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Canadian Tire Makes Long-Term Donation of Smartphones

The CNIB Foundation has announced a new ongoing commitment from Canadian Tire Corporation (CTC) to support Canadians with sight loss through its Phone It Forward program.

The Phone It Forward program takes modern, gently used smartphones, refurbishes them, outfits them with accessible apps, and puts them directly into the hands of Canadians who are living with sight loss. Recipients are also provided with training on how to use their refurbished phones with confidence.

“From being able to recognize the faces of loved ones, to accessing emergency assistance from sighted volunteers, to being able to travel safely and independently using accessible navigation apps, modern smartphones can be truly life-changing for people with sight loss,” said John M. Rafferty, President and CEO of the CNIB Foundation.

CTC, which has supported a wide variety of CNIB Foundation programs and initiatives since the early 2000s, has pledged to provide an ongoing donation of corporate smartphones. 

Despite how life-changing smartphones can be for people with sight loss, 46% of Canadians who are blind don’t own a smartphone – at least not one that’s advanced enough to help them in their daily lives. The Phone It Forward program helps get an all-in-one communications and accessibility solution into the hands of Canadians with sight loss, helping to reduce barriers and drive independence.

Click HERE for the full press release.

Landmark Cost of Vision Loss Associated with Inherited Retinal Diseases

Fighting Blindness Canada logo

A new study released by Fighting Blindness Canada and Retina International places the total cost of illness from vision loss associated with inherited retinal diseases (IRDs) in Canada at $1.6 billion– significantly higher than previously estimated. The study’s proponents say these costs, which are expected to increase dramatically in the years ahead, underscore the urgent need for Canada to support research and new treatments for IRDs.

The $566 million price tag for vision loss includes $38 million in direct health-related costs and $538 million in indirect costs, such as lost productivity and earnings, rehabilitation, and assistive devices. Persons with an IRD in Canada were 24.4% less likely to be in paid employment than the general population.

The study is also the first to attribute a value to the human toll of vision loss on Canadians with IRD’s. This burden of disease adds a further $1.1 billion to the overall cost of IRDs.

 “This landmark study provides clear evidence on how living with an inherited retinal disease causes significant impacts on daily life, well-being, mental health, quality of life, and employment status.” says Doug Earle, President & CEO, Fighting Blindness Canada.

This study demonstrates that the impact of having an IRD is primarily borne by the affected individuals and their families. However, the societal effects and costs of IRDs that are borne outside of the healthcare system are not captured in most drug reviews or health technology assessments, making it difficult to assess the true cost of these diseases. This report goes some way towards filling this gap but it is clear that more work is needed to both understand and account for the burden of vision loss on Canadians as well as the importance of investment in critical genetic testing services and research to drive the development of treatments for this unmet need.

Click HERE for the full press release.

Mentoring Essilor’s Talent in the Digital Era

At Essilor, one example of an effective and enjoyable way to nurture one’s skills is through mentoring – and there is an increasingly varied range of possibilities available to employees, particularly in this digital era. Discover how virtual mentoring has been powering our digital talents – mentors and mentees alike.

Often when it comes to training, who better to train and pass on expertise to colleagues than some of our own Essilor domain experts? The idea behind Essilor’s reverse mentoring program is to allow colleagues from different generations to grow together. In a series of mentoring pairs, Adam Healey, Europe Digital Manager mentors Pascale Lacan, Director Light and Life Sciences R&D, on digital skills.

Watch the video to hear the duo’s feedback on the experience:

Click HERE for the full press release.

Fighting Blindness Canada Brings Laughter with New Comedy from the Couch Virtual Experience

Fighting Blindness Canada logo

On Saturday October 17, Canadians are invited to join from the comfort of their couch in a few good laughs, all in support of sight-saving research.

With COVID-19 continuing to impact in-person events, Fighting Blindness Canada’s longstanding Comic Vision and Last Call fundraising events from across Canada have joined forces to offer a NEW virtual Comedy from the Couch experience, complete with fun snacks delivered to your door, auction, prizes, and interactive activities.

“COVID-19 has had a significant impact on our fundraising this year, creating a $1,000,000 gap in critical funding for vision research and programs that allow us to serve the vision loss community,” said Doug Earle, President and CEO of Fighting Blindness Canada. “With Comedy from the Couch, we aim to touch the hearts of all Canadians, providing some much-needed humour during a time that has been challenging for all of us, while ensuring that finding new treatments and cures for blinding eye diseases keep moving forward.” 

Comedy from the Couch will feature clips and conversations with comedian favourites from Comic Vision’s 21 year history, and will be hosted by Steve Patterson from CBC’s The Debaters and Vancouver’s Fred Lee, with a special conversation with Mark Critch from ‘This Hour Has 22 Minutes’. The virtual comedy experience will also feature live chats with select comedians, an online auction, contest, and highlights of Fighting Blindness Canada’s mission to fund vision research.  

Comedy from the Couch tickets can be purchased until October 15.

How to Join: Tickets can be purchased at comicvision.ca

Click HERE for the full press release.

Marchon to be First to Produce and Sell Eyewear Made with Eastman’s Sustainable Acetate

Marchon Eyewear announced an industry-first partnership with Eastman, a global specialty materials company. Marchon will be the first eyewear company to produce and sell frames using Eastman Acetate Renew, a fully sustainable material that will be used in Marchon’s proprietary and licensed brands frames.

Eastman will use their innovative carbon renewal technology, a process which is capable of recycling some of the most complex plastic waste. Through Eastman’s innovative recycling technology, the scrap from Marchon’s manufacturing of acetate frames can be diverted from landfills and used to produce new sustainable acetate for premium eyewear.

Acetate Renew, produced via Eastman’s innovative carbon renewal technology, is made from bio-based and certified* recycled materials and provides three key benefits to Marchon Eyewear.

  • Sustainable material with lower carbon footprint
  • Less landfill waste
  • Identical Performance

“This collaboration with Marchon marks a significant milestone for advancing a circular economy for the eyewear industry,” said Scott Ballard, vice president and general manager for Eastman Specialty Plastics.  “With Acetate Renew, Eastman combines its 80-year history of material innovations for eyewear with technologies that help ensure the industry’s sustainability in the 21st century.”

Eastman’s Acetate Renew is a cellulose diacetate composed of 60% biobased and 40% certified recycled content. The look and feel of the new eyewear will be identical to that of Marchon’s current frame collections.

Beginning in 2021, Marchon will begin to produce acetate sunglasses and ophthalmic frames by using Eastman’s Renew materials, further asserting Marchon’s commitment to social responsibility and bringing more sustainable practices to the eyewear industry.

Click HERE for the full press release.

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