Blog - OptikNow

August 18, 2026August 18, 2026

opti 2027 Unveils “See. Hear. Next.” — A Campaign Shaping What’s Ahead for the Industry

The opti team has entered the next phase of its 2027 campaign, placing its new claim — See. Hear. Next. — at the forefront. Introduced earlier this spring, the concept now comes to life through three key visuals and three industry professionals who embody the themes driving opti 2027: bold design, meaningful connections and ideas that refuse to wait for tomorrow.

More than a slogan, See. Hear. Next. reflects the forces shaping the optical and hearing care sectors. The campaign’s visuals translate these ideas into imagery defined by proximity, contrast and a touch of wit.

See. Design with attitude.

The See. pillar highlights frames, fashion and design — the creative core of the eyewear world. Across two halls, visitors will find independent labels, fresh trend inspiration and the opti DESIGN STAGE, demonstrating that eyewear is far more than a corrective device. It is an expression of personality, style and attitude.

This theme is represented by Ilga Künzel, Managing Director of Luitpold Optik in Rosenheim, whose expertise and style‑driven approach reflect the spirit of See.

Hear. There is more to discover.

The Hear. pillar places hearing care at the centre of the conversation. In the opti SPHEARE, optics and hearing care come together, creating new contacts, new services and new business opportunities.

Michael Männing, Managing Director of Männing Hören Sehen Erleben GmbH in Wuppertal, embodies this interplay with credibility, entrepreneurial vision and hands‑on experience.

Next. Not someday. Now.

The Next. pillar focuses on smart eyewear, start‑ups, emerging talent and TOMORROW VISION. Technologies, ideas and business potential converge — not as distant possibilities, but as innovations ready to be explored today at opti.

Representing this forward‑looking mindset is Anastasia Klaus, master optician at Hör + Seh Studio in Butzbach, who symbolizes curiosity, new beginnings and a generation rethinking the industry.

A united mindset: moving forward

“Three authentic personalities from the industry, three perspectives, one mindset: moving forward,” says Cathleen Kabashi, Director of opti. “See. demonstrates the power of design. Hear. connects what belongs together. And Next. does not wait for the future — it shapes it.”

Kabashi adds that the international community gathers in Munich precisely for this reason — and hints at additional news tailored to the technology‑savvy DACH market.

With the three key visuals now activated across opti’s digital channels, the campaign moves into its next phase. From 29 to 31 January 2027, Munich will be the place to see, hear and think ahead.

Source: opti

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August 18, 2026August 18, 2026

Transitions® Launches Light in Motion Tour Across Canada This Fall

Transitions® will bring its Light in Motion Tour to Canada this fall, offering optical professionals an evening‑based educational experience focused on the science of light and the latest advancements in photochromic lens technology. Rooted in the idea that light is constantly changing—and lenses should adapt accordingly—the tour aims to equip eyecare professionals with practical insights to support patient conversations and recommendations.

Through live demonstrations, presentations and hands‑on exploration, attendees will discover how Transitions® light intelligent lenses™ dynamically respond to varying light conditions, gain a deeper understanding of light modulation and its impact on visual comfort, and explore how Transitions® technology integrates with leading smart glasses brands.

1-EN-TRANSITION_VISUEL_INFOLETTRE_LIGHT IN MOTION TOUR_V4-01

Three Canadian Stops Confirmed

The Light in Motion Tour will visit multiple cities across Canada, with confirmed dates including:

September 21, 2026 — Vancouver (Fairmont Hotel)
September 29, 2026 — Toronto (Globe and Mail Centre)
October 6, 2026 — Montréal (Espaces Waverly)

Participants will also have the opportunity to experience the newest innovation: Transitions® Color Touch™, featuring five colors and two subtle effects.

The evening will include networking opportunities with peers and direct engagement with the Transitions® team. Attendees will be entered into a raffle for a chance to win Ray‑Ban Meta or Oakley Meta AI glasses equipped with Transitions® lenses.

Registration details and additional information are available here: https://tpro-dev-app-wus-001.azurewebsites.net/CanadaPro/en/TransitionsInLightMotionTour. Seats are limited.

Click HERE for the press release.

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August 18, 2026August 18, 2026

The DuraVision Plus Difference

Clear, sharp vision matters. In fact, 88% of lens wearers rate it as essential. ZEISS Lenses are designed to meet this need, and coatings are made to handle everyday challenges.

ZEISS DuraVision Plus sets a new benchmark in lens coating technology. It represents the most advanced protection and optical performance ZEISS has ever created. Backed by over 80 years of expertise by ZEISS in anti-reflective coatings, the innovative coating processes of DuraVision® Plus coatings feature specially designed hard coatings.

This continuous drive to invent and refine brings together cutting-edge lens technology with refined aesthetic, creating coatings that look as good as they perform.

ZEISS DuraVision Plus coatings protect and refine your lenses, blending advanced optical performance with everyday practicality. By minimizing glare, resisting scratches, and repelling smudges, ZEISS lenses remain crystal-clear, durable, easy to maintain and always perform at their best.

Engineered for Excellence

CleanGuard™ Technology: Uses advanced molecular surface chemistry to resist smudge adhesion and repel fine particles. This enables up to 3x faster cleaning compared to previous ZEISS coating generations.
Proven Durability: State-of-the-art hard coatings and ion bombardment create dense, robust layers that protect lenses against the demands of everyday wear.
Effortless Maintenance: Highly smudge-resistant and easy to clean, they are up to 46% more smudge-resistant than previous ZEISS coatings.
High Clarity: High-end anti-reflective coating layers minimize reflections for clear, undistracted vision and a polished appearance.

Upgrade your offering today with the ZEISS DuraVision Plus portfolio.

Contact your sales representative for more information.

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August 17, 2026August 17, 2026

WCO, Alcon and IACLE Partner to Advance Global Dry Eye Education

World Council of Optometry and Alcon logos 2026

The World Council of Optometry (WCO) and Alcon are expanding their global dry eye education initiative through a new partnership with the International Association of Contact Lens Educators (IACLE). This collaboration will allow university instructors worldwide to easily access the program’s digital learning tools—including the updated WCO Alcon Dry Eye Wheel and the Dry Eye Management Map—directly through the IACLE Teaching Online Platform (IACLETOP).

IACLE represents more than 1,100 members across 86 countries, spanning over 600 academic institutions, making this partnership a significant step toward strengthening dry eye education for students and educators around the world.

Updated Dry Eye Wheel Integrates TFOS DEWS III Recommendations

The newly released version of the WCO Alcon Dry Eye Wheel incorporates the latest guidance from the TFOS DEWS III report. This interactive tool supports eye care professionals in managing dry eye disease through three key steps: mitigation, measurement, and management.

Complementing the wheel, the Dry Eye Management Map provides an evidence‑based, interactive framework to help educators, students and clinicians navigate dry eye disease. Both tools are available in multiple languages—including Arabic, Chinese, French and Spanish—with more translations underway.

“We are grateful to have an incredible partner in IACLE to help us spread the word about these resources,” said Cindy Tromans, president of WCO. “Dry eye disease is a growing issue worldwide, so it’s critical that educators easily be able to access the program tools and use them to educate the next generation of ECPs.”

Strengthening Education for Future Eye Care Professionals

Alcon emphasizes the importance of practical, evidence‑based education in dry eye management. “By expanding access to the WCO Alcon dry eye initiative through IACLE, we can help equip educators and students around the world with the latest tools that support consistent, patient‑centered care today—and create new opportunities to advance dry eye education in the future,” said Carla Mack, Global Head of Professional Education and Development at Alcon.

IACLE’s involvement ensures that instructors can directly integrate these resources into their teaching. “This allows members to share the Dry Eye Wheel with their students, helping the next generation of ECPs to be patient‑care ready,” added Craig Woods, Executive Manager of Educational Development at IACLE.

Dry eye disease is a chronic condition affecting nearly 1.6 billion people worldwide, driven by factors such as increased screen use, environmental triggers and aging populations.

For more information on the WCO and Alcon dry eye initiative, visit dryeye.worldcouncilofoptometry.info.

Source: World Council of Optometry

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August 17, 2026August 17, 2026

New Contact Lens Update Offers Communication Tips for Presbyopic Patients

The Centre for Ocular Research & Education (CORE) has released Issue 91 of Contact Lens Update, a bi‑monthly publication designed to support eye care professionals with clinical insights, practical tools and patient‑focused resources. The latest issue centers on one of the most common—and often sensitive—topics in practice: how to communicate effectively with patients experiencing presbyopia.

“No one likes to be reminded that they are getting older,” notes Lyndon Jones, principal scientist at CORE. He emphasizes that practitioners play a crucial role in reassuring patients that presbyopia is universal and that safe, effective contact lens options exist to reduce dependence on spectacles. Issue 91 provides guidance to help clinicians navigate these conversations with confidence.

Expert Guidance from Leading Practitioners

In the opening editorial, Dr. Shalu Pal, optometrist and owner of The Yorkville Eye Institute (Canada), shares a comprehensive clinical guide on managing presbyopia with contact lenses. Her article outlines:

A proactive approach to early patient education
A personalized method for explaining accommodative status
A step‑by‑step overview of the fitting process
Best practices for assessing visual satisfaction

Her insights offer practical strategies that practitioners can incorporate into daily patient care.

The feature article, authored by Dr. Susan Gromacki, director of the contact lens service at First Sight Vision Care (United States), highlights patient perspectives on presbyopia. She reviews findings from a questionnaire and focus group involving adults aged 36–48, exploring their feelings about presbyopia and preferred correction options.

Contact Lens Update issue 91 Left to Right - Shalu Pal, Susan Gromacki, and Marc Vincent — Left to Right – Shalu Pal, Susan Gromacki, and Marc Vincent

Clinical Tools and New Research Insights

This issue’s clinical insight is a downloadable patient handout created by CORE. The full‑colour PDF explains the basics of presbyopia and outlines different contact lens correction types—an accessible resource to help practitioners discuss pros, cons and lifestyle suitability with patients.

The conference highlight, contributed by Marc Vincent, head of Professional Affairs at CooperVision France, summarizes a study involving 1,064 new and experienced contact lens wearers across 118 French practices. Presbyopic participants were fit with soft daily disposable or frequent‑replacement multifocal lenses and rated:

Overall comfort and satisfaction
Ease of handling
Quality of vision

The study also reported continuation rates and reasons for discontinuation, offering valuable real‑world data for practitioners.

Free Access to Tools, Training and Back Issues

In addition to a complete archive of past issues, ContactLensUpdate.com provides a free resource library featuring professional tools, patient materials, images, videos and technical training produced by the International Association of Contact Lens Educators (IACLE). Eye care professionals can access Issue 91 directly or subscribe for automatic email delivery.

The publication is supported by the educational divisions of Alcon, CooperVision, and Johnson & Johnson Vision.

Source: Centre for Ocular Research & Education (CORE)

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See. Design with attitude.

Hear. There is more to discover.

Next. Not someday. Now.

A united mindset: moving forward

Three Canadian Stops Confirmed

Engineered for Excellence

Updated Dry Eye Wheel Integrates TFOS DEWS III Recommendations

Strengthening Education for Future Eye Care Professionals

Expert Guidance from Leading Practitioners

Clinical Tools and New Research Insights

Free Access to Tools, Training and Back Issues

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