Transitions Optical is offering premium content around children’s eye health, protection and safety for the back-to-school season. A new school year is a good time to remind parents to keep their child’s eyes safe from the UV and blue-violet light they’ll encounter both indoors and outside from the sun.

Content will be available upon request, and will be inclusive of, but not limited to:

• Social media visual elements around current offerings for children and teens.
• E-mail and/or newsletter content catered towards parents to stress the importance of proper protection and solutions available at your clinic.
• Information to assist in building a sales pitch, such as how to talk to parents/kids/students about light exposure levels.
• Tools to develop your frame and Transitions lens package.

For access to the back-to-school premium content, email cscanada@transitions.com.

Click HERE for the full press release.

Starting now, and throughout the Fall 2023 Parliamentary session, the Canadian Association of Optometrists (CAO)  invites everyone to get involved in supporting the swift passage of Bill C-284, An Act to establish a national strategy for eye care.

Have your friends, family, staff and patients sign the petition encouraging the federal government take action now.  Simply print off multiple copies and encourage those in your network to sign the Petition. Download & Print the Petition!

Once a minimum of 25 signatures have been collected, please mail the paper petitions to CAO.

Canadian Association of Optometrists
234 Argyle Ave.
Ottawa, ON K2P 1B9

What Is Bill C-284?

In June 2022, the Honorable MP Judy Sgro (Humber River – Black Creek) introduced Bill C-284: An Act to establish a national strategy for eye care. The bill aims to improve eye care and invest in vision research to address preventable blindness.

View the key goals of Bill C-284, An Act to establish a national strategy for eye care (CAO infographic).

How else can you help?

As optometrists, your voice is important. Send a pre-written email to your MP urging them to support a comprehensive National Eye Care Strategy and pass swiftly Bill C-284. It takes just one minute to send an email. Help us prioritize eye care in Canada, and to ensure healthy eyes and clear vision for all Canadians.

Please join our call to action and help ensure this vision becomes a reality. Send an email to your MP today.

Source: Canadian Association of Optometrists

Kirk & Kirk has released a new series of podcasts called The Eyes Have It.

Co-founder Jason Kirk meets luminaries from the worlds of sport, music, film and fashion in a series of intimate discussions that not only reveal their relationships with eyewear but also broach fascinating and, often, personal subjects.

In the first episode released September 13 on Apple and Spotify, actor Kirsten Vangsness, otherwise known as Garcia in Criminal Minds, discusses her early forays into acting and the obstacles placed in her way as a young aspiring talent.

Host, Jason Kirk, sought to produce some unusual content. “When preparing for each episode, I read previous interviews and listened to other podcasts that my guests had done. I found myself seeking out topics that they had not previously discussed, and the result was amazing, often touching and emotional conversations, as they gave generously of themselves”.

Ex-BBC presenter, Nick Coffer, of Boutique Broadcast has produced the podcasts which will be released fortnightly at kirkandkirk.com.

 Listen to the podcast here.

Click HERE for the full press release.