and quality, not just an accessory, but a true innovation that has made prescription frames even more versatile”.

SNOB MILANO_SCIANTOSA_titaniumSNV218TC001Z__m — SNOB MILANO SCIANTOSA

To celebrate this important anniversary, SNOB Milano will present two new developments at Mido 2025, marking the brand’s entry into previously unexplored territories. A new line of sunglasses, consisting of eight acetate models, all entirely made in Italy with ZEISS Sunlens lenses, and a renewed version of the famous Dogui, which evolves without losing its original shape, representing the essence of the brand. “We’ve changed everything to change nothing. It’s a statement of intent: to evolve without compromising our stylistic recognisability”.

The designer continues: “This anniversary is not just a point of arrival, but above all a starting point. The next ten years will be another challenge, where we will continue to focus on quality, innovation, and excellence, always striving to stay true to our philosophy”.

SNOB MILANO_VELOCE_titanium_SNV220TC002Z__m — SNOB MILANO VELOCE

Finally, a special thank you to those who have made this journey possible: collaborators, partners, and especially the Sordelli family, whose support and expertise have enabled SNOB Milano to achieve these results. “A special thanks to the Sordelli family, who welcomed me ten years ago. Without them, none of this would have been possible.”

Click Here for the press release.

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January 21, 2025January 23, 2025

Discover the New Sunglasses Collection STAR ERA. MODERN ICONS by J.F. Rey

Times change, but icons remain, continuing to inspire and captivate. This vision guided the creation of J.F. Rey’s new sunglasses collection, where they have adapted the timeless glamour to modern influences to bring 17 bold, iconic, and unforgettable designs to life for both men and women.

The STAR ERA. MODERN ICONS campaign brings this vision to life through a series of portraits inspired by the world of entertainment, showcasing the unique, assertive character of the creations.

Oversized and dazzling finishes take center stage, women’s models blend unique creativity with sophistication and emotion, offering styles as unique as the women who wear them. For men, the collection highlights strength and refinement, exploring new material combinations and exclusive technologies.

WOMEN SUNGLASSES COLLECTION

This line strikes for its bold style, expressed through vibrant, shifting colors and sculptural shapes that exude dazzling glamour. Imagination meets elegance in the most unexpected ways, featuring unique and captivating designs. Unmistakably J.F. REY, it captures attention with its spectacular allure that steals the spotlights.

Acetate work is at the core of the line, highlighting the boundless creativity of the J.F. REY Design Studio. Sculpted like a multifaceted diamond (BIANCA, BARBARA, BETTY), it takes on a graphic style through layered lamination effects (BRITANY, BRIDGET, BABY) or is adorned with a metallic detail that serves as its memorable visual signature (BABETTE, BRYNN).

All frames are equipped with Category 3 polarized nylon lenses and Flex or three-pin hinges, depending on the models.

Presenting the Concept OVERLAY:

JF Rey Women collection spring 2025-Concept OVERLAY- 3 models

JF Rey Women collection spring 2025-Concept OVERLAY

BRIDGET, BRITANY, BABY

Artistic innovation and exceptional craftsmanship. These models are crafted from a triple laminate of acetate, creating a layered thickness effect at the corners of the eyes, while adding a striking geometric dimension to the frames.

Graphic and artistic colorways enhance the custom acetate compositions, adding an exclusive and unique touch to these retro shapes. The front and temples are elevated by satin metal details, an iconic signature of the collection, which endows the frames with their distinctive and timeless character.

MEN SUNGLASSES COLLECTION

This men’s eyewear collection embodies strength and sophistication, blending exceptional craftsmanship with the best of modern technologies. Unique creations, aesthetic and high performing, distinguished by new combinations of materials and innovative designs.

Functional and elegant, they come with a modern style and exceptional quality, thereby enhancing the wearer’s confidence. Whether it’s the radical aesthetic of BRYAN, the sophisticated look of BRANDON topped with an aluminum or carbon top, or BURT, these models open new angles of acetate with bold, complex, and refined proposals.

Lightweight, comfortable, and durable, each frame is equipped with category 3 polarized nylon sunglasses lenses.

Presenting the Concept CARBON CORE:

JF Rey Men collection spring 2025- Concept CARBON CORE- 4 models

JF Rey Men collection spring 2025- Concept CARBON CORE

BYRON, BRODY, BURT, BILL

The CARBON CORE sunglasses feature a retro style inspired by iconic double-bridge shapes, combined with a highly technical and refined design. They push the limits of performance and aesthetics to deliver an exceptional product, pairing timeless elegance with cutting-edge technological innovations.

Their design is crafted from an acetate front and a monobloc carbon frame, both durable and ultra-light. Every detail is meticulously thought out to ensure the highest premium quality, from the polarized, anti-reflective lenses to the flawless finish. Designed for optimal comfort, these frames stand out for their lightweight nature and durability, exceeding standard expectations.

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January 21, 2025December 16, 2024

OGI’s Gotcha with this Fresh and Eye-catching Style

Voila November-December 2024 OGI Eyewear Gotcha

If you seek a fresh spin on a studious style, we Gotcha. This metal frame features a round shape with a funky flattened top and geometric edges. A colourful bridge streak paired with juxtaposing colourful eye rims and temples, creates an infinitely wearable style that commands a second look.

Distributed by: www.ogieyewear.com

About OGI Eyewear:

Established in 1997, we’re a design house first, an innovator with a proven record of setting industry standards, of working with top tier manufacturers and suppliers to create new eyewear designs that stay ahead of the trends.

Our releases are frequent, distinct, and tell a consistent story without overlapping existing styles across Brands. Each one of our Brands tells a unique story that identify and serve a captive audience. Think durable, handcrafted frames designed to appeal to a diverse range of lifestyles so your clients can connect with the perfect piece instead of feeling shoehorned into a more generalized look.

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January 20, 2025January 20, 2025

Future Focus 2025 Brings Canadian Optometry Students Together

Future Focus NextGEN OD Event March 2025

Save The Dates: March 26th, 6 PM (EDT) | April 3rd, 6 PM (PDT)

Future Focus, the flagship event for Canadian optometry students, is back and bigger than ever. What began as a modest online gathering in 2023 has evolved into an essential annual event, and 2025 promises to be its most exciting iteration yet.

Last year, Future Focus took a bold step forward with a live event at the University of Waterloo’s Federation Hall. The evening buzzed with energy as sponsors and over 200 optometry students from across North America came together to learn, connect, and network.

A simulcast to watch parties at optometry schools in the U.S. and a live Zoom audience extended the reach even further. This year, NextGEN OD Canada is building on that momentum to bring you something truly extraordinary.

On March 26, 2025, the event will feature not one but two live venues, hosted at the University of Waterloo (UW) and the New England College of Optometry (NECO) in Boston, MA. These two hubs will be simulcast to each other, creating a dynamic and unified experience for attendees on both sides of the border.

Several participating optometry schools across North America will host a local “watch party” and all will be invited to a live Zoom simulcast to ensure accessibility to any Canadian Optometry student regardless of the school at which they study.

The live online event on April 3rd (6 PM Pacific Time) is specifically designed to facilitate participating from schools in the Western North American time zones.

An Evening of Inspiration and Insight

The agenda is packed with opportunities to learn and engage.

The evening will also include an independently moderated expert panel discussion, featuring representatives from leading optometric organizations. These industry leaders will tackle tough questions from moderators and students alike, offering valuable insights into the future of the profession.

One of the evening’s highlights is the keynote address by Dr. Jenny Lee (UW 2023), who will share her journey from optometry school, including residency through to her first few years of clinical practice. Dr. Lee’s candid and practical advice on navigating the academic grind and launching a career in optometry will resonate with students preparing for their own transitions.

Of course, the event wouldn’t be complete without plenty of networking opportunities. At both UW and NECO, and online, sponsors will be on hand to meet with students, answer their questions, and share resources to support their journey into optometric practice. And let’s not forget the delicious culinary spreads that attendees at the live venues will enjoy!

Why Future Focus Matters

At its core, Future Focus is about connection—between students, professionals, and organizations dedicated to advancing the field of optometry. By bringing together Canadian students, whether they’re studying at home or abroad, NextGEN OD fulfills its mission of fostering a network that supports students from their academic years to their clinical training and beyond.

With more Canadians studying optometry in the U.S. than in Canada, this event serves as an important bridge, uniting a diverse and dispersed community.

Save Your Spot

Future Focus 2025 will take place on:

March 26, 2025, starting at 6 PM Eastern Time for eastern schools, including UW and NECO.
April 3, 2025, for western schools, offering tailored programming for students in those time zones.

Registration is required to attend the live events and to qualify for exclusive prizes. Capacity is limited, so early registration is encouraged. Don’t miss your chance to be part of this incredible night of inspiration, education, and connection.

Register now to secure your spot! https://vuepoint.ac-page.com/future-focus-2025

Whether you’re attending in person, tuning in at a watch party, or joining via Zoom, Future Focus 2025 is your chance to connect with the optometry community and prepare for a bright future in the profession.

Visionary Sponsors include the following organizations:

Horizon sponsors include:

Vogue Optical, Clinical & Refractive Optometry.

Sponsor positions are still available, Please contact VuePoint info@vuepoint.ca for information on securing a table at these events.

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January 17, 2025December 13, 2024

Rockstar Road Warriors: Optical Road Warriors: Inspiring Optical Career Transitions

Gemma Gibb standing in front of a tradeshow booth for the Optical Group.

By Suzanne Sendel

In the dynamic world of optical careers, few stories are as inspiring as those of Gemma Gibb and Ruby Lauret. These dedicated professionals have navigated diverse paths, combining their unique skills and passions to make significant impacts in the eye care industry.

Gemma Gibb Persistent Pursuit of Her Passions

Gemma Gibb sitting on a wooden foot bridge in the woods, with a small dog on her lap.

Meet Gemma Gibb, a passionate road warrior who studied nutrition to help others make healthy lifestyle choices. Upon graduation, Gemma joined Mead Johnson to fill a maternity position, calling on pediatricians, nurse practitioners, and doctors.

After completing her contract, Gemma joined PepsiCo, traveling to various indigenous
communities. However, she found it challenging to sell products that didn’t align with her core values due to her nutritional background. “Educating others is the most significant component in selling your products well,” stresses Gemma.

At 31, Gemma decided to return to school and enrolled in a sales and marketing program at Red River College in Winnipeg. This certified her with the Canadian Professional Sales Association, broadening her skills.

In 2016, a headhunter who believed Gemma would be a great fit for an optical career introduced her to Nikon, which subsequently offered her a position traveling across Western Canada, developing relationships with eye care professionals. After three years in Vancouver, corporate restructuring cost her job, but her passion for the industry remained unwavering.

Gemma was invited to an interview with The Optical Group. With Ruth Priebe at the helm, Gemma felt an immediate connection to her future mentor and TOG’s values. Gemma joined The Optical Group in 2022 and hasn’t looked back. In her optical career, she covers Western Canada, representing her customers and prospecting for new accounts. “We support our accounts to best grow their business through utilizing our services, including training, vendor discounts, and partnering with RBC for premium business insurance,” Gemma explains.

The Optical Group also offers scholarships to future eye care professionals and constantly seeks ways to support and engage its customers. Despite extensive travel, inclement weather, and canceled flights, Gemma navigates her challenges with a bright smile and fresh perspective, continuing to serve her customers.

In her free time, Gemma enjoys cooking, creating nutritional recipes, and spending time in nature, hiking with her canine companion.

Ruby Lauret: An Optical Career Odyssey from Australia to Canada

The combination of creativity and science inspires many to pursue an optical career. Our Rockstar Road Warrior in BC, Ruby Lauret, embodies these qualities as she travels the globe to support eye care and craftsmanship.

Ruby grew up in Australia and began practicing opticianry in 2012, starting as a receptionist at a private practice. Moving to BC in 2019, she worked in various Vancouver clinics while also pursuing an acting career.

Working with children who needed strong prescriptions and had severe conditions helped best position her. Despite initial hesitation, Ruby moved to HOYA, valuing their integrity and transparency. She found joy and fulfillment in her new role, sharing her skills and expertise with eye care professionals, traveling four days a week, covering Metro Vancouver, Vancouver Island, Pemberton, northern BC, Prince George, and the Yukon.

With mentors, coaches, and trainers, Ruby enjoyed HOYA‘s support in developing her customer base, building trust, and connecting with others. The team-oriented environment, similar to her acting roles, fueled her transition.

HOYA’s innovative products, leadership in myopia control, and hands-off management
allowed Ruby to develop a special interest in dry eye and vision therapy. In her role she gets
to support VT clinics through HOYA’s Vision Therapy program. Though she occasionally attends casting calls, Ruby primarily focuses on making a significant impact in the optical industry. Ruby’s hobbies include mini golf, acting, exploring the outdoors, and discovering more of what Western Canada offers.

Ruby Lauret on a mini-golf course, posing with a green putter over her shoulder. She is wearing sunglasses and a button up short sleeve shirt with a pattern of citrus fruit.

Gemma Gibb and Ruby Lauret are shining examples of dedication and passion within optical careers. Their journeys, marked by resilience, adaptability, and a genuine desire to help others, serve as an inspiration to all continuing to make meaningful contributions, ensuring a brighter future for eye care professionals and their patients.

Suzanne Sendel is an optical distributor who left the world of interior design and architectural sales management by falling in love with a pair of hand painted glasses, 10 years ago. Through her travels, Suzanne has inspired many with her independent collections, and her passion for optical fashion, and in sharing her stories and the many sales teams of “Road Warriors“, who have inspired the optical industry. Through her lens, Suzanne will share their journey and what has made them an integral part of the success of our industry. Reach her at suzannesendel@gmail.com.

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