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Study Finds That Up to 30% of Patients with Wet AMD May be Able to Stop Anti-VEGF Injections

Fighting Blindness Canada

In a new study from Johns Hopkins University School of Medicine, almost a third of patients with wet age-related macular degeneration (AMD) were able to safely stop anti-VEGF (anti-vascular endothelial growth factor) injections, the most common treatment for wet AMD.

This study, published in the Journal of Clinical Investigation followed 106 people who each received a customized injection schedule. Patients were monitored at each visit to see if they could pause injections. Within one year, approximately 31% of patients had stopped treatment, with the majority of these patients remaining treatment-free for up to two years. Patients were considered to be safely weaned off anti-VEGF treatment if they
went at least 30 weeks without an injection, without having fluid accumulating in the eye or worsening vision loss.

The researchers also analyzed fluid from patient eyes and found 172 molecules that were different between those who safely stopped treatment compared to those who continued with monthly injections. The researchers will continue to study these molecules to try and identify biomarkers that may help predict which patients can stop treatment early.

The next step will be to perform a randomized trial to test if the same results are seen with a larger group of patients. If so, in the future it could give some patients the opportunity to safely pause or stop anti-VEGF injections while still maintaining eye health.

Maui Jim Partners with DP World Tour

The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the tournament.

The multi-year collaboration will see the Hawaii-based brand benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season, whilst supplying eyewear to staff working at events.

Max Hamilton, Commercial Director at the European Tour Group, commented: “We’re delighted to welcome Maui Jim as our Official Eyewear Supplier and will see their products in use by our teams across the world during the new DP World Tour season. 

“The brand is premium, high tech, and globally minded – so this partnership felt like a perfect fit for both parties. We look forward to promoting the brand to golf fans through a series of digital and tournament specific activations.”

Furthemore, the agreement will also enable Maui Jim to engage with golf fans around the world via news media and digital platforms as the company will also become the official eyewear supplier to two Rolex Series events each season – the BMW PGA Championship at Wentworth Club in the UK, and the DP World Tour Championship in Dubai at the end of season.

Martijn Van Eerde, Senior Director, Marketing EMEA & APAC of Maui Jim, added: “We take great pride in the renewal of our partnership. In 2019 we boosted our presence in golf by becoming the official supplier of the Tour, a relationship that quickly proved to work very well and we immediately saw a great fit between our teams and culture.”

The franchise already has some brand ambassadors in the golfing industry, including Spanish professionals Miguel Angel Jimenez and Jorge Campillo.

Click HERE for the full press release.

Carrera Official Partner of Gumball 3000 22nd Edition

This year, kicking off from Toronto for a 3000-mile road trip to Miami, the Gumball 3000 Rally will mix top celebrities, influencers and supercars owners to enjoy together a full week of terrific experiences and challenges.

All these are Gumball 3000 ingredients, closed to the spirit of Carrera: a mix of daring attitude and fashion forward style.

Started in 1999, the Gumball 3000 Rally is an annual luxury automotive road trip taking place every year and travelling a different 3000-mile route. Drive through capital cities in front of hundreds of thousands of fans and photographers as Gumball shuts down famous landmarks in each city where spectacular static car displays are hosted and documented by the world’s press.

This year, the Carrera Driving Team will run the engine in Toronto and reach Indianapolis together with the other 120 participant cars, where the rally continues travelling across Nashville, Atlanta and finally Miami.

From Toronto to Indianapolis, driver and co-driver Francesco and Wilma Facchinetti will bring their cool energy to the rally. Francesco is an incredible eclectic artist, deejay, radio speaker and music producer but not only! Wilma, his wife, is an oral surgeon turned into mother of 3.

From Indianapolis to Miami, JUCA, amazing LATAM car Influencer with more than 16,9 million followers all around the world, will join the rally to drive the Carrera Team until the finishing line.

Gumball 3000 Founder and CEO, Maximillion Cooper says of the partnership “I am absolutely delighted to be able to partner with Carrera for the second time after 2 years of stop on our 22nd Birthday Rally. My first pair of special sunglasses was Carrera, and we fully embrace their ethos and excited to be part of their #driveyourstory journey.  The last two decades have provided countless stories and adventures for drivers and spectators alike and this year will be even better!”

CARRERA x KAPPA x GUMBALL3000 LIMITED EDITION 2022

For this special occasion, Carrera joins forces with official partner of Gumball 3000, KAPPA, presenting two limited edition styles: CarreraxKappaxGumball 3000 HYPERFIT 10/SE and CarreraxKappaxGumball 3000 1025/SE.

Both styles feature the official 2022 Edition colors of Gumball 3000, pink and gold, and are personalized with the famous Kappa “OMINI” logo on the elastic band. The GUMBALL 3000 logo also appears on the end of the tip and on the lens.   

All the styles will be on exclusive presale from the start of the rally on May 27th on Carrera official e-com pages and on Gumball 3000 e-com, on top of on selected retail stores in Europe and US.

Click HERE for the full press release.

Transitions Announces Canadian Consumer Media Campaign for 2022

Transitions Optical in Canada has announced its consumer media campaign for 2022 targeting eyeglass wearers via outreach consisting of TV advertisements, online videos and display banners, paid search and social media content, and a partnership with Golf Canada.

As part of Transitions media strategy, there will be TV spots during the spring months on both English and French popular conventional and specialty TV networks such as CTV, TVA, TSN and RDS during top programming. Televised efforts will reach a large proportion of Transitions target audience with an overall reach of over 138 million impressions. Additional outreach will focus on social media content ranging from online videos to sponsored posts across Facebook, Instagram, and YouTube. Alongside paid social will also be paid search targeting keywords on Google and Bing search engines.

Transitions Optical will also be partnering with Golf Canada as the official eyewear partner for Golf Canada’s two Professional Golf Championships—the RBC Canadian Open and the CP Women’s Open.

“We are thrilled to partner with Golf Canada as the official eyewear partner for the RBC Canadian Open and CP Women’s Open,” said Arnaud Rajchenbach, marketing and sales manager, Transitions Optical Canada. “Golfers, like many other athletes and outdoor enthusiasts, experience a range of light conditions throughout the course of the day and their eyes are constantly having to adjust. Transitions Light Intelligent Lenses make a difference in an athlete’s performance by automatically adapting to changing light in order to provide hassle free style and comfort throughout the day and night.

The new partnership with Golf Canada will include on-site activation with banners, education, on-site Transitions lens testing, and customized advice. Transitions will provide visitors to the Transitions booth with a specially created lens cloth made to better clean and care for their glasses. Digital branded content will include social media posts, e-blasts and a video series. This 8-part video series will be produced in collaboration with Golf Canada to provide golfers tips on how to improve their game and will be amplified across Golf Canada’s digital and social platforms. Additionally, Transitions Optical will be increasing both its TV and digital advertisement presence during the broadcast of both golf events.

To boost trade engagement, Transitions Optical will also be hosting industry partners and customers onsite at the RBC Canadian Open and the CP Women’s Open events. A consumer contest will also be part of the collaboration with Golf Canada, and more information on this will be announced leading up to the event.

Click HERE for the full press release.

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