Carrera Official Partner of Gumball 3000 22nd Edition

This year, kicking off from Toronto for a 3000-mile road trip to Miami, the Gumball 3000 Rally will mix top celebrities, influencers and supercars owners to enjoy together a full week of terrific experiences and challenges.

All these are Gumball 3000 ingredients, closed to the spirit of Carrera: a mix of daring attitude and fashion forward style.

Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press.

This year, the Carrera Driving Team will run the engine in Toronto and reach Indianapolis together with the other 120 participant cars, where the rally continues travelling across Nashville, Atlanta and finally Miami.

From Toronto to Indianapolis, driver and co-driver Francesco and Wilma Facchinetti will bring their cool energy to the rally. Francesco is an incredible eclectic artist, deejay, radio speaker and music producer but not only! Wilma, his wife, is an oral surgeon turned into mother of 3.

From Indianapolis to Miami, JUCA, amazing LATAM car Influencer with more than 16,9 million followers all around the world, will join the rally to drive the Carrera Team until the finishing line.

Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am absolutely delighted to be able to partner with Carrera for the second time after 2 years of stop on our 22nd Birthday Rally. My first pair of special sunglasses was Carrera, and we fully embrace their ethos and excited to be part of their #driveyourstory journey.  The last two decades have provided countless stories and adventures for drivers and spectators alike and this year will be even better!”

CARRERA x KAPPA x GUMBALL3000 LIMITED EDITION 2022

For this special occasion, Carrera joins forces with official partner of Gumball 3000, KAPPA, presenting two limited edition styles: CarreraxKappaxGumball 3000 HYPERFIT 10/SE and CarreraxKappaxGumball 3000 1025/SE.

Both styles feature the official 2022 Edition colors of Gumball 3000, pink and gold, and are personalized with the famous Kappa “OMINI” logo on the elastic band. The GUMBALL 3000 logo also appears on the end of the tip and on the lens.   

All the styles will be on exclusive presale from the start of the rally on May 27th on Carrera official e-com pages and on Gumball 3000 e-com, on top of on selected retail stores in Europe and US.

Click HERE for the full press release.

Transitions Announces Canadian Consumer Media Campaign for 2022

Transitions Optical in Canada has announced its consumer media campaign for 2022 targeting eyeglass wearers via outreach consisting of TV advertisements, online videos and display banners, paid search and social media content, and a partnership with Golf Canada.

As part of Transitions media strategy, there will be TV spots during the spring months on both English and French popular conventional and specialty TV networks such as CTV, TVA, TSN and RDS during top programming. Televised efforts will reach a large proportion of Transitions target audience with an overall reach of over 138 million impressions. Additional outreach will focus on social media content ranging from online videos to sponsored posts across Facebook, Instagram, and YouTube. Alongside paid social will also be paid search targeting keywords on Google and Bing search engines.

Transitions Optical will also be partnering with Golf Canada as the official eyewear partner for Golf Canada’s two Professional Golf Championships—the RBC Canadian Open and the CP Women’s Open.

“We are thrilled to partner with Golf Canada as the official eyewear partner for the RBC Canadian Open and CP Women’s Open,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Golfers, like many other athletes and outdoor enthusiasts, experience a range of light conditions throughout the course of the day and their eyes are constantly having to adjust. Transitions Light Intelligent Lenses make a difference in an athlete’s performance by automatically adapting to changing light in order to provide hassle free style and comfort throughout the day and night.

The new partnership with Golf Canada will include on-site activation with banners, education, on-site Transitions lens testing, and customized advice. Transitions will provide visitors to the Transitions booth with a specially created lens cloth made to better clean and care for their glasses. Digital branded content will include social media posts, e-blasts and a video series. This 8-part video series will be produced in collaboration with Golf Canada to provide golfers tips on how to improve their game and will be amplified across Golf Canada’s digital and social platforms. Additionally, Transitions Optical will be increasing both its TV and digital advertisement presence during the broadcast of both golf events.

To boost trade engagement, Transitions Optical will also be hosting industry partners and customers onsite at the RBC Canadian Open and the CP Women’s Open events. A consumer contest will also be part of the collaboration with Golf Canada, and more information on this will be announced leading up to the event.

Click HERE for the full press release.

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”. This comes as a major pillar in EssilorLuxottica’s sustainability strategy and supports its commitment to advocate for good vision as a basic human right. 

The OneSight EssilorLuxottica Foundation unites many of the Group’s global advocacy and philanthropic actions. By raising awareness on the importance of good vision and supporting the creation of sustainable vision care through philanthropic grants, the OneSight EssilorLuxottica Foundation will work with like-minded partners to help realize the United Nations’ resolution, “Vision for All”, and help eliminate uncorrected poor vision in a generation. 

“Our role as the industry leader extends to bringing the life-changing benefits of good vision to everyone around the world. Through the OneSight EssilorLuxottica Foundation, our global expertise, capabilities and partnerships are best positioned to support the catalytic change needed in public visual health. Together with the support of governments, Non-Profit Organizations and other committed partners, we are now better organized to help meet the targets set out by the United Nations in the Sustainable Development Goals for universal vision care. The OneSight EssilorLuxottica Foundation brings together both Essilor and Luxottica’s long history of sustainable development in action,” said Francesco Milleri and Paul du Saillant, respectively CEO and Deputy CEO of EssilorLuxottica.

“EssilorLuxottica has long been a pioneer in the fight against poor vision and relentless in our pursuit to eliminating uncorrected poor vision in a generation. Through our combined actions, we have created permanent vision care access for half a billion people and created 50 million eyeglass wearers in underserved communities since 2013, the majority of them experiencing the benefit of glasses for the first time in their lives. We have also trained nearly 20,000 primary vision care providers who are now able to support their families by earning a livelihood by providing vision care services to their communities. Through the OneSight EssilorLuxottica Foundation, we are today set to unlock our full potential,” said Anurag Hans, Head of Mission for EssilorLuxottica. 

The OneSight EssilorLuxottica Foundation unites the following organizations: Vision for Life, Essilor Vision Foundations in North America, India, Southeast Asia and China, Fondazione Salmoiraghi & Viganò in Italy as well as the Company’s long term global partners OneSight and the Vision Impact Institute.

Click HERE for the full press release.

Transitions Announces “My Authentic Transitions® Lenses” Contest

Transitions Optical has launched a new contest to encourage wearers to register their Transitions Certificate of Authenticity after receiving their Transitions lenses. By registering, eye care professionals (ECPs) and their patients will have a chance to win various prizes, including a $1,000 CAD gift card for patients per month and one of $500 CAD gift cards awarded to eye care professionals monthly. Winners will be selected at random each month from April until the end of December.  For every patient that wins, so does their eye care professional

For a chance to win, eye care professionals must provide their patients with a Transitions Certificate of Authenticity when delivering the Transitions lenses to the patient. ECPs should encourage their patients to register their lenses using the information listed on the back of the certificate (registration takes place at www.Transitions.com/COA).

Once the wearer has registered their Transitions Certificate of Authenticity, both the wearer and the eye care professional will be entered into the contest. Patients who win will receive a $1,000 gift card while eye care professional will receive a $500 gift card.

“It is our goal that through this contest, patients who register their Certificate of Authenticity will have peace of mind knowing they own a pair of authentic Transitions lenses,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “It is important for patients to know if they are wearing authentic Transitions lenses so they can trust they are receiving quality protection, seamless comfort, the latest in photochromic technology and the brand they pay for.”

Click HERE for the full press release.

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

At CooperVision, Wilkes will be responsible for the executive leadership and driving the growth of the company’s largest region, determining the strategic direction for the United States, Canada, and Latin America. He will be based at CooperVision’s offices in Victor, N.Y.

“In the years Alex has spent in vision care, he has led the expansion of one of the largest franchises in the industry, working directly with eye care professionals to build their businesses while playing a key role in branding, marketing, operations, product strategy, and supply chain management,” said Mark Harty, Executive Vice President and Chief Commercial Officer, CooperVision. “Alex’s proven track record of driving growth, developing market-shifting strategies, and leading high-performing teams is sure to benefit CooperVision and our customers in the years ahead.”

“The current pace of change in the optical category is unprecedented, and I’m thrilled to join the talented team at CooperVision to deliver some of the most innovative products in the market to eye care professionals and their patients,” said Wilkes. “I have admired CooperVision for many years and I am completely aligned with the values and direction of the company.”

Wilkes joined Luxottica in 2010 as Senior Director of Strategy and Business Development, where he was responsible for the strategic planning and implementation of several growth initiatives for LensCrafters. In 2012, he was promoted to the Vice President of Vision Care for LensCrafters. As part of the executive leadership team, he had responsibility for 3,000 eye care professionals, all clinical services, and the company’s contact lens portfolio.

Wilkes succeeds Jerry Warner, who was promoted to President of CooperVision in February 2022.

Click HERE for the full press release.