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EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica Diesel

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

The agreement will be effective immediately until December 31, 2029, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from Q1 2025.

The agreement combines Diesel’s bold, fearless and provocative style with the unique craftsmanship, innovation and distribution capabilities of EssilorLuxottica, building on the first collaboration the two companies successfully started in 2022.

The new collections will be developed under the leadership of Diesel Creative Director Glenn Martens and will play in a daring and irreverent way with materials and technologies, embracing Diesel’s growing base of Gen Z brand builders and offering genderless products for diverse backgrounds.

We have long admired Renzo Rosso for his truly disruptive entrepreneurial vision and his unconventional approach. We are excited to share that spirit with consumers around the world, bringing them innovative and highly creative eyewear that is unique to Renzo and the Diesel DNA.”

Francesco Milleri, Chairman and CEO, EssilorLuxottica

I am very proud of the partnership with EssilorLuxottica, a global leading group that stands out for its extreme quality and exceptional know-how. Diesel is becoming one of the coolest fashion brands, and thanks to its modern and inclusivity-driven approach, it’s increasingly catching the attention of younger generations. I am sure that this agreement will mark a milestone in the brand’s new path and will contribute to consolidating its global positioning.

Renzo Rosso, Chairman of OTB Group and Founder, Diesel

Click HERE for the press release.

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OSI Summit East 2024: A Resounding Success in Halifax

OSI Summit East Halifax 2024

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration. From June 7-9, 2024, this landmark event united optometry professionals in a weekend brimming with rich discussions, groundbreaking ideas, and community passion.

The summit kicked off with the inaugural OSI Expo where members met with suppliers, connected with peers, and engaged with industry visionaries. On the entertainment front, PEI comedian Patrick Ledwell brought the laughs with his closing standup set.

The following day, the summit transitioned seamlessly with a lineup of conferences and workshops. Among the highlights, keynote speaker Bill Carr gave a compelling talk on harnessing creativity to confront workplace conflict.

Groupe SOI
Patrice Lacoste & Dr. Paul Gray

During Saturday’s nautical-themed dinner party, OSI Group CEO Patrice Lacoste honoured Insight Optometry’s Dr. Paul Gray for his dedication as a board member and chairman.

Dr. Gray’s dedication has profoundly contributed to OSI Group’s success and the promotion of independent optometry.

The event wrapped up on Sunday with a workshop on dry eyes featuring Drs. Jordan Friedman and Kerry Salsberg, OSI Members from Eyes on Sheppard, a multi-doctor practice in Toronto.

Reflecting on the weekend, OSI Board Member Dr. Karine Briand noted, “It was great to spend time with my peers and to meet future optometrists from University of Waterloo and Université de Montréal. It’s rewarding to see how much the next generation is interested in having a career in independent optometry.”

As OSI Group looks forward to its upcoming summit—happening October 25-27 at Vancouver’s Fairmont Hotel—it continues to foster the spirit of community and innovation that defines its network.

Click HERE for the press release.

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Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Longchamp

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

This agreement is for the worldwide, exclusive design, development, production, and distribution of ophthalmic and sunglass collections under the Longchamp name. Marchon and Longchamp first engaged as licensing partners in 2016, introducing the first-ever collection of eyewear for the brand in 2017. Over the years, Longchamp eyewear has grown as part of the brand’s continued success, taking cues from Longchamp’s iconic handbags and accessories. This renewal reaffirms the strong alliance between the two companies.

“We are incredibly proud to continue our successful partnership with Longchamp for many years to come. The French elegance and Parisian lifestyle come to life in the Longchamp eyewear collection, attracting customers of all ages and fitting perfectly into our portfolio.”

Gabriele Bonapersona, Chief Brand Officer, Marchon Eyewear

“We are delighted to renew our successful partnership with Marchon. Eyewear is an essential fashion accessory, like a bag or shoes, to complete the silhouette of the Longchamp Parisian woman.”

Sophie Delafontaine, Creative Director, Longchamp

Longchamp eyewear is sold worldwide in select optical retailers, department and specialty stores, Longchamp boutiques and online at www.longchamp.com and www.eyeconic.com.

Click HERE for the press release.

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Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona Gorgonia

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea. Once again, the Barcelona-based brand’s campaign is an exercise in creativity, experimentation, and attention to detail.
Furthermore, the glasses bear names related to marine imagery.

Featured model: Gorgonia

Distributed by: www.etniabarcelona.com

About Etnia Barcelona :

CREATING GLASSES FOR THREE GENERATIONS

In the 1950s, Fulgencio Ramo—grandfather of David Pellicer, who is the current owner of the company—created his first eyewear factory. His children helped out there and quickly acquired all of the know-how of the business to take over the reins. This second generation designed, created and distributed the glasses all over Spain, but it was not until the 1990s when David Pellicer joined the company with the dream of creating something new.

AN INDEPENDENT EYEWEAR BRAND

David brought colour to a product that, up until that point, had only been brown or black. If there was one thing he knew, it was that he did not want to dedicate his efforts to just manufacturing glasses; he wanted something more. That something was creating a brand. A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through colour and art. That’s how Etnia Barcelona was born.

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Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers logo

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO). ASCO represents the interests of institutions of optometric education and enhances the efforts of these institutions as they prepare highly qualified graduates of optometry to best serve the public’s eye health needs.

Latest reports from the Government of Canada projects a labour shortage of optometrists over the period of 2022-31 and anticipates job prospects for the profession to remain very strong.

With only two optometry schools in Canada, the University of Waterloo offers the only program available for English-speaking students who wish to pursue the profession, accepting 90 students each year. The intake capacity has remained the same since the early 2000s. Meanwhile, Statistics Canada reported that the population of English-speaking Canada has grown by 37% and the aging population by 48% within that time.

“The availability of doctors has fallen behind population growth and the needs of the demographic in the country. To deliver on the increasing eyecare needs of patients and customers, we’re collaborating closely with ASCO, whose membership includes American colleges of optometry, University of Waterloo, and Université de Montréal, to close the labour gap.”

Bill Moir, General Manager, Specsavers Canada

Dedicated to advancing the profession in Canada, Specsavers is the only Canadian corporate contributor of ASCO. The company is actively working with schools to address the shortage of optometrists by furthering initiatives aimed at increasing interest in the profession, capacity for education and ultimately, access to quality care for Canadians.

“As the world’s largest, optometrist-owned and -led organization, we believe in investing in the future of optometry and supporting the next generation of professionals. We’re proud to contribute to the development of Canadian optometry students studying across Canada and the USA, helping them access the resources and opportunities they need to pursue the profession and excel in their studies.”

Dr. Laurie Lesser, Head of Optometry Attraction, Specsavers Canada

“Collaborating with generous organizations such as Specsavers through our Corporate Contributors Program nurtures robust, forward-thinking, and evidence-based optometric education that benefits the eye and vision health of patients around the globe today and well into the future,” said Dawn Mancuso, Executive Vice President/CEO of ASCO. “Specsavers is demonstrating its commitment to optometry in Canada, and we’re thrilled to have them as a strong Canadian supporter to help us further our educational mission.”

Click HERE for the full press release.

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Read more
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