fbpx

Myopia Action Month Returns this September, Uniting Eye Care Professionals Worldwide

Myopia Profile

Myopia Profile has announced the return of Myopia Action Month this September (MyopiaAction.com). The initiative unites eye care professionals (ECPs) globally to address the rising prevalence of childhood myopia by taking decisive action against the epidemic. The program, enhanced based on inaugural year feedback, features four weeks of free online seminars, expert-led lectures, and educational resources, all focused on advancing myopia management as the standard of care.

 “Myopia Action Month was a tremendous success in 2023, and we’re even more excited for year two with the introduction of considerable new content. The latest offerings provide essential tools and resources that empower ECPs to take meaningful action in protecting the long-term eye health of children.” 

Dr. Kate Gifford, co-founder, Myopia Profile

Throughout September, evidence-based educational materials, practice tools, and online resources will be available to ECPs, ensuring that learning is both relevant and directly applicable to clinical practice. New programming and highlights include:

  • Online Seminar Series: Available on-demand from September 9, two learning streams cater to ECPs at different stages of their myopia management journey. The Foundations Seminar provides insights into research, efficacy, and defining success, while the Advanced Seminar for more experienced ECPs explores new technologies and strategies to enhance practice.
  • ‘Made Simple’ Course Bundle: Myopia Profile’s new suite of ‘Made Simple’ Foundation Courses will be offered at special bundle pricing throughout September, providing comprehensive learning at a significant discount compared to purchasing individual courses.
  • Practice Resource and Team Training: The world-first Myopia Management for the Practice Team certification course empowers practice managers, optical assistants, dispensers and trainees to answer parent questions and upskill, with a microlearning format designed to suit busy days. The new My Kids Vision survey practice tool and training opportunities can be accessed through Myopia Practice Accounts

 The global initiative aligns with the World Council of Optometry’s advocacy for myopia patient care and is fully supported by Myopia Profile’s visionary sponsors including CooperVision, EssilorLuxottica, HOYA, OCULUS, Johnson & Johnson Vision, Menicon, Ocumetra, Alcon, Topcon Healthcare Europe, SightGlass Vision, Inc., and Visioneering Technologies, Inc.

Myopia Action Month Sept 2024

For more information on Myopia Action Month, including how to access the Online Seminar Series, visit www.myopiaaction.com.  

Click HERE for the full press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Superflex® Kids Gets Playful!

WestGroupe Superflex Kids SFK301 -S4014415C

SFK-301’s playful geometric shape is sure to captivate young hearts with its charming look! The acetate model features custom lamination on the front and temple tip and is offered in three contrasting colourways.

Cobalt Pink (featured) and Mint Apricot Shimmer feature stunning glitter, while the light hue of Lilac Shimmer adds a touch of whimsy to girls’ looks. Designed with spring hinges, SFK-301 allows kids to express their personality and define their sense of style without compromising durability and maximum comfort.

Distributed by: www.westgroupe.com

About WestGroupe:

Established in 1961, WestGroupe is family operated with over 60 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of globally recognized proprietary eyewear brands including KLiiK denmark, FYSH, EVATIK, Superflex® and OTP.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e- newsletters!

Ontario Association of Optometrists Announces New CEO: Mark Donnison

Ontario Association of Optometrists logo

The Ontario Association of Optometrists (OAO) announces the appointment of Mr. Mark Donnison as its new Chief Executive Officer, effective August 19, 2024. Mark’s appointment follows a comprehensive search process and marks a new chapter for the organization as it continues to advance its mission of promoting excellence in optometry across Ontario.

Mr. Donnison brings with him a wealth of experience and a proven track record in both leadership and in the healthcare sector. His senior leadership roles with the Canadian Blood Services, Coaching Association of Canada and in private optometric practice will be valuable in supporting our members and their patients in new and meaningful ways. His strategic vision and dedication align perfectly with the OAO’s commitment to supporting and elevating the practice of optometry.

“We are thrilled to welcome Mark Donnison as our new CEO. His expertise and forward-thinking approach will be instrumental in guiding our organization as we continue to support our members and advocate for the highest standards in optometric care. Mark’s leadership will undoubtedly help us achieve our goals and address the evolving needs of our members and the broader community.”

Dr. Shaina Nensi, President, Ontario Association of Optometrists

In his new role, Mark will be responsible for overseeing the OAO’s operations, developing strategic initiatives, and working closely with the board, staff, and members to advance the Association’s objectives. His appointment comes at a pivotal time as the OAO continues to address the challenges and opportunities facing the optometry profession.

“I am honored to join the Ontario Association of Optometrists and am eager to contribute to the organization’s mission. I look forward to collaborating with our dynamic membership, the board, and the dedicated staff team to further our goals and enhance the impact of optometry in Ontario.”

Mark Donnison

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Transitions Optical Offers New Transitions® GEN S™ Training Program

Transitions Optical Opticians Association of Canada

Transitions Optical, in collaboration with the Opticians Association of Canada (OAC), is launching a new Transitions GEN S certification program. This initiative aims to support eyecare professionals’ continuing education and equip them with the comprehensive tools and knowledge necessary to excel with Transitions GEN S lenses.

2024 Transitions GEN S Certification MasterClass

This new training course explores the latest innovation from Transitions by providing insights on the incredible new technology of Transitions GEN S, the features and benefits of the lenses, and the wearer experience and expectations for eyewear. Participants will also learn effective strategies for addressing common patient objections and how to answer frequently asked questions on topics such as lens activation and fadeback speed, indoor clarity, and colour consistency throughout activation.

Upon completion of the one-hour training course and final quiz, participants will earn one continuing education credit (Quebec one Non-professional, Optician) and their Transitions GEN S certification. NACOR 1 EG, activity number 110.674 Competencies are 4.4 1.7.2, 1.7.3, 3.13.12.

  • Ontario will be 1 Self-Directed, quebec 1 Domaine Non-professionnel
  • CCOA Credit, Ref code OAC-2024-173

There are 2 ways for eyecare professionals to participate in the training:

  1. Individual Option: Participants can complete the certification at their convenience by selecting the individual option during registration. All necessary registration fields must be filled out.
  2. Office Option: This option allows multiple staff members to complete the certification together on the same screen. Each participant will take the final quiz individually, and offices must complete all registration fields to identify their office.

Certified Transitions GEN S specialists will also receive access to Transitions’ monthly newsletter, which shares the latest Transitions information, marketing tips, ideas, best practices, and exclusive content for your social media. If at least three individuals from the same office complete the certification process, either individually or together as an office, the office or clinic will become a Certified Transitions® Distributor with a special badge on the Transitions.com store locator.*

Eyecare professionals and practices interested in the new Transitions GEN S training can learn more and earn their certification at Opticians.ca/event/TransitionsGenS_Online.

* Independent eyecare practices only. Practices must carry all products and colors to be eligible.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

CooperVision® Canada Expands MiSight® 1 day Again to Treat Even More Children with Myopia

CooperVision

CooperVision Canada announced that its MiSight® 1 day contact lenses will be available in higher prescriptions. The full expanded range—covering -0.25D to -10.00D (0.50D steps after -6.00D)— means that MiSight® 1 day covers 99.97% of prescriptions for age-appropriate children – who have myopia and less than 1D of astigmatism.[1] The diopter extension for this innovative, specially designed lens will allow even more children to benefit from myopia management.

MiSight 1 day CooperVision

MiSight® 1 day contact lenses are backed by the longest-running soft contact lens study among children. The clinical trial has proven that MiSight® 1 day works for nearly all children with myopia,[2] cuts myopia progression by half,[3]§ works at any age a child starts treatment (8+),3 works for as long as the child wears them3 and data indicates that there is no rebound effect with MiSight® 1 day contact lenses.[4],[5]

With myopia on the rise globally,[6] an increasing number of children may require the higher prescriptions that MiSight® 1 day lenses will offer.

“Every diopter matters, particularly for children whose myopia progression may have already placed them at a higher risk for conditions such as myopic maculopathy and glaucoma.[7] While early treatment is best, it’s never too late to start. Even older children starting with MiSight® 1 day have seen their myopia progression cut by half.”

Enrique Contreras, Country Manager, CooperVision Canada 

As a global leader in myopia control* and management for children, CooperVision believes that options must be available for as many children as possible. With MiSight® 1 day’s additional range extension, eye care professionals in Canada can have even greater impact.

Click HERE for the press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

# # #

*USA Indications for Use: MiSight® 1 Day (omafilcon A) Soft (Hydrophilic) Contact Lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal. Canadian Indications for Use: MiSight (omafilcon A) Soft Contact Lenses for Myopia Control may reduce the rate of myopia progression in children (6-18) and correct ametropia. Reduction of myopia progression was observed in children with wearing time of 12 hours (8-16 hours) per day, 6.4 days (5-7) per week in a clinical study. Permanent myopia control after lens treatment is discontinued is not supported by clinical studies. MiSight (omafilcon A) Soft Contact Lenses for Myopia Control are indicated for single use daily disposable wear. When prescribed for daily disposable wear, the lens is to be discarded after each removal.

90% of myopic eyes respond to MiSight® 1 day treatment; ages 11-15 at start of wear, n=90.

§Using measured and modeled data, pooled across ages (8-17), MiSight® 1 day slowed myopia progression by an average of approximately 50%.

Children with myopia fit with MiSight® 1 day contact lenses ages 8-15 continued to experience slowed myopia progression as long as they remained in treatment.

On average, for children aged 8-15 at start of wear. Instead, eye growth reverted to expected, age average myopic progression rates.  


[1] CVI Data on file, 2022. SERE coverage of childhood myopia prescriptions with MiSight® 1 day for 104,810 eyes in Asia (China, Korea) and 116,336 eyes in Europe and USA aged 8-18 years.

[2] Chamberlain P et al. Long-Term Effect of Dual-Focus Contact Lenses on Myopia Progression in Children: A 6-year Multicenter Clinical Trial. Optom Vis Sci 2022 In Press.

[3] Arumugam B, Bradley A, Hammond D, Chamberlain P. Modelling Age Effects of Myopia Progression for the MiSight 1 day Clinical Trial. Invest. Ophthalmol. Vis. Sci. 2021;62(8):2333.

[4] Chamberlain P, Arumugam B, et al. Myopia progression on cessation of Dual-Focus contact lens wear: MiSight 1 day 7 year findings. Optom Vis Sci 2021;98:E-abstract 210049.

[5] Hammond D, Arumugam B, et al. Myopia Control Treatment Gains are Retained after Termination of Dual-focus Contact Lens Wear with no Evidence of a Rebound Effect. Optom Vis Sci 2021;98:E-abstract 215130.

[6] Holden et al, Global Prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology 2016. 123(5):1036-1042.

[7] Bullimore et al. Myopia Control: Why Each Diopter Matters Optom Vis Sci 2019;96:463–465.

Featured Posts

Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read More
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read More
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read More
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read More
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more
Fall eyewear trends dispensary stocking

Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More
opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more
The Vision Council logo

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more
Voila July-August Optik 2026 WestGroupe NI-157

Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

Read more
Nikon Optical Canada logo

Nikon Optical Canada Launches A New Era – Z Series Single Vision Lenses

Nikon launches Z Series Single Vision, a new portfolio of single vision lenses engineered with Asymmetric Z Contrast Technology to enhance binocular contrast and clarity.

Read more