CooperVision teams around the world are organizing fundraising activities for Optometry Giving Sight’s World Sight Day Challenge. For example, members of the company’s R&D team in Pleasanton, Calif., hosted a “Strikes for Sight” bowling event, during which participants pledged to make donations ranging from $0.25 to $1 per strike. Ultimately, 102 strikes were bowled in the two-hour period, with each employee donating between $25.50 and $102. The total funds raised by CooperVision will be announced later this year.

United Nations Photo Exhibition. As a Global Patron of the International Agency for the Prevention of Blindness, CooperVision joined forces with the organization for the 2030 IN SIGHT photo exhibition at the United Nations headquarters in New York from October 9-20. Submissions, including one from CooperVison and Vision Action from their work screening children in Ghana, challenge viewers to consider the impact of eye health on sustainable development outcomes. You can preview the exhibition, including a submission, by visiting the exhibit website or through the attached booklet.

Click HERE for the full press release.

For more related articles on Optik NOW, click HERE.

The Centre for Ocular Research & Education (CORE) has announced a multifaceted series of scientific presentations, lectures, and posters for the American Academy of Optometry (AAO) 2023 Annual Meeting, scheduled from October 11-14. The diverse lineup represents the breadth of the organization’s expertise and impact across the optometric world.

Among CORE’s offerings are sessions on tear film stability, Meibomian Gland Dysfunction and dry eye, sustained drug delivery devices for the eye, presbyopia-correcting multifocal contact lens fitting, a new tool to assist orthokeratology fit success, and the impact of myopia control lenses on vision.

“Our work has evolved to consistently span a broad range of clinically relevant pharmaceuticals, devices, and practices, and we’re privileged to share some of our latest findings and insights during Academy ‘23. After thirty-five years—including the last six under the CORE brand—our industry collaborations continue to grow, with more innovation ahead,” said Lyndon Jones, PhD, DSc, FCOptom, FAAO, the director of CORE.

Six CORE scientists will be featured in eight different talks in New Orleans:

• AZR MD 001 Improved Tear Film Stability and Symptoms of Meibomian Gland Dysfunction in a 6-Month Study
• Sign and Symptom Improvement Rates Among MGD Patients Following 6 Months of Treatment with AZR MD 001
• Rapid Fire: Dry Eye in 2023
• Sustained Drug Delivery Devices for the Eye
• Task-Based Evaluations of Two Daily Disposable Soft Multifocal Lenses
• Investigation of Ease of Fit to a Different Daily Disposable Multifocal Soft Lens
• Subjective Vision Experience in Soft Myopia Control Contact Lenses by Age
• Software Guided Orthokeratology Fitting Success

The CORE rebrand was announced at Academy 2018 in Chicago, conceived to illustrate the organization’s substantial expansion from its early roots in contact lens clinical studies. In celebration of its six years under the new name, CORE plans to release several infographics that spotlight various projects, publications, education, people, and more in the coming weeks.

Click HERE for the full press release.

For more related articles, click HERE.

Following the geometric trends, Xavier Garcia introduces the model Apis for those who want to stay away from the classic rectangle! This angular but still delicate and feminine frame will flatter every feature while the rich and vibrant hues of orange and green will bright up any complexion. The best fashion accessory for those who dare to be bold and different!

Distributed by Lanctôt: www.rlanctot.com

With only a few weeks remaining, Optometry Giving Sight (OGS) has announced a $500,000 fundraising goal for its 2023 World Sight Day Challenge. Donations will fuel the organization’s efforts to help eradicate uncorrected refractive error through the growth and expansion of optometry around the world. As thousands of eye care professionals convene in New Orleans for Academy 2023 and observe World Sight Day, OGS calls upon the optometry community to help achieve this goal.

The theme of this year’s World Sight Day Challenge is “Giving Together, Seeing Forever,” which celebrates the collective power of the industry to give the gift of sight to millions of people in need. Although World Sight Day takes place on October 12, the Challenge—the organization’s largest annual fundraiser—officially continues through the end of October.

“There is still plenty of time to join the World Sight Day Challenge and contribute to meeting our goal,” said Lois Schoenbrun, Executive Director, Optometry Giving Sight. “Every dollar donated allows us to fund sustainable initiatives that provide life-changing eye care to people, families, and communities around the world. OGS is ‘optometry’s charity’—eye care professionals truly understand the impact of sight, because they witness it in their practices every day. Our work is only possible with your support.”

There are several ways to support OGS during the World Sight Day Challenge. One-time or recurring donations can be made at any time at givingsight.org/donate-wsdc. Those interested in leading fundraising at their practice or company can register at givingsight.org/wsdc to receive a toolkit with ideas and resources.

Attendees at Academy 2023 in New Orleans are encouraged to visit the OGS booth (#1623) to participate in the Beanbag Bucket Toss fundraising game. Players will try their hand at tossing beanbags into buckets at various distances to increase donations and a board member match. A minimum $10 donation is required to play the game, and a thank-you gift will be given to each participant.

1.2 billion people worldwide suffer needlessly from preventable blindness and vision impairment. With funds raised, Optometry Giving Sight provides grants to programs focused on long-term solutions, including those that establish optometry schools, vision centers, and optical labs in underserved communities around the globe.

Since 2003, OGS funding has provided basic eye care services to more than 8 million people, assisted with training more than 14,000 eye care personnel, established more than 130 vision centers, and served people in more than 40 countries. In the last two years alone, OGS has provided funding to more than 30 project partners around the world, totaling more than $1.5 million in grants. For more information, visit givingsight.org.

Source: Optometry Giving Sight

For more related content on Optik NOW, click HERE.

Essilor,part of EssilorLuxottica,announces that Varilux® XR series™ progressive lensis now available across Canada. Varilux® XR series™ progressive lenses harness the power of artificial intelligence, combined with its scientists’ unmatched understanding of consumer lifestyles.

Varilux® XR series™ progressive lens wearers benefit from instant sharpness, even in motion, with +49% volume of broadband vision compared to Varilux® X ™ series. In independent third-party tests, 87% of consumers preferred Varilux® XR series™ compared to their current high-end progressive lenses. And 95% of wearers adapted to their new lenses on the first day.

In addition, a new consumer advertising campaign has launched globally, in support of the breakthrough progressive lens. Produced by EssilorLuxottica’s Creative Hub in conjunction with external agency The Mill, the campaign seeks to create awareness among consumer presbyopes of the first eye-responsive progressive lens powered by behavioral artificial intelligence. The theme “see the future” showcases the technology in Varilux® XR series™ lenses by demonstrating how a predictive model is used to understand how the consumer’s eyes move.

“Varilux has always been at the forefront of technology, but this campaign goes further to position Varilux® XR series™ as the lens of the future. It illustrates how the innovation leverages cutting-edge behavioral artificial intelligence to meet presbyopes’ changing visual needs,” says Agnes Dewidehem, Global Head of Marketing Lens Brands & Categories at EssilorLuxottica.

“In this pivotal moment for the brand, we needed a campaign that would bring consumers into this new Varilux world – one that is pushing the boundaries of science and technology further than ever before,” says Matteo Pelo, Executive Creative Director at EssilorLuxottica. “A lens engineered with artificial intelligence needed an art direction and a visual treatment fit for the storytelling that we have in the new Varilux® XR series™ campaign – one that reflects the lens of the future.”

View the video for the campaign:

Click HERE for the full press release.

For more related articles on Optik NOW, click HERE.