Nikon Optical Unveils “Vision You Can Feel” Campaign in Canada

With over 100 years of heritage, Nikon Optical Canada is devoted to using its knowledge and understanding of sight to bring a unique life experience to each wearer of its eyeglass lenses. Its meticulous and detailed effort in its product development goes beyond providing the best personalised vision to eyeglass wearers.

The premium lenswear brand truly believes that it is not only crucial to see everything in sight clearly but also to have the right vision, so that every single moment of life is elevated. With this in mind, Nikon Optical Canada announces its launch of the 2024 brand campaign, Vision You Can Feel.

Vision You can Feel

The launch of this campaign starts with a new brand video that celebrates the feeling of seeing the world in a new light. Inspired by the brand’s philosophy towards not just creating eyeglass lenses but also focusing on enhancing the way people experience the world, Nikon Optical invites consumers to discover ‘Vision You Can Feel.’

To stand out as a premium lens creator, honour Nikon’s rich heritage and craftsmanship and connect with consumers on an emotional level, the campaign shows Nikon Optical not only as a technical brand but also as an aspirational brand.

This latest video introduced a diverse cast of characters, each experiencing the powerful emotion of a moment. It shows that every gaze can turn into an adventure and every vision an individual experience can become a journey filled with emotions and unforgettable memories. The video features poignant and visually striking scenes that transport audiences into the eyes, hearts and minds of individuals who wear Nikon lenses, to see life with newfound richness and clarity.

The video’s direction is anchored in elevated, but relatable, day-to- day situations with subtle, modern cues of Japanese heritage. It is more than just a showcase of cutting-edge lens technology; it’s an invitation to see life with unmatched clarity and vibrancy.

Nikon Optical not only develops the thinnest, clearest and most innovative lenses but also to enable one to see, experience, feel and remember life’s greatest moments.

Thinking of the Nikon brand, we know that it is intrinsically linked to the notion of memories and what makes memories unforgettable is the emotions that were felt at a particular point in time. Vision You Can Feel, translates the strength of Nikon Optical and its difference in the optical industry – beyond producing high-quality eyeglass lenses, it is its ability to create proximity, trust and connection with the consumers, in particular, the younger generation.

Campaign Launches on Social Media

Vision You Can Feel campaign is launching across Canada on September 16, 2024 until October 24, 2024. The campaign will be featured in the digital space, mainly Instagram and Facebook, persuading consumers to learn more about the brand and to drive consumers to our partner locations.

For more information about Nikon Optical and its Vision You Can Feel campaign, visit the Nikon Lenswear website or contact your Nikon Business Development Partner.

Click HERE for the press release.

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September 13, 2024September 13, 2024

Marchon and Savannah College of Art and Design Announce Fashion Eyewear Design Course Partnership

Marchon Eyewear announces a new academic partnership with the Savannah College of Art and Design (SCAD), the global leader in art, design, and innovation in higher education, as the university launches its first-ever Fashion Eyewear Design course. SCAD’s new dedicated Fashion Eyewear Design course within the university’s prestigious Accessory Design program will allow students to explore the fusion of fashion and style with technical skills to design innovative eyewear.

Marchon SAV_2019Fall_NumberNine_Exterior — SCAD Savannah – Facilities – Number Nine – Exterior

Marchon SCAD School of Fashion - Number Nine-interior — SCAD Savannah – Facilities – Number Nine – Exterior

Through the new SCAD Fashion Eyewear Design course and partnership with industry leader Marchon, the students will receive instruction in the art of eyewear design, focusing on technical and concept development, construction, technology, merchandising, industry innovations, standards, and more. The design and product development team at Marchon is eager to connect with students to provide hands-on learning experiences with expert mentorship and engagement in the classroom. Throughout the academic year, talented SCAD students will gain expertise in the latest tools and define their own unique design language.

“We are very proud to announce our partnership with SCAD, the premier design university. By collaborating with SCAD, we are solidifying our commitment to educate and nurture the next generation of eyewear designers, while pushing the envelope for innovation and creativity.”

Thomas Burkhardt, President, Marchon Eyewear

“Eyewear has evolved from a simple necessity to a bold statement of personal style. At SCAD, we are thrilled to be the first U.S. design university to offer a dedicated course in Eyewear Design, one of the industry’s most exciting fields where fashion meets innovation. We are thrilled to be partnering with Marchon, the leading U.S. eyewear maker as we launch this new course, and that our talented students will have the exclusive opportunity to engage with Marchon design leaders as they create market-ready designs that are not only stylish but also meet the highest standards of comfort, fit, functionality, and technical innovation.”

Long-Nam TÔ, Chair of Accessory Design, SCAD

Click HERE for the press release.

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September 12, 2024September 9, 2024

Woodys : A Unique Version of “La Dolce Vita”

Woodys presents La Dolce Vita, a new campaign inspired by this famous lifestyle for its Fall-winter collection, adding 44 new models to its main collection. Each frame reflects the brand’s distinctive values through vibrant colours, innovative designs, exquisite laminates and unique details, fusing quality and design in every frame.

Featured model: Carla

Distributed by Mood Eyewear: www.moodeyewear.com

About Mood Eyewear:

Mood Eyewear Inc is proud to lead in the latest European optical trends, integrating European fashion influences to enhance the visual experience. We consider it both a duty and an honor to support our business partners by providing personalized and efficient service. Our exclusive collections are carefully curated to blend creativity, innovation, art, design, craftsmanship, and cutting-edge technology.

Established in 2006, Mood Eyewear was founded with the aim of importing and offering prestigious optical and sunglass collections to the Canadian market. Our group ensures the distribution of renowned European brands, selected for their quality and distinctive aesthetics.

We are the exclusive distributors in Canada for brands such as Blackfin, Woodys, Le Parc, Visionario, X-Ide, MIC, I-Man, Komono, and Kunoquist.

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September 11, 2024September 11, 2024

Companies Nominated at the 31st SILMO d’Or

Here are the 2024 nominees:

TECHNOLOGICAL INNOVATION IN EYEWEAR

Blackfin with “Aero Loop” (ITA)

Leinz with “Hot stuff 017 CL 135.15” (ALL)

OOmade with “OOmade SAV 3D” (FR)

OBE with “Polepower-CLIC” (ALL)

Sébastien Geslin with “Anouk” (FR)

TECHNOLOGICAL INNOVATION IN EYEWEAR
Connected Products

Chamelo with “Music Shield” (USA)

EssilorLuxottica with “Ray-Ban Meta with AI” (ITA)

Even Realities with “Even Realities G1” (ALL)

Julbo with “EVAD.2” 0 (FR)

Solos Technology with “Solos AirGo 3 AI Smartglasses” (HK)

CHILDREN

Grasset Associés with “BE033” Bensimon (FR)

Lafont with “Roudoudou” (FR)

Minima with “Junior Hybrid-3D” (FR)

Rolf with “Hare” (AUT)

Variation Design with “K201 Stella” (FR)

SPORT

Adn Optis with “SwimRx” (FR)

Marcolin with “Adidas Dunamis PRO (SP0100)” (ITA)

Metaoptics with “Metasport Swim” (FR)

MPG The Eyewear Company with “Kraft // Wing DTS 2.0” Red Bull SPECT Eyewear (AUT)

Out Of with “Acuity” (ITA)

VISION

Divel Italia with “Elements” (ITA)

Hoya Vision Care with “Hi-Vision Meiryo” (JPN)

Novacel Optical with “Binova i-Shape Scérale” (FR)

Transitions Optical with “Transitions® Gen S™” (FR)

MATERIAL / EQUIPMENT

Eyesoft with “Check Lenscape” (FR)

MicroUnit with “Lona 5” (FR)

Optikam Video Centration with “OptikamPad” (ALL)

SiView with “Binocular Vision” (FR)

Topcon Healthcare with “Solos” (JPN)

LOW VISION

Magic Sight with “Magic Sight” (FR)

Reber Informatik with “VoiSee” Accessolutions (SUI)

Sensotec with “Go-Box” Accessolutions (ESP)

OPTICAL FRAME “LABELS”

Carrera with “Carrera 1140” Safilo (ITA)

David Beckham with “DB 7126” Safilo (ITA)

Isabel Marant with “IM 0187” Safilo (ITA)

Nina Ricci with “SNR403 colour 7G6” De Rigo Vision (ITA)

Vivienne Westwood with “VW1033” Menrad/Mondottica (ALL)

SUNGLASSES “LABELS”

David Beckham with “DB 99/VISOR” Safilo (ITA)

Isabel Marant with “IM 0184/S” Safilo (ITA)

Marc Jacobs with “Marc 774/S” Safilo (ITA)

Vuarnet with “Arctic 01” Thélios (FR)

Zilli with “ZI65109 C01” Grosfilley France (FR)

SUNGLASSES “EYEWEAR DESIGNER”

Lucas de Staël with “Spunk 01” (FR)

Plein Les Mirettes with “Radiance/Divergences Col 550” (FR)

Prodesign with “Censur” (DNK)

Sasaki Celluloid with “Kaoru Type2” (JPN)

Vava Eyewear with “Vava CL0025” (PRT)

OPTICAL FRAME “EYEWEAR DESIGNER”

Bookart with “Cry City Gold” (JPN)

Cutler and Gross X The Great Frog with “Prometheus 012” (UK)

Factory900 with “RF-210” (JPN)

Tilmann Grawe Paris with “DNA 6” (FR)

Pierre Eyewear with “Lady” (FR)

Click HERE for the press release.

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September 11, 2024September 11, 2024

The Vision Council Releases New Research Exploring Vision Care Purchasing Habits of Canadian Consumers

The Vision Council released a brand-new report exploring the vision care opinions and purchasing habits of Canadian consumers for the first half of 2024. The survey offers an in-depth look in areas such as managed vision care, frequency of eye exams, and purchasing behavior for prescription eyewear, reading glasses, and plano sunglasses, offering valuable insights into how Canadian consumers navigate vision care under their healthcare system.

“Our Consumer inSights Canada Q1 and Q2 2024 report marks The Vision Council’s first deep dive into Canadian consumer behavior. This expansion enables us to offer industry members valuable insights into the Canadian market, helping them better understand consumer needs and preferences for vision care products and services. Whether businesses are already operating in Canada or are looking to expand into new markets, this addition to our research portfolio aims to provide valuable findings for the industry through a more comprehensive view of the North American consumer landscape.”

Alysse Henkel, Vice President of Research and inSights, The Vision Council

The findings of theConsumer inSights Canada Q1 and Q2 2024report reveal several key insights into Canadian vision care behavior. Less than half (45%) of Canadians have managed vision care benefits, with 53% receiving coverage through an employer, and 25% accessing through government programs. The exam cycle for Canadians is relatively long, with an average of 21 months between exams and a median of 14 months, suggesting that many are not scheduling annual eye exams, but instead seek eyecare when a problem or issue arises. Similarly, the eyewear purchase cycle is lengthy, with an average of 26 months and a median of 24 months between purchases. Regarding non-prescription products, nearly half (46%) of Canadians reported purchasing blue light blocking glasses, highlighting a growing awareness and concern for eye protection against digital screens.

Additional Report Highlights:

81% of respondents use a form of vision correction – including glasses, prescription sunglasses, reading glasses and contact lenses.
49% of respondents report having an eye exam within the past 12 months.
87% of those with a recent eyeglasses, lens or frame purchase said they bought in-person while 13% said they bought their eyewear online.
32% reported paying $99 or less out-of-pocket for their glasses, lenses, or frames.
Contact lens purchases were more likely to be online compared to the other vision correction products, with an online purchase rate of 23%.
60% of those who use readers purchased a new pair within the past year.
More than half (56%) of respondents wear plano sunglasses.

The Vision Council’s Consumer inSights Canada Q1 and Q2 2024findings are the result of a survey of 3,135 adults in Canada aged 18 or older in the first half of 2024. Respondents are representative of the Canadian adult population. The survey included questions about vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

The full report is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council, with a paid option for non-members to download.

More about the inSights Research Program

The Vision Council’s inSights Research Program is built on a foundation of rigorous methodology and cutting-edge technology. The inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; and an end-of-year market estimate and industry forecast.

To read the Supplemental Report with Select U.S Consumer Comparisons click HERE.

Click HERE for the press release.

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