Times change, but icons remain, continuing to inspire and captivate. This vision guided the creation of J.F. Rey’s new sunglasses collection, where they have adapted the timeless glamour to modern influences to bring 17 bold, iconic, and unforgettable designs to life for both men and women.
The STAR ERA. MODERN ICONS campaign brings this vision to life through a series of portraits inspired by the world of entertainment, showcasing the unique, assertive character of the creations.
Oversized and dazzling finishes take center stage, women’s models blend unique creativity with sophistication and emotion, offering styles as unique as the women who wear them. For men, the collection highlights strength and refinement, exploring new material combinations and exclusive technologies.
WOMEN SUNGLASSES COLLECTION
This line strikes for its bold style, expressed through vibrant, shifting colors and sculptural shapes that exude dazzling glamour. Imagination meets elegance in the most unexpected ways, featuring unique and captivating designs. Unmistakably J.F. REY, it captures attention with its spectacular allure that steals the spotlights.
Acetate work is at the core of the line, highlighting the boundless creativity of the J.F. REY Design Studio. Sculpted like a multifaceted diamond (BIANCA, BARBARA, BETTY), it takes on a graphic style through layered lamination effects (BRITANY, BRIDGET, BABY) or is adorned with a metallic detail that serves as its memorable visual signature (BABETTE, BRYNN).
All frames are equipped with Category 3 polarized nylon lenses and Flex or three-pin hinges, depending on the models.
Presenting the Concept OVERLAY:
BRIDGET, BRITANY, BABY
Artistic innovation and exceptional craftsmanship. These models are crafted from a triple laminate of acetate, creating a layered thickness effect at the corners of the eyes, while adding a striking geometric dimension to the frames.
Graphic and artistic colorways enhance the custom acetate compositions, adding an exclusive and unique touch to these retro shapes. The front and temples are elevated by satin metal details, an iconic signature of the collection, which endows the frames with their distinctive and timeless character.
MEN SUNGLASSES COLLECTION
This men’s eyewear collection embodies strength and sophistication, blending exceptional craftsmanship with the best of modern technologies. Unique creations, aesthetic and high performing, distinguished by new combinations of materials and innovative designs.
Functional and elegant, they come with a modern style and exceptional quality, thereby enhancing the wearer’s confidence. Whether it’s the radical aesthetic of BRYAN, the sophisticated look of BRANDON topped with an aluminum or carbon top, or BURT, these models open new angles of acetate with bold, complex, and refined proposals.
Lightweight, comfortable, and durable, each frame is equipped with category 3 polarized nylon sunglasses lenses.
Presenting the Concept CARBON CORE:
BYRON, BRODY, BURT, BILL
The CARBON CORE sunglasses feature a retro style inspired by iconic double-bridge shapes, combined with a highly technical and refined design. They push the limits of performance and aesthetics to deliver an exceptional product, pairing timeless elegance with cutting-edge technological innovations.
Their design is crafted from an acetate front and a monobloc carbon frame, both durable and ultra-light. Every detail is meticulously thought out to ensure the highest premium quality, from the polarized, anti-reflective lenses to the flawless finish. Designed for optimal comfort, these frames stand out for their lightweight nature and durability, exceeding standard expectations.
Click HERE for the full press release.
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