Today, VSP Vision™ announced it has provided more than $1 million in debt relief through the VSP Vision Student Loan Repayment Program, helping to alleviate the significant financial pressures faced by many doctors and optometry students.
“Supporting the long-term success of the profession of optometry, and especially private practice, has been a cornerstone of our purpose for 70 years,” said VSP Vision President and CEO Michael Guyette. “VSP’s Student Loan Repayment Program is another example of how our unique business model enables us to reinvest profits in support of our stakeholders, rather than shareholders, while also addressing access challenges in communities nationwide.”
Earlier this year, VSP Vision announced it is extending the Student Loan Repayment Program and investing an additional $4 million, bringing the company’s total commitment to $10 million. In addition to providing debt relief, this program aims to address critical access gaps by encouraging doctors to serve in healthcare deserts and underserved communities where eye care access is limited.
Since the program’s inception in 2023, VSP Vision has provided relief to 30 optometry students, recent graduates, and practicing optometrists, and the company plans to fund 20 new recipients this year alone.
Third and fourth-year optometry students, recent graduates, and practicing optometrists with student debt are invited to apply for the program. All applicants must be willing to relocate for up to four years to practice in an underserved or high-need community. The list of eligible communities across the country has expanded and offers the unique ability for applicants to select their preferred modality—including an independent practice.
“I wouldn’t be where I am today without the Student Loan Repayment Program from VSP,” said loan recipient, Dr. Mariam Siddiqi. “I am working in a great private practice location and can focus on my patients without the stress of student debt.”
Recipients of this program are selected for their dedication to optometry, patient care, and serving communities in need.
In this and subsequent issues, Optik spotlights remarkable women shaping the future of our industry. Their diverse backgrounds and expertise contribute to a rich tapestry of leadership. Join us as we explore Amy Chow, Senior Brand Manager, Global Myopia Management at CooperVision and Priya Patel, Director of Marketing, Vision Care at Alcon’s professional and personal journeys through engaging Q&A sessions, offering invaluable insights and advice.
Amy Chow, FAAO, FBCLA
Can you share your journey in the eye care field and what motivated you to choose this career path?
Amy Chow: I started my career in journalism, in the national newsroom! However, I come from a family of ECPs and, after marrying an OD, it made sense to return to the eye care business. I was recruited to work as an account executive for a specialty lens lab. This job allowed me to combine my strengths in communication and a natural affinity for connecting with people. As an educator at Seneca College, I was able to realize my passion for teaching and imparting my skills as an ECP. I was then drawn further into industry as a Professional Affairs Manager for CooperVision Canada, where I was able to continue fulfilling my passion educating ECPs across Canada.
What have been some of the most significant challenges you’ve faced as a woman in eyecare, and how have you overcome them?
A.C.: Similar to most women in the workplace, I’ve had to put in more effort and push myself harder to overcome obstacles. Finding my footing in Professional Affairs, a position that has historically been held by an OD, was my biggest career challenge. I embarked on a learning journey to establish myself. I obtained fellowships with the American Academy of Optometry and the British Contact Lens Association. As an optician, these fellowships pushed me outside of my comfort zone with case studies, scientific posters and research papers. I believe I am the only Canadian optician holding these titles.
How do you approach mentorship, and what advice would you give to young women aspiring to excel in optometry?
A.C.: I believe women should not underestimate themselves. Dr. Michele Andrews, VP of Marketing and Professional Affairs at CooperVision, is the perfect example of a mentor and role model for women in this industry. She once told a class of optometry students that research suggests women are less likely to pursue professional prospects if they don’t “check all the boxes”. She encouraged them not to sell themselves short and to go for their dreams. I have done this several times in my career, first as the only optician on a team of Professional Affairs Managers that are all ODs, and more recently, despite having no prior marketing experience, I went into a Global Marketing role. contributing to the team in my own unique way based on my skills and abilities.
Outside of optometry, what are your hobbies or passions, and how do they enrich your life?
A.C.: I’ve always loved flower arranging since I was a child, and as an adult, I started taking formal lessons in the art of Japanese flower arranging known as Ikebana. Ikebana emphasizes respecting natural elements and creating a harmonious experience between the arrangement and its environment. This is a highly contemplative and meditative experience for me, helping me to relax and unwind.
What are your aspirations for the future of our industry, and how do you plan to contribute to achieving these goals?
A.C.: Managing myopia has occupied the majority of my career in both private practice and industry. I hope that more will engage in myopia management and that all myopic children are able to receive treatment to prevent myopia from worsening and the ocular health diseases associated with it. I aim to continue raising awareness and educating through my role in Global Myopia Management and through my personal efforts.
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Priya Patel
Can you share your journey in the eye care field and what motivated you to choose this career path?
Priya Patel: My journey into eye care was a happy accident—but one that turned into a lifelong passion. I was the first person in Canada selected for J&J Vision’s Sales Leadership Development Program, which set the foundation for my career. Since then, I’ve worn many hats across the industry, from Territory Management, Specialty Sales, Professional Education to leading Marketing at a national level. Today, as the Director of Marketing at Alcon, I oversee the Dry Eye Ocular Health, Contact Lens Care, and Contact Lens Portfolios, always striving to push the boundaries of innovation and value for both Eye Care Professionals and patients.
What makes my career even more special is that eye care runs deep in my family. My husband—whom I met in high school—is an Optometrist. Our worlds constantly collide in the best way, making for some lively dinner table discussions! This unique intersection of perspectives keeps me grounded in the real-world impact of our work and challenges me to consistently raise the bar in how we support Eye Care Professionals and their patients.
What have been some of the most significant challenges you’ve faced as a woman in eyecare, and how have you overcome them?
P.P.: Looking back, my biggest challenges have come at pivotal moments—when I had to make decisions about seizing new opportunities. Whether it was moving from Toronto to Edmonton for a Territory Management role, stepping away from a successful position to pursue my MBA full-time, or leaving a company after 15 years to take on my latest role, each decision required stepping into the unknown.
While these transitions were daunting, they became defining moments of growth. I’ve learned that taking risks—especially when they feel uncomfortable—often leads to the greatest rewards. Each challenge has reinforced my belief that embracing change is essential for both personal and professional evolution.
Do you have a favorite dish or cuisine, and is there a particular reason it’s your favorite?
P.P.: Anything spicy! Thai and Indian cuisine are my favorites because of their rich, layered flavors and bold spices. I love experimenting in the kitchen—so much so that I started a cookbook club with my friends to try new recipes and techniques. Whether I’m cooking at home or exploring new restaurants, I’m always on the hunt for dishes that bring heat, depth, and excitement to the table!
Who has been your biggest inspiration in your professional journey, and how have they influenced your approach to your career and leadership?
P.P.: As I reflect on my leadership style, I realize how deeply it has been shaped by my parents. My Dad, a natural storyteller, taught me the power of finding humour in every situation—an invaluable skill in both leadership and life. My Mom, on the other hand, has always embodied calm, balance, and mindfulness, showing me the importance of steady, thoughtful decision-making.
These qualities have become the foundation of how I lead. I strive to bring clarity and composure to challenges while fostering an environment where my team feels engaged, motivated, and supported. Leadership, to me, is about inspiring confidence, embracing resilience, and never underestimating the power of a well-timed laugh.
The insights from these visionary women underscore the profound impact they have on the eyewear and eye care sectors in Canada. Their wisdom and experiences act as beacons for transformation and progress. As we feature more trailblazers in our series stay tuned for further inspiration. Their enduring influence promises to inspire current and future generations of eye care professionals, illustrating the power of leadership and vision in shaping a healthier, more visionary world.
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Safilo is a global player in the eyewear industry that has been creating, producing, and distributing for over 90 years sunglasses, prescription frames, outdoor eyewear, goggles and helmets. Thanks to a data-driven approach, Safilo goes beyond the traditional boundaries of the eyewear industry: in just one company it brings together Italian design, stylistic, technical and industrial innovation, and state-of-the-art digital platforms, developed in its digital hubs in Padua and Portland, and made available to Opticians and Clients for an unmatched customer experience. Guided by its purpose, See the world at its best, Safilo is leading its Group legacy, founded on innovation and responsibility, onwards towards the future.
With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets high quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 40 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses home brands – Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. The perpetual license Eyewear by David Beckham. Licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Isabel Marant, Juicy Couture, Kate Spade New York, Kurt Geiger, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans and Under Armour.
The parent company, Safilo Group S.p.A., is listed on the Euronext Milan organized and managed by Borsa Italiana (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI). In 2024, Safilo Group recorded net revenues for Euro 993.2 million.
Students, staff and faculty at the University of Waterloo School of Optometry and Vision Science have been awarded funding by the Canadian Optometric Education Trust Fund (COETF) to further their research in areas including glaucoma, amblyopia and concussion.
UWaterloo Master’s student Ashita Bidarkar (right) works with supervisor Dr. Vivian Choh in her lab.
The Canadian Optometric Education Trust Fund (COETF) was created in 1976 to assist programs in research, education and human resources development in the vision and eye care field in Canada.
This year, the School was awarded more than $31,000 in funding for 10 projects. Waterloo people and projects supported through this year’s COETF awards program are as follows:
Cassandra Huynh, MSc student – Evaluating efficacy and cytotoxicity of rutin as a novel anti-inflammatory compound for treating ocular surface disease
Dr. Sharon Qiu, OD; PhD candidate – Comparing the Fit and Performance of Scleral Lenses with Oval and Circular Limbal Zones
Nijani Nagaarudkumaran, PhD candidate – Examining Autophagy Activity in Human Ocular Surface Cells
Anne Marie Yeboah, PhD candidate – Eye Tracking and Concussion
Dr. Parvin Shokrollahi, research associate – Design and Preparation of 3D printed Ocular Inserts for Anti-viral Drug Delivery to the Eye
Dr. Sarah MacIver, associate clinical professor – At-Home Modified Diurnal Intraocular Pressure Patterns in Asian and Caucasian Patients with Normal Tension Glaucoma
Shilpa Gorla, PhD candidate – Investigating the presence of TRPV1 and TRPV4 channels and their role on the biomechanics of chicken lenses
COETF also announced additional funding from the Dorrie Morrow Fund, which supports projects focusing on children’s vision, particularly for marginalized and at-risk children who do not have access to regular vision care. Waterloo projects awarded through the Dorrie Morrow Fund are as follows:
Ashita Bidarkar, MSc student – PERG and mfERGs following short-term chromatic adaptation in myopes and non-myopes
Erica Chow, MSc student – Effects of atropine treatment on KCNQ5 deficient zebrafish
Lauren Hoare, MSc student – The impact of amblyopia on walking in children
All three 2025 Dorrie Morrow Fund recipients also received funding in 2024.
The COETF is self-funded by optometrists. To learn more or support future research, see coetf.ca. The deadline for award applications is in early February of each year.
In a significant ruling that stands to impact many in the vision industry, the U.S. Court of International Trade (CIT) issued a decision on May 28, 2025, permanently prohibiting all tariffs imposed by President Trump under the International Emergency Economic Powers Act (IEEPA). These tariffs affected a wide range of imported goods, including materials and products relevant to the vision sector.
The Decision
The CIT has given the federal government 10 days to implement a process to halt the collection of IEEPA-related duties, which include:
The 25 percent tariff on goods from Mexico and Canada
The 20 percent tariff on goods from China
“Reciprocal” tariffs currently at 10 percent, scheduled to increase to higher country-specific rates in July
While the ruling prohibits further collection of these tariffs unless a stay is granted, it does not mandate refunds for duties previously paid. A means for refunds, however, may become known once the decision on this issue is final.
What’s Next
The Trump administration has already filed a notice of appeal with the U.S. Court of Appeals for the Federal Circuit and is expected to seek a stay of execution, which could temporarily reinstate the tariffs during litigation. If granted, this would allow for continued collection of IEEPA tariffs while the appeal proceeds, potentially all the way to the U.S. Supreme Court.
What This Means Today
At this time, all previously established duties remain in effect, as the government has 10 days to implement the court’s directive and a stay is anticipated.
Importantly, this decision does not impact Section 301 tariffs on Chinese goods, which remain in force under a separate statutory authority and are currently the subject of a separate legal appeal. Nor does it impact the Section 232 duties on steel or aluminum, or on automobiles and automobile parts.
As there is no immediate change in the collection of IEEPA duties, The Vision Council will not update its Tariff Dashboard (available to members only) until further developments occur.
The Vision Council’s Commitment to the Industry
“Fluctuating trade policies create real uncertainty for businesses across the vision industry, and we understand how challenging that can be,” said Ashley Mills, CEO of The Vision Council. “We remain committed to keeping our members informed, supported, and prepared to adapt. Our team is actively monitoring the ongoing legal developments, and we will continue to provide timely updates and resources. We encourage members to reach out to our Government
Relations and Regulatory Affairs teams for guidance on how this ruling may affect their operations and supply chains.”
Resources for the Industry
In addition to its advocacy, The Vision Council offers a suite of resources to help members respond to the ongoing impacts of trade and tariff policy.
The Vision Council will remain a dedicated resource and advocate for the vision community as this legal process evolves. We are committed to providing the insight, tools, and guidance our members need to navigate today’s complex trade environment.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.