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Essilor Reveals SEE MORE. DO MORE. National Marketing Initiative

Essilor Canada announces the launch of SEE MORE. DO MORE., a national marketing campaign designed to share its new brand identity and celebrate the impact of decades of eyeglass lens research and development to improve vision.

“At Essilor, we believe that people deserve the right vision solution to unleash the full potential of their life, every day, all life long,” explains Jean-François Couture, VP of Marketing and Communications. “The Essilor® brand brings premium products such as Varilux®, Eyezen™, Crizal®, Xperio® and Transitions® under one brand –Essilor– to speak with one voice. This new brand identity will also showcase Essilor’s product offering and help forge a closer relationship with both eyecare professionals and consumers.

As part of the SEE MORE. DO MORE. campaign, Essilor will provide a new offer to patients, available through their independent eye care professional, to promote thinner and lighter lenses with blue protection. Called “See more. Get more.” this offer upgrades patients to the better-performing lens materials Airwear® or TL16™ with blue protection over standard 1.5 plastic with Smart Blue Filter™, in Varilux®, Eyezen™+, or Single Vision Stylistic™ at no additional cost. It is available now through the end of August. Independent ECPs can sign-up on GetMore.essilor.ca to receive the in-office patient material.

Click HERE for the full press release.

Marchon and ABG Group Renew Global Eyewear Partnerships for Nautica and Nine West

Marchon Eyewear and Authentic Brands Group (ABG), owner of a global portfolio of lifestyle entertainment brands, today announced the long-term renewals of the existing global eyewear licensing agreements for the Nautica and Nine West brands, respectively.

The strong alliance between the two companies is for the exclusive worldwide design, development, production and distribution of optical eyewear and sunglasses for Nautica, and optical eyewear and prescription sunglasses for Nine West.

“Given their leadership in the eyewear space, we are pleased to continue our partnership with Marchon on the expansion of Nautica and Nine West eyewear. Both of these brands coupled with Marchon’s expertise provide fashion eyewear to both men and women with a recognizable and modern approach,” said Jarrod Weber, Group President of Lifestyle at ABG.

“Nautica and Nine West are both iconic American brands that hold an important place in consumers’ hearts and minds. Both have been long term brands for Marchon and will continue to represent a core portion of our Lifestyle portfolio,” said Nicola Zotta, CEO & President of Marchon Eyewear, Inc. “We appreciate that ABG has provided a clear vision and thoughtful direction for each brand and we are honoured to renew our partnership so as to strategically grow these brands within the eyewear category.”

Retail distribution for both brands is very strong with the Nautica eyewear collections sold worldwide in optical retailers, department and specialty stores, as well as through travel retail, nautica.com and other key online accounts.  Nine West eyewear is sold around the world in upscale optical chains and specialty retailers and is also available via individual eye care professionals.

Click HERE for the full press release.

New Elasta and Emozioni American Eyes Campaign Revealed

Safilo unveils its 2019 American Eyes marketing campaign, in celebration of its Elasta and Emozioni ophthalmic collections.

This year’s campaign stars Peter Tacia, O.D., and colleague Heidi Dancer, optician, of Drs. Seals, Tacia, Bartz, Zainea, Whitmore, Lark of Alma, MI. The campaign was shot on location in their Alma practice and will run in various eyewear trade publications this year.  

This marks the third year in a row that Safilo has looked to trusted eye care professionals to star in the Elasta and Emozioni campaign.

The American Eyes campaign concept was first introduced in 2017 in celebration of the North American reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections. A marketing campaign, as well as a captivating photo exhibition – timed to Vision Expo East – paid homage to American opticians  across the country – celebrating the people, optical shops and landscapes they called home.  A total of eight Safilo customers were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was also featured.

Click HERE for the full press release.

Etnia Barcelona’s “Bigger Splash”

Hockney, California, the seventies, swimming pools, towering palm trees and endless blue, sunny skies… The new #BeAnartist Spring/Summer ‘19 campaign by Etnia Barcelona features new combinations of acetate and exclusive metals on the front pieces, daring new shapes, and futuristic end pieces that are full of personality. Colour, character, tradition and modernity all combine in these new models created with every unique style in mind. Featured model: The Watcher Sun.

Distributed by: www.etniabarcelona.com

Academy 2019 Orlando and 3rd World Congress of Optometry Education Program Announced

AAO American Academy of Optometry logo

The World Council of Optometry and the American Academy of Optometry have partnered to present an impressive education program taking place at Academy 2019 Orlando and the 3rd World Congress of Optometry, October 23-27, 2019. This joint meeting will bring global optometry together to offer a wide array of clinically relevant CE courses and cutting-edge research in the clinical and vision sciences. Attendees from around the globe can choose from over 450 hours of lectures and workshops, Section and Special Interest Group (SIG) symposia, hundreds of scientific papers and posters, an expansive exhibit hall, and several memorable social events featuring international optometry.

This year’s Plenary Session from 10 AM – 12 Noon on Wednesday, October 23 is titled, “Today’s Research, Tomorrow’s Practice®: WHO World Report on Vision, : Opportunities for Optometry to Make an Impact,” and will discuss the World Report on Vision on the distribution of eye disease and blindness across the globe and the disease burden these eye conditions pose on nations and regions. Additionally, the human resource requirements of eyecare providers needed to address this public health crisis will be covered. Optometric representatives, specifically the session speakers, played an instrumental role in developing the report. They will discuss the findings and their implications for optometry internationally and for North America respectively. The keynote speaker from WHO will give attendees an overview of the organization’s efforts to tackle the extensive disease and blindness burdens on society throughout the world and where optometry fits into this effort. Speakers include Kovin Naidoo, OD, PhD, FAAO, Sandra Block, OD, MPH, FAAO, and a speaker from the World Health Organization.

 The Monroe J. Hirsch Research Symposium is titled, “Gene Therapy for Ocular and Neurologic Disorders.” Contemporary issues in gene therapy will be discussed including Leber’s Congenital Amaurosis, animal models of glaucoma, and Leber’s Hereditary Optic Neuropathy. Speakers will include Stephen Russell, MD, Abbott Clark, PhD, and Byron Lam, MD.

Ezell Fellows Present is a symposium where three investigators at different stages of their careers, who were supported early on through the Foundation’s Ezell Fellowships, present their research. This year marks the 10th anniversary of the symposium and is titled, “Public Health / Epidemiology Potpourri.” Included in this session will be discussions on anterior segment infectious eye disease and US national health datasets used to assess vision impairment. Speakers will be Nicole Carnt, BOptom, PhD, FAAO, Charlotte Joslin, OD, PhD, FAAO, and Dean VanNasdale, OD, PhD, FAAO.

The World Council of Optometry President’s Forum is titled, “Optometry’s Role in Addressing the Changing Face of Technology, Public Health and Clinical care.” This invitation-only event provides a platform wherein the highest level of decision makers and key partners of our profession come together to discuss the current development of optometry and the desired impact that it envisages in the broader health agenda across the world.

The Global Summit on Optometric Education, co-sponsored by the World Council of Optometry, American Academy of Optometry, and the Association of Schools and Colleges of Optometry, will provide educators from optometric educational programs from around the globe the opportunity to share education philosophies/teaching methods and to discuss challenges facing institutions.

The meeting will take place at the Orange County Convention Center in Orlando, Florida. Registration and housing open on May 6, 2019. For more information, visit www.aaopt.org/2019  or www.worldcongressofoptometry.org .

Click HERE for the full press release.

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