Alcon announced plans
to launch TOTAL30® in Canada, the first-and-only monthly
replacement Water Gradient lens that feels like nothing, even on day 30. Using
Alcon’s proprietary Water Gradient material first introduced with DAILIES
TOTAL1® contact lenses, TOTAL30® delivers a
premium wearing experience for reusable contact lens wearers, according to the
company.
“We
are very excited to add TOTAL30® to the TOTAL® brand
portfolio, said Chris Dyk, Country Business Unit Head, Vision Care.
“Despite approximately two-thirds of contact lens wearers continuing to
choose reusable lenses, innovation in this sector has lagged behind daily
disposables for over a decade. That changes today. TOTAL30® delivers
a reusable lens with a Water Gradient surface that remains durable for a full
30 days, helping Canadians see brilliantly.”
According
to Alcon, TOTAL30® lenses are clinically shown to feel like
nothing, even on day 30, giving contact lens wearers an exceptional
wearing experience in a reusable lens. Alcon capitalized on its
proprietary Water Gradient contact lens material to provide a reusable lens
that approaches 100% water at the surface, so all that touches the eye is a
gentle cushion of moisture.
“Striving
for clear vision shouldn’t mean sacrificing on comfort,” said
Dr. Christine Misener, O.D. at the Ancaster Eye Clinic. “For my
patients who wear monthly reusable contact lenses, the introduction of TOTAL30® will
be an exciting new option to consider when they’re looking for a premium
wearing experience.”
The
reusable, Water Gradient design of TOTAL30® is made possible by
the introduction of new biomimetic CELLIGENT® Technology.
CELLIGENT® combines a biomimetic surface and a unique lens
chemistry to help resist bacteria and lipid deposits.
Click HERE for the full press release.
