Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea. Once again, the Barcelona-based brand’s campaign is an exercise in creativity, experimentation, and attention to detail.
Furthermore, the glasses bear names related to marine imagery.
Featured model: Gorgonia
Distributed by: www.etniabarcelona.com
About Etnia Barcelona :
CREATING GLASSES FOR THREE GENERATIONS
In the 1950s, Fulgencio Ramo—grandfather of David Pellicer, who is the current owner of the company—created his first eyewear factory. His children helped out there and quickly acquired all of the know-how of the business to take over the reins. This second generation designed, created and distributed the glasses all over Spain, but it was not until the 1990s when David Pellicer joined the company with the dream of creating something new.
AN INDEPENDENT EYEWEAR BRAND
David brought colour to a product that, up until that point, had only been brown or black. If there was one thing he knew, it was that he did not want to dedicate his efforts to just manufacturing glasses; he wanted something more. That something was creating a brand. A brand that embodied the idea of being free, human and respectful towards all ethnicities. He wanted a brand that thought of all people and forms of expression through colour and art. That’s how Etnia Barcelona was born.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e- newsletters!
