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Vintage Collection: Mediterranean Glamourama

Etnia Barcelona presents new designs for its Vintage Collection featuring vintage-inspired shapes and forms from the 1930-1960s from the Catalan Empordà coast. This diverse collection has 34 new pieces in both metal and acetate with bursts of detail, art deco motifs and classic vintage trim. A variety of points of colour and golden pins, differing by model, offers the collection a true touch of sophistication.

Featured model: Orson

Distributed by: www.etniabarcelona.com

HumanWare Reaches New Heights with Major Digital Audio Book Contract

HumanWare, global leader in assistive technology for the blind and visually impaired, has been awarded the biggest contract in its history by the National Library Service in the US to provide the next generation of digital audio book players for members with visual disabilities.

HumanWare has been awarded an unprecedented contract worth $60 million, its largest to date, to deliver new custom-built, next-generation Digital Talking Book Machines for the National Library Service (NLS), a division of the Library of Congress of the United States.

Through its national network of libraries, the NLS offers a free braille and talking book library service for people with visual disabilities, both cognitive or physical, that prevent them from reading a printed document. The new readers will replace 450,000 existing outdated digital talking book players.

Click HERE for the full press release.

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Essilor Canada Partners with First Corporate Vaccination Center

Essilor Canada will contribute to the vaccination efforts by joining forces with CAE and several partnering companies for the opening of a corporate vaccination centre, the first hub of its kind to open in Quebec.

Thanks to this collaboration, employees of participating companies and their families, as well as people from the surrounding community, will be able to be vaccinated at this center located in the borough of Saint-Laurent. The center plans to welcome up to 25,000 people by the end of August.

“The announcement made by the Quebec Minister of Health and Social Services, Christian Dubé, on March 19 of this year, was very compelling for us,” explains Christophe Perreault, President of Essilor Canada. “Essilor seized this opportunity to facilitate the vaccination effort, both for its employees and for the community as a whole, by contributing to meeting the needs in human and material resources.”

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Transitions Debuts Largest Consumer Campaign of Seven Years in Canada

In the largest consumer media campaign for the company in Canada since 2014, Transitions Optical is debuting a digital campaign from mid-May through December which combines display banners, videos, paid search and social media reaching out to eyeglass wearers.

Selected as a boost country for Transitions globally, Canada’s campaign will drive consumers to the Transitions virtual try-on tool to try the seven different vibrant colour options of Transitions lenses, as well as to the eye care professional (ECP) store locator to direct patients into their local ECP’s office.

The campaign also includes TV spots during the summer months on popular conventional and specialty TV networks and top programming, reaching over 80% of the target audience an average of nine times. Overall, the television campaign will reach a total of over 220 million impressions.

Transitions Optical has partnered with Vogue on a series of four videos, which each represent different styles of Transitions Signature GEN 8 style colors. The four videos are directed by Amilcar Gomes—who has directed campaigns for Maybelline, Yves Saint Laurent, Armani Beauty, Anne Klein, and more—and each tell a unique story featuring diverse talent whose style, career and lifestyle bring to life the style color they are wearing.

The videos feature Calvin Royal III, principal dancer at the American Ballet Theater, JiaJia Fei, digital strategist to the art world, Lauren Bille, co-founder and CEO of Allbodies, and Tara Thomas, urban farmer and chef.

Click HERE for the full press release.

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World’s First Contact Lens for Allergic Eye Itch Now Available in Canada

FYidoctors announced it has received exclusive Canadian in market assessment access for 2021 to the world’s first and only drug-releasing contact lens for vision correction and allergic eye itch: ACUVUE® Theravision™ with Ketotifen.

The announcement comes following Health Canada granting approval to Johnson & Johnson Vision on the innovative contact lens. ACUVUE® Theravision™ with Ketotifen provides relief for those suffering from seasonal allergies through the use of ketotifen, an H1 histamine receptor antagonist for the prevention of itch associated with eye allergies.

It is estimated that more than 10 million Canadians suffer from seasonal allergies for which eye itch is a common symptom. In addition to irritation, itchy eyes impact vision and can make regular tasks for contact lens wearers troublesome.

“For years, Canadians who use contact lenses and suffer from seasonal allergies had to grin and bear the itch of their contacts or switch to glasses and eye drops. We’re so excited those are no longer the only options,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors.

A limited introduction of ACUVUE® Theravision™ with Ketotifen through the FYidoctors network of clinics will assess the product in market in Canada. Full Canada launch through all eligible Johnson & Johnson Vision partners will follow in 2022.

“By bringing forward new eye care technology to help practitioners meet the needs of their patients, we are demonstrating our commitment to change the trajectory of eye health to improve quality of life.” said Ted Lachmansingh, Canadian Business Director, Johnson & Johnson Vision Care division of Johnson & Johnson Inc.

FYidoctors will be making ACUVUE® Theravision™ with Ketotifen available in over 220 locations nation-wide.

Click HERE for the full press release.

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