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February 12, 2025January 31, 2025

A Fusion of Design and Eco-Conscious Practices with Moleskine Eyewear

Voila Optik Jan-Feb 2025 WestGroupe Moleskine MO1263

MO-1263 in Tortoise Blue features a very classic tortoise pattern with blue temples. Crafted from Acetate Renew, these frames showcase a new hinge design, exclusively customized for Moleskine eyewear, replicating the look of male belt buckles.

The rectangular and large eye shape makes them stylish. These eyeglasses are also available in Black Grey and Blue Cognac.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

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February 12, 2025February 13, 2025

Transitions® GEN™ Wins 2025 Product of the Year in Health & Wellness Category

Transitions Optical Canada announces that Transitions® GEN™ has been voted 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers conducted by Kantar, a global leader in consumer research.

This prestigious national recognition highlights Canadian consumers’ high regard for Transitions® GEN™, the most advanced generation of Transitions® lenses. With cutting-edge technology, these lenses offer:

Ultra-fast activation and fade back
A fully clear appearance indoors
100% UVA and UVB protection
Blue-violet light filtering indoors and outdoors
A vibrant selection of eight exclusive colours

These innovative features provide benefits unmatched by clear lenses, opening new opportunities for eyecare professionals to engage with patients and offer a unique combination of Transitions® colours and frames in their clinics.

“This award is a testament to the trust Canadian consumers place in Transitions® lenses for delivering superior vision care and innovation,” said Arnaud Rajchenbach, Marketing and Sales Manager, Transitions Optical in Canada. “We’re proud to provide eyecare professionals with the latest generation of light responsive lenses, empowering them to enhance patient experiences with award-winning products.”

Empowering Eyecare Professionals

Eyecare professionals can leverage this achievement to:

Engage patients by showcasing the award-winning innovation of Transitions® GEN ™ lenses.
Reassure hesitant patients by highlighting the proven benefits of light responsive lenses.
Promote their practice as offering the latest advancements in vision care technology.

To further amplify this recognition, professionals are encouraged to use the new Transitions® GEN ™ visuals that have been updated with the logo for Product of the Year.

Use the Logo to Activate Your Social Media!

Download the new Transitions® GEN S^TM visuals HERE. They have been updated with the logo for Product of the Year in the Health & Wellness category.

Next… We’re working to make even more of a splash with Canadian consumers and educate them about Transitions® lenses via our Transitions.com website, but also with new tools and activations. Stay tuned to our newsletters and optical media coverage for future updates.

*Winner in the Health & Wellness category. Kantar survey of 4,000 people.

1-See the consumer brochure to get all the disclaimers

This article is sponsored by Transitions Optical.

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February 12, 2025February 12, 2025

Rolf Wins CSE Award 2025

Austrian eyewear manufacturer Rolf received a prestigious award: the company has been honoured with the renowned CSE (Certified Sustainable Eyewear) Award for the second time in a row.

With this success, Rolf is once again setting new standards in terms of sustainability and innovation. The CSE Award honours brands that demonstrate outstanding achievements in the areas of environmental friendliness, social responsibility and innovative materials.

Rolf’s bean eyewear from the Substance Collection meets these requirements in many respects. Made from bio-based materials and produced using 3D printing, they combine sustainability with long-lasting quality. Thanks to the innovative, patented joint design, they not only offer a resource-saving structure, but also exceptional stability – for glasses that last a long time and can be recycled or repaired at the end of their life cycle.

The awarded model impressed the jury and won in the Frames Europe category for “the innovative production process based on 3D-printing with biogenic material and the extreme simplicity of disassembling the glasses for component replacement or recycling at the end of life.”

member is seen on stage after receiving the CSE Award in the category "Frames Europe" with the product "Rolf" during MIDO 2025 Eyewear Show at Rho Fieramilano on February 08, 2025 in Milan, Italy. — Rolf.produktions (Austria) member is seen on stage after receiving the CSE Award in the category “Frames Europe” with the product “Rolf” during MIDO 2025 Eyewear Show at Rho Fieramilano on February 8, 2025 in Milan, Italy. (Photo by Tullio M. Puglia/Getty Images for Mido)

Source: Homepage CSE Award

Click HERE for the press release.

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February 12, 2025November 13, 2025

Phase 1 Study Finds Bone Marrow Stem Cells Safe as Potential Treatment for Retinitis Pigmentosa

A team of researchers at University of California Davis has published the results of a Phase 1 clinical trial testing stem cells therapy for retinitis pigmentosa (RP). The study which involved seven participants found that intravitreal injection of the cells was safe and all, but one participant had either stable or improved best corrected visual acuity (BCVA) six months after treatment.

There are two main types of stem cell therapy currently being developed for treatment of retinal degeneration, including for inherited retinal diseases like RP, Stargardts and Usher syndrome as well as age-related macular degeneration.

Restorative cell therapy tries to replace damaged cells (like photoreceptors) with new cells grown from stem cells. This type of cell therapy could be useful for individuals with advanced vision loss.

The UC David team is developing a second type of cell therapy is called neuroprotective therapy which takes advantage of the fact that stem cells secrete growth and survival factors that can help other cells survive. This study was promising but needs to be tested
in larger Phase 2/3 clinical trials to assure safety and efficacy.

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February 12, 2025February 12, 2025

Ray-Ban Meta Super Bowl Commercial

Ray-Ban TRIO_Chris Hemsworth_Kris Jenner_Chris Pratt

Ray-Ban Meta has teamed up with Chris Hemsworth, Chris Pratt and Kris Jenner to bring AI glasses from Ray-Ban Meta to center stage of the Big Game on Sunday, February 9th, airing two creative ad spots. Directed by Matthew Vaughn, the campaign blends high-energy humor and cinematic flair to showcase the seamless fusion of iconic Ray-Ban style with cutting-edge AI.

Ray-Ban DUO Chris Hemsworth Chris Pratt — Chris Hemsworth & Chris Pratt

Ray-Ban Kris Jenner KV3_SkylerChalkyGray_Sun — Chris Hemsworth & Chris Pratt

The star-studded cast features Chris Hemsworth, Chris Pratt, and Kris Jenner all wearing Ray-Ban Meta glasses, bringing a cheeky twist to high art and tech-savvy antics. The ad takes place in a high-end, museum-like environment filled with eccentric paintings, sculptures and furniture. As Pratt and Hemsworth explore the unconventional art collection, their curiosity grows — as does the risk of getting caught for being way out of their element.

Ray-Ban Meta’s AI-powered glasses combine iconic style and cutting-edge technology that let people stay present and connected to who and what they care about most.

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